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It was a pleasure to speak with Press Gazette and Charlotte Tobitt recently alongside Hannah Blake about the exciting launch and investment into Daily Mail’s new social publishers. Here’s a summary of what we're building at DMG New Media: DMG New Media is the Daily Mail's new social publisher, laser-focused on delivering high-quality, engaging, and valuable news and entertainment video content for young audiences. 🚀 The Mission: Our mission is to inform, entertain, and inspire Gen Z through social storytelling. We are taking the journalistic integrity and heritage of Daily Mail to meet this new generation where they like to consume content. 🌍 Our Audience: We have an enormous social audience who we are delivering this content to. Our social channels command over 150 million followers and generate a staggering 7 billion monthly views. They are mostly young, approximately 65-70% of our audience across our Instagram & TikTok is Gen Z. 📱Our Core Channels: Daily Mail - focusing on news and entertainment. Daily Mail UK - focusing on the moments that matter most to young people in Britain. Mail Sport - offering powerful original creative on the biggest moments in sport. ⚡️Our New Network: Beyond our core Mail channels, we have launched several specialist social brands: This Is Money (Personal Finance), The Spotlight (Entertainment), and The Respawn (Gaming). Further channels covering wellness, technology, food, and more are set to follow soon. 👏The Team: To build this social publisher, we have assembled a 55-strong team of creatives, on-screen talent, video editors, and social journalists from across the industry. They are the best in the business and, critically, come from the communities and audiences we are delivering content for. 🤝 Partnering with Brands: We are actively partnering with brands through bespoke original social content and channel partnerships. To put it simply: we offer the creative talent and social scale required to help brands effectively land their message with young audiences. dmg media Daily Mail https://lnkd.in/eThHvBSF