Media Safari PR

"State threats are escalating" - forcing the "biggest shift in MI5's mission since 9/11" MI5's Director General, Sir Ken McCallum, warned in his annual address of a “new era” of escalating threats from both state actors and terrorists. 🦠The agency has seen a 35% rise in individuals under investigation for state threat activity, a stark reminder that the #security landscape is evolving rapidly. For organisations operating in sectors such as #dataintelligence, #cybersecurity, and #CNI, the challenge now is not just understanding the threat but communicating it clearly and responsibly to your customer base. At Media Safari, we help #securitytech companies amplify their expertise and raise awareness of complex issues through strategic communications, thought leadership, and digital storytelling. By bridging the gap between technical detail and public understanding, we help brands position themselves as credible voices in national security and technology. Find out how our team supports innovators in the security and technology space: https://lnkd.in/ey3NQV5J Read more on the recent news coverage: https://lnkd.in/eiDg9awu https://lnkd.in/e5StT7EF https://lnkd.in/eMDN-cmq #B2Bmarketing

Creating timely and topical content is a hands-on business. Great to be at Allianz Stadium, Twickenham, supporting our client's #securityevent. This gives us a brilliant opportunity to create lots of fresh content. Long after delegates head home this helps: ✅️ To extend the lifecycle of the event ✅️ To feed the content pipeline for months to come  ✅️ To reinforce thought leader messages to build awareness across a broader audience spectrum Excellent plenary session with presentations on market trends including AI in #videosurveillance, adoption of video analytics and intelligent automation in #security, the transtion to cloud and the as-a-service business model. Thought leader videos, punchy social snippets, partner testimonials, podcasts, articles/op-eds, blogs, commentary etc. support #techPR and #demandgen campaign momentum. #contentmarketing #B2Bmarketing #securitytechtalk #cybersecurity

With #physicalsecurity, #cybersecurity, and #counterterror solutions, #ISE2025 was an education. Although discrete zones, it is a stark reminder that threats come from all angles in all shapes and sizes. From #deepfake phishing, vulnerabilities in physical IoT assets, to the more extreme and violent incidences including aerial drone attacks, organisations need to be aware and alert to them all. While there are many threat vectors, solutions need to integrate seamlessly across the end users' ecosystem. The job of comms is making sure we get that message to the right audiences. The talk by Philip I. MBE offered some great insights on the latest threats and was a real highlight. Robo-dog though stole the show! 🤖 🐕 It was great to see Millicent Marshall Loughran and Michael Amor of Security Journal UK (SJUK); Ryan Lunn and the team at Security Matters; Andrea Berkoff and the team at City Security magazine. We speak regularly. It was good to meet. And many more. See you next time. 👏 #OSINT #securityindustry #securitytech #B2Bmarketing

#Cybersecurity isn’t abstract robotics. It’s deeply personal. The #cyberattack on Jaguar Land Rover isn’t just a story about disrupted production lines and lost sales. Behind the headlines are smaller suppliers already cutting employee hours, while some may not survive the extended production shutdown. That's the real story. A cyber attack on #industrialinfrastructure is not only an attack on corporate profits - it’s an attack on people’s livelihoods, communities, and the trust that employees have with their employers. Thousands of #JLR production workers have been told not to come in to work. Many will be sick with worry. This is why cybersecurity in manufacturing and #OT isn’t simply about compliance or technology. It’s about protecting resilience in the ecosystem from the OEM down to the smallest supplier. For #security leaders: it’s a reminder that resilience must extend across the #supplychain, not just the enterprise. For marketers: it’s a call to tell this bigger story beyond the drum beating about cyber risk assessments, but the human impact when production stops and paycheques shrink. #OTSecurity #Securitytech #B2BMarketing

🎦 Today we've been helping to tell a story about advanced #videoanalytics and elite sport performance... At the highest end of sport management, metrics pooled from training sessions enable incremental gains that mean the difference between winning and losing when it really counts. 🏉 For one Premiership Rugby team, the use of #networkcamera technology and its partnership with AnalysisPro has made a world of difference. Looking for faster and better insights from training sessions to extend its competitive edge, the team turned to AnalysisPro to create an innovative sports analysis system using IP camera technology. Capturing and processing that data quickly and efficiently using older legacy systems is often troublesome. Media Safari's job is to bring that transition to life with video testimonial from performance analysts. Now, if a coach wants to review a drill just minutes after it ends, the footage is ready and waiting. It’s about closing the gap between action and insight, creating feedback loops that make every training session more impactful. #videodata #customertestimonial #PR #B2Bcontent

Time for a new lewk*? 👀 And better performance from your #B2Bmarketing investment? Media Safari combines PR | Content | Social | Search to increase visibility, build authority and generate demand - putting #securitytech brands like Bitdefender and iStorage Limited in front of the right buyers. 👇 ✅ 401% increase in enterprise PR coverage ✅ Social media engagement up by 194% ✅ Contact form submissions up by 375% ✅ Cost-Per-Click (CPC) down by 66% | Conversion rate up 84% Unlock more performance from your #B2Bmarketing ⏩: 🎯 https://lnkd.in/eenX-Stx *Lewk = a distinctive, carefully curated, and eye-catching look that emphasizes creativity in a bold or impressive way. #digitalmarketing #enterprisetech #B2Btech

It's not you, it's me... If you're not seeing the conversions on your carefully constructed landing page, it might be time for a rethink. Step back and ask: Am I meeting the customer's expectation on this page? Your web page is a conversion tool. 🎯 Here's an easy acronym for landing page optimisation [4Cs]: ✔️ Context – The value prop on the page must meet the visitor need ✔️ Credibility – Social proof to build trust 🔐 ✔️ Content – Clear (no-jargon) messaging that speaks to your audience ✔️ Conversion – Strong (bold and clear) CTAs that drive results 🚀 Is your landing page working hard enough? https://lnkd.in/etAjCg2m #exploringcommunication #digitalmarketing #contentmarketing

With double-page spreads and thought-leader commentary in #retail industry titles, we're helping bring green-tech stories to market through smart messaging and strategic #b2bmarketing. At Media Safari, we’ve worked with brands operating at the intersection of #security and #sustainability. The latest coverage for one client is highlighting its role in driving #greendigitalisation in retail. 🌍 As these pieces illustrate, the right hardware choices of AI-enabled surveillance can deliver security, operational and environmental benefits. Modern #retailsecurity doesn't just protect - it enhances sustainability by optimising energy use, reduces unscheduled maintenance, and supports greener infrastructure. Want to see how security innovation powers sustainability AND business performance? Read the full coverage. 🔗 https://lnkd.in/etMTrjQu 🔗 https://lnkd.in/ev2a85Q5 #contentmarketing #techpr

Could your #b2bmarketing work smarter in the evolving #securityindustry? With cyber threats rising ⚠️ and geopolitical tensions influencing buying decisions, IT leaders need trusted solutions - fast. At Media Safari, we deliver #digitalmarketing and #contentmarketing strategies that cut through the noise, helping #securitytech brands strengthen credibility and drive measurable demand. Our #gettozerotrust campaign empowered a leading #security vendor to educate target audiences and reinforce brand trust. 🛡️ The impact? ✅ Increased awareness among key decision-makers ✅ Higher engagement with target audiences ✅ A more resilient sales pipeline See how performance marketing for #b2btech accelerates brand growth: 🔗 https://lnkd.in/eenX-Stx

Not every business needs a head of marketing full-time. That’s where our flexi CMO service comes in. Get access to qualified senior marketing professionals without the full-time overhead. Scaling #B2Btech companies need strategic leadership but need to keep tight control on costs. It might not be the right time to add another headcount to the P&L. The flexi #CMO is a hands-on workable alternative with no commitment. Whether you're shaping your go-to-market strategy, aligning marketing with business goals, or building an in-house team, our flexi CMO model delivers clarity and momentum. ✅Fractional leadership ✅ Embedded strategy ✅ Hands-on delivery ▶️ Learn more or book a discovery call 📞 🔗 https://lnkd.in/ea3g8CVG #B2Bmarketing #MarketingStrategy #MarketingPlanning #Fractionalmarketing