Merit Data & Technology

Most marketers know that great campaigns start with great data, but few realise how deeply data hygiene impacts conversion rates. Duplicate records, outdated contacts, and missing fields can quietly drain your ROI. But when your dataset is clean and consistent, your targeting sharpens, your outreach personalises, and your results amplify. At Merit Data & Technology, we help marketing teams build and maintain datasets that don’t just inform strategy, they power conversions. https://lnkd.in/geAp4QBM  📈 Cleaner data = clearer decisions = stronger results. #MarketingData #DataQuality #B2BMarketing #MarketingROI #MeritData 

🚀 Legacy modernisation is evolving — and so should your strategy. Enterprises are moving beyond one-time migrations to build adaptive, future-ready systems that evolve with the business. Here are the top 5 key trends shaping legacy modernisation: 1️⃣ Continuous Modernisation over One-Time Overhauls Significance: Organisations are shifting to incremental, continuous upgrades instead of large, disruptive migrations. This reduces downtime, minimises risk, and ensures systems stay aligned with changing business needs.  Forecast: By 2028, more than 70% of enterprises will adopt continuous modernisation models to support faster innovation cycles. 2️⃣ AI-Driven Code Refactoring and Automation Significance: Generative AI is accelerating modernisation by automating code conversion, identifying inefficiencies, and cutting migration timelines by up to 40%.  Forecast: The global AI code generation market is expected to grow from $5.2 billion in 2024 to $28.5 billion by 2032, at a 23.1% CAGR. 3️⃣ Composable and API-First Architectures Significance: Breaking down monoliths into modular, API-driven components enables faster innovation, seamless integrations, and future-proof scalability.  Forecast: By 2030, 80% of enterprise applications will adopt composable architectures to support rapid feature deployment. 4️⃣ DevSecOps-Led Modernisation Significance: Security is being embedded from the start. DevSecOps ensures every stage of modernisation is secure, compliant, and scalable.  Forecast: The global DevSecOps market is projected to reach $23.1 billion by 2032, growing at 25.5% CAGR. 5️⃣ ROI-Driven Transformation Strategies Significance: Modernisation success is increasingly measured by business outcomes — from reduced costs and faster delivery to readiness for AI and automation.  Forecast: By 2027, over 65% of CIOs will link modernisation investments directly to measurable ROI. 📊 Want to understand what continuous modernisation could deliver for your business? Calculate your potential impact: https://lnkd.in/dv4_FVwk    #LegacyModernisation #DigitalTransformation #AITech #ComposableArchitecture #DevSecOps #Automation #TechInnovation #FutureProofIT #CloudMigration #EnterpriseTech 

Let's get Fri-yay rolling! Choose your pick! #Fridaymood #404error #weekendmodeon

💡 Are your legacy systems quietly holding your business back from its next stage of growth? For many organisations, the answer is yes. Static, monolithic systems that once supported operations are now slowing innovation, increasing maintenance costs, and limiting the ability to compete in fast-moving markets. Continuous modernisation offers a way forward. It’s not a one-time upgrade but an ongoing strategy that keeps your technology aligned with evolving business goals. By continuously updating, refactoring, and optimising your systems, you can: ✅ Build scalable, adaptable architectures that evolve with your business  ✅ Accelerate time-to-market for new products and services  ✅ Reduce operational costs and improve system reliability  ✅ Unlock the potential of AI, automation, and future-ready capabilities  This approach transforms legacy modernisation from a reactive task into a proactive growth driver. It’s one that future-proofs your organisation and sustains long-term success. 📊 Want to see what that could mean for your business?  Use the Legacy Modernisation ROI Calculator to find out: https://lnkd.in/dv4_FVwk #LegacyModernisation #DigitalTransformation #ContinuousImprovement #ITModernisation #BusinessGrowth #TechInnovation #ROI #Automation #MeritDataTech 

🚨 65% of retailers say manual pricing processes lead to lost revenue opportunities. Slow updates. Static datasets. Missed insights. The fix? AI-powered data harvesting for real-time pricing intelligence. With AI-driven pricing, you get: ✅ Accurate, real-time competitor and market insights  ✅ Pricing strategies that respond instantly to market changes  ✅ Smarter promotions and improved customer engagement  Turn insights into action with AI-driven pricing strategies that maximize revenue and market impact. 📊 Dive in to see how AI can transform your pricing: https://lnkd.in/diHSAxtN #PricingIntelligence #AI #DataHarvesting #RetailTech #CompetitivePricing #RealTimeData #BusinessStrategy #DigitalTransformation #MeritTech   

Legacy systems holding back your innovation? A UK construction intelligence provider faced scalability and compatibility challenges with their legacy PERL scraper application. The system struggled with growing data volumes, dynamic website changes, and limited automation capabilities, leading to high maintenance costs. Modernising the system delivered: ✅ 30% reduction in operational costs  ✅ 40% increase in developer productivity  ✅ 35% faster time-to-market for new product releases  ✅ 30% improvement in system reliability 📊Read the full case study to learn how a construction intelligence provider achieved measurable results: https://lnkd.in/dNjcBdWp #LegacyModernisation #AI #DevSecOps #Automation #ConstructionTech #DataTransformation #TechInnovation #SoftwareDevelopment #BusinessEfficiency #DigitalTransformation 

60% of B2B outreach never reaches the right decision-maker. That’s not just inefficiency - it’s lost opportunity. Blasting generic outreach to massive prospect lists is not a growth strategy. It is a guessing game. When your data is outdated, incomplete, or unvalidated, every message risks missing the mark. The solution? Precision-validated, enriched data. With enriched datasets, you can: ✅ Target the right decision-makers with context-driven messaging  ✅ Increase engagement and conversion with outreach that resonates  ✅ Scale campaigns confidently without sacrificing relevance At Merit Data & Technology, we transform raw prospect data into actionable intelligence, so your outreach is not just bigger, it is smarter. #MarketingData #B2BMarketing #DataQuality #PrecisionMarketing #MarketingIntelligence #EnrichedData #CustomerEngagement 

In a world where decisions happen in milliseconds, real-time analytics isn’t a luxury, it’s a necessity. Real-time analytics is now a critical asset for organisations that want to stay ahead in a data-driven world. Here’s what’s shaping the landscape today:  1️⃣ AI-Powered Predictive Analytics –  Significance: AI-driven predictive models enable businesses to anticipate trends, optimise operations, and make proactive decisions, moving beyond traditional reactive analytics. Forecast: By 2033, the global predictive AI market is expected to reach $108 billion, with a 21.9% CAGR from 2024 to 2033 2️⃣ Edge Analytics for Decentralised Processing –  Significance: Processing data closer to its source reduces latency, enhances speed, and is crucial for applications in IoT, autonomous vehicles, and real-time analytics. Forecast: The global edge analytics market is projected to reach $96.52 billion by 2031, growing at a 26.32% CAGR from 2024 to 2031 3️⃣ Real-Time Data Democratization –  Significance: Breaking down data silos and enabling self-service analytics fosters agility, accelerates decision-making, and empowers non-technical teams to leverage data effectively. Forecast: The global data analytics market is projected to reach $132.9 billion by 2026, expanding at a 30.08% CAGR from 2016 to 2026 4️⃣ Integration with AI & Automation –  Significance: Combining real-time analytics with automation enables immediate operational actions, such as dynamic pricing adjustments, personalized marketing, and real-time fraud detection. Forecast: The global AI analytics market is projected to grow from $29.15 billion in 2024 to over $225.47 billion by 2034, at a 22.7% CAGR 5️⃣ Enhanced Analytics for Climate & Environmental Monitoring –  Significance: Real-time environmental data analytics aids in anticipating climate risks, optimising resource usage, and supporting sustainable decision-making across various sectors. Forecast: The green technology and sustainability market, which encompasses environmental analytics, is projected to grow from $25.47 billion in 2025 to $73.90 billion by 2030, at a 23.7% CAGR Organisations that embrace these trends gain speed, precision, and a measurable competitive advantage. In a world that moves at the speed of data, will you lead or lag? #RealTimeAnalytics #DataDriven #BusinessIntelligence #AI #Automation #EdgeComputing #DataStrategy #Innovation 

“Clarity, empathy, and measurable impact - that’s where meaningful leadership begins.”   In our latest feature of The Leadership Lens, Daniel Dennis, Head of Sales - Data Products and Solutions at Merit Data & Technology, shares his perspective on what it takes to lead in a data-driven world.   Through his emphasis on blending automation with human insight and designing for trust and transparency, Daniel reminds us that data leadership has a human heart. It thrives on understanding people, their challenges, and the impact we aim to create together.   #LeadershipLens #DataLeadership #MeritDataAndTechnology #DataDriven #SalesLeadership #B2BData #DataProducts

The publishing industry is entering a new era. One, where GenAI doesn’t just support content creation, but transforms how stories are discovered, delivered, and consumed.  At this year’s PPA Demo Day, Sowmya Vivek our AI solutioning consultant showcased how AI can help publishers move beyond traditional workflows by automating production, amplifying content exposure, and connecting with audiences in more precise and impactful ways.  A big thank you to Carl Myers from Faversham House and Matthew Hempstead from Springwise for their presentation and demonstrating how publishers can harness the power of GenAI to build smarter, scalable, and more audience-centric content strategies.  The future belongs to those who see AI not as a tool, but as a catalyst. For innovation, for growth, and for reimagining what publishing can be.  #PPADemoDay #PublishingInnovation #GenAI #ContentAutomation #MeritDataTech