Our latest Lunch & Learn, hosted by our Digital Director, Andy Keyte, explored how search is evolving beyond traditional SEO — with success now driven by authority, user intent, and visibility in AI-generated results. 3 key takeaways from the session 👇 • Search is evolving from SEO → AEO → GEO — the focus has shifted from ranking for keywords to providing clear, authoritative answers (AEO) and optimising for AI-generated responses (GEO). • Authority and user intent matter most — success now depends on expert, well-structured content that answers real user questions in natural language, supported by schema markup and internal linking. • AI visibility is the new frontier — content must be understandable and citation-worthy for AI systems (like ChatGPT or Google’s AI Overviews), ensuring your brand appears in generative search results, not just traditional rankings. If you’d like to learn more about how to optimise your content in the evolving era of search and ensure your brand stays visible, please reach out to us. #SearchOptimisation #DigitalMarketing #AEO #SEO #GEO #MarketingAgency
Miramar Agency
Advertising Services
Wallingford, Oxfordshire 2,711 followers
We’re an award-winning independent B2B marketing agency. Creative, digital, and results driven with a focus on your ROI.
About us
Client driven: accountable, responsive, flexible and results focused. We are one of the UK’s fastest growing independent B2B marketing agencies. We partner with some of the world’s biggest B2B brands PAN EMEA to develop marketing programmes from initial strategy and planning through to tactical execution.
- Website
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http://www.miramar-group.co.uk/
External link for Miramar Agency
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Wallingford, Oxfordshire
- Type
- Privately Held
- Founded
- 2008
- Specialties
- Branding, Advertising, Direct, Interactive/Digital, Channel Promotion, Content, Events, Seminairs, Social, and Integrated campaigns
Locations
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Primary
Kestrel House
Howbery Park
Wallingford, Oxfordshire OX10 8BA, GB
Employees at Miramar Agency
Updates
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We’re fortunate to call Howbery Business Park our home – 70 acres of stunning Oxfordshire parkland on the banks of the Thames. The newly reimagined Flood Resilient Garden on our doorstep shows how outdoor spaces can adapt to heavy rain and surface water flooding, turning water into a striking feature and a resource for the future. This innovative project adds to the park’s strong commitment to sustainability. With its solar park and other green initiatives, Howbery is leading the way in creating a greener future for businesses. We’re lucky to work in a place that inspires creativity, collaboration, and a sustainable approach to business🌳☀️ #SustainableBusiness #EcoWorkplace #B2Bmarketing #Marketingagency #Agencylife
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🎙️ Hear from our very own Managing Director, Brian Caulfield, sharing insights alongside other B2B leaders on tackling stack bloat and helping teams drive results without piling on more tech. Don’t miss the webinar hosted by DemandScience 👇 #B2Bmarketing #Growth #Agency
Too many tools. Still not enough pipeline? Our latest webinar is now live, on-demand, recorded for marketers tired of bloated stacks, execution gaps, and stalled growth! Hear how three seasoned B2B leaders are tackling stack bloat and helping teams drive results, without piling on more tech. 🎙️ Featuring: Derek Schoettle, CEO, DemandScience Jane Serra, VP of Growth Marketing, Daxtra Brian Caulfield Managing Director, Miramar Hosted by Nick Bennett, Founder, NB Marketing They’ll break down: 👉What an efficient, outcome-focused GTM stack really looks like 👉How to run multichannel campaigns using what you already have 👉Why tech + services might be the new model for lean teams 🎥 Watch on-demand and start simplifying your stack: https://lnkd.in/g5su8_W8
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Last week, the Miramar team took to the Thames to kick off our summer party, a well-earned break from the office and a great way to spend some time together outside the usual day-to-day 🌞 A huge thank you to the team for their continued dedication and energy. What better way to celebrate our collective efforts than by enjoying a summer cruise on the Thames, right on our doorstep? 🚤 #B2Bmarketing #TeamCulture #SummerParty
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Q1 – complete ✅ Ideas pitched, problems solved, campaigns launched, results delivered...... and yes, a full-on game of rounders in the sunshine ☀️ At Miramar, we’re big believers in working hard, celebrating the wins, and making space for a bit of fun along the way. The first few months of 2025 have been busy, bold, and full of momentum – and we’re only just getting started. Q2 is here, and we’re ready to keep the energy high. Let’s see what we can create 💥 #B2Bmarketing #Clientsuccess #TeamCulture
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🔍 Search is evolving - has your strategy? Welcome to the era of 𝗔𝗘𝗢: 𝗔𝗻𝘀𝘄𝗲𝗿 𝗘𝗻𝗴𝗶𝗻𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻 — where content isn't just found, it's chosen by AI assistants and voice search. ✅ Forget keyword stuffing. ✅ Think: real questions, structured answers, expert-driven content. To win in this new landscape: • Use schema markup • Elevate user experience • Lean into E-E-A-T • Go multimedia — think video, podcast, chatbots AEO isn’t the future of SEO. It’s happening now. 💡 It’s time to optimise not just for clicks — but for answers. #AEO #SEO #GEO #DigitalMarketing #ContentStrategy #SearchOptimisation #EEAT #AIsearch #VoiceSearch
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🎯 Things are getting competitive at HQ as our office darts tournament kicks off — precision, focus, and a touch of friendly rivalry are in full swing. Just like in our client work, it’s all about hitting the mark. From bullseyes to campaign goals, we aim with intent and deliver with accuracy. #B2Bmarketing #OnTarget #TeamCulture
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As the sun finally made an appearance, May brought a welcome dose of Vitamin D and team spirit! From sunny lunches to a fiercely competitive game of rounders, the atmosphere has been buzzing ✨ We also marked Cinco de Mayo the Miramar way, adding some festive flair to the office with a classic game of pin the tail on the donkey and a very satisfying piñata smash 🐴🎉 Of course, behind all the fun was another month of brilliant work delivered by the team across our amazing clients. Big shoutout to everyone for keeping the momentum strong and the creativity flowing 💡 Here's to more sunshine and standout campaigns as we head into summer! #MayRoundUp #TeamCulture #B2Bmarketing
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It’s been a great week here at Miramar, with our kick off in full swing 🚀 We’re heading into the year with strong momentum, exciting new partnerships and a clear focus on what’s ahead. The energy across the team is high and we’re ready to keep things moving 💡 To celebrate we swapped strategy for sport and hit the cricket nets, the perfect way to stay on the front foot as we step into a big year🏏 #Kickoff2025 #B2Bmarketing #Clientsuccess #TeamCulture
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Miramar Agency reposted this
Interactive digital experiences and optimising your website for the onset of Answer Engine Optimisation (AEO) are two areas that at the forefront of B2B marketing strategy in 2025. Read our list of top tips to avoid which is essential reading for business revenue leaders 👇 👇 👇 Follow Miramar Agency for all the latest on Digital / Growth / B2B Marketing
With the rise of Answer Engine Optimization (AEO) and the increasing reliance on AI-driven search engines, the expectations for websites have skyrocketed. But is your website keeping up with the AEO era? If not, you will be losing traffic, leads, and revenue. Swipe to see where to invest!