Monks

“Four”ward-thinking work wins again! 🏆 Our decorated work with Headspace just won its fourth award, taking home Silver at the 2025 Digital Impact Awards for Best Use of AI. 🤖 This recognition is a powerful testament to balancing automation with human empathy and strategic direction. By leveraging Monks.Flow, our AI ecosystem for marketing orchestration, we cut production time by two-thirds and achieved deep personalization at scale for dozens of personas during Headspace’s holiday campaign. 🎁 This resulted in a remarkable 62% jump in CVR, allowing users to reduce seasonal stress by having access to tailored mental health resources. Congratulations to the teams who brought this work to life!

Get ready to level up your agency’s AI game. 🚀 Our VP of Media Solutions & Emerging Technology, Victoria Milo, joins Mirren AI 2025’s panel “My Favorite AI: New Tools & Hacks You Need to Check Out” to share her personal and professional AI toolkit. Alongside other agency leaders, she’ll reveal software, shortcuts, and smart hacks driving efficiency and innovation in client delivery and internal operations. This is a rare opportunity to see how other agencies are rolling out AI and get your own agency caught up. You’ll learn how to elevate your day-to-day client management, strategic development, creative development, media, back-end operations, and more. 🤖 Register to join the discussion on October 29 at 11:45 ET. 👉🏽 https://ai.mirren.com/

AI is the key to accelerating productivity and creativity. 🔑 That was the powerful message from Executive Chairman of S4 Capital Group, Sir Martin Sorrell, at the International Business Leaders’ Advisory Council (IBLAC) in Shanghai earlier this month. Formerly Chairman of IBLAC, Sir Martin returned to address global executives and policymakers on the future of AI and innovation. He called on Shanghai to seize its advantage in talent and technology to lead the next chapter of digital growth. 🚀 Learn more about his strategic insights at IBLAC with the link in the comments.👇🏽

Coast-to-coast, Monks and Google are showing marketers how AI is changing the game. 🔄 Last week in Vancouver,  we sat down for an exclusive event with the BCAMA, "AI: The Biggest Shift," to unpack how Google and Monks are working together to drive real, actionable change in AI across the industry. 🇨🇦 The event featured our Vice President, Strategic Data Solutions Michael N. and Vice President, Data, NAMER, Brianna Mersey alongside Account Executive and Partner Manager, Stefan Proell and GMP Lead, Retail & Travel, Samir Kassam from the Google Platforms team. The conversation dove into how marketers can start leveraging data, machine learning, and AI in tools across the MarTech stack, from DV360 and beyond. 🤖 A huge thank you to the Google team for sitting down with us and to the BCAMA for hosting this incredible event! Check out the event pictures below.👇🏽

The buzz from Advertising Week NY has faded, but the urgent call to action for marketers is louder than ever. 📢 Conversations throughout the conference delivered a practical playbook of actionable takeaways, offering insights that will have a lasting impact as brands settle into an era of marketing transformed by AI and shifting consumer behaviors. 🤖 On our blog, we cut through the noise to detail that blueprint, sourced from candid discussions with leading brands and partners. 💡 Discover how leading brands are re-engineering the creative supply chain for an AI-powered world, moving beyond last-touch attribution to measure true business value, and other proven strategies delivering real-world results. #AWNewYork Read the full analysis here 👉🏽 https://lnkd.in/e2HCc2Yj

In a complex B2B landscape, clarity is currency. 🪙 At Advertising Week NY, our EVP Data NAMER, Chris Wilhelmi, joined in a panel hosted by LinkedIn focused on  cutting through the noise of vanity metrics to provide a clearer picture of marketing ROI. The discussion—also featuring Jae O. from LinkedIn, Laura Erdem from Dreamdata, and Nick Panayi from Inovalon—centered on redefining B2B measurement to connect every campaign to real revenue impact. #AWNewYork Missed it? Check out scenes from the event. 📸

The future of advertising is fragmented, automated, and unpredictable. Are you ready for 2030? 🤔 Ad Age tapped Monks' expertise for their recent article on the five critical things brands must do now to prepare for this shift. One of the non-negotiables is fully integrating creative and media strategies. Our Global Head of Brand, James Stephens, shares how to break down those silos, noting that success starts with defining the brief and its goals together. “The first step is, at the inception of a project, sit down together and define the brief,” Stephens said. “Define what success looks like together and go from there.” Discover our perspective on orchestrating creativity for relevance, and all five future-proofing steps with the link in the comments.

Searching for clarity on the AI search era? 🔎 We wrote the playbook on it. Brought to you by our engine optimization experts, 📈 a new report gives you a practical framework to redesign your discovery strategy, tackling zero-click journeys, brandless attribution and the new essentials: AEO and GEO. You’ll learn how to optimize content for AI-driven discovery 🤖 and how to measure AI visibility, so you can track your brand’s footprint in a world with fewer clicks. Download the report here 👉🏽 https://lnkd.in/ehw8HHmK

Setting the standard for creative excellence. We’re thrilled to announce that our Creative Director, Cristina D'Anna, will be serving on the prestigious Direct and Outdoor Jury at #Eurobest2025! 🇪🇺 As Eurobest celebrates the unique stories, culture, and creativity from across the continent, Cristina will be in the room to help identify the campaigns that truly push boundaries. “I'm super happy and proud to be serving as a juror. I can’t wait to meet all of my jury mates in the judging room and recognize work that elevates our industry,” she shared.  Congratulations, Cristina, we know you’ll champion the best of European creativity! ✨

Join us in giving a warm welcome to Rajat Mendhi, our newly appointed Head of Planning for Monks India! 👏🏼 Mendhi brings more than 15 years of experience leading integrated brand strategies in India’s dynamic advertising landscape. 🧠 Known for crafting culturally driven campaigns that delivered profound market impact, Mendhi has earned global recognition and made history with India’s first Cannes Glass Lion Grand Prix.  🏆 Now, he will guide our planning practice, ensuring Monks continues to unlock new possibilities for creativity to achieve measurable results and cultural impact in one of the world's most dynamic markets. 🇮🇳 “Rajat's appointment represents a significant strengthening of our strategic capabilities in India,” said Ketan Desai, Managing Director, Monks India. “He has a proven ability to turn cultural conversations into business movements. As Head of Planning, he brings the rare combination of cultural intelligence and commercial insight that helps brands thrive in the India market.” Welcome to the team! Read more about his appointment by heading to exchange4media with the link in the comments.