MullenLowe Global

We’re the proud owners of three new D&AD Pencils for ADC Annual Awards’ “Be Seen by the Best Eyes” in Graphic Design and Art Direction. Congrats to our teams and partners! ROOF Studio, The One Club for Creativity, Frank Cartagena, João Paz, Fabio Brigido, Rafael Rosa, Allie Hughes, Christian Meissner, Marcio Doti, Cacá Barabás, Angela Sun, David Jimenez, #ChloeShulberg, Kemit McCullough, Kim Burns, Nguyet Pham-Bui

Six Clio Awards for the ADC 104th Annual Awards campaign! “Be Seen by the Best Eyes” was created for designers, by designers—a love letter to the industry that celebrates bold work and invites the creative community to show us something we’ve never seen before. Big congrats to MullenLowe Design Studio, ROOF Studio, and Art Directors Club! João Paz, Fabio Brigido, Marcio Doti, Rafael Rosa, Cacá Barabás, Allie Hughes, Christian Meissner, guto terni, Chloe Schulberg, Cassandra Horne, Jack Loftus, Frank Cartagena, Fernanda Fraiz, Patrizia Fanganiello, The One Club for Creativity. Full list of winners here: https://lnkd.in/enrDWpP9

✏️ Pencil us in for some wins: 7 D&AD Pencils were awarded last night in London for work across MullenLowe Global agencies. ✏️ LOLA MullenLowe won for phenomenal work with Unilever Cornetto and Lynx. ✏️ MullenLowe Design Studio won for their hypnotising 'Be Seen By the Best Eyes' campaign for ADC • Global Awards & Club. ✏️ Plus, new to the Pencil crew is MullenLowe TREYNA, who won their first ever Wood Pencil for the life-changing 'Right to Care' campaign with Quezon City Government. 🥳 Congratulations, everyone! Check out the full roundup ➡️ https://lnkd.in/dUzEfZuA

💘 "To be relevant with a message you have to be authentic. You need to shoot an arrow into the heart of the receiver, and to do that you have to aim very well (have a great strategy) and shoot without losing your nerve (with great, simple and clear ideas). You have to go straight to the heart." Tomás Ostiglia sat down with LatinSpots about why creativity sells and how LOLA MullenLowe continues to prove it to its clients. How do they do it? Find out here ➡️ https://lnkd.in/devXrX6V

🍦 At Last! MullenLowe Istanbul are celebrated for Best OOH of the Week in Lürzer's Archive for their telescopic new campaign that sets its sights on the summertime for Unilever Cornetto. Featuring beautiful photography that gives us a glimpse into the coming season, the work is live in print and OOH across Türkiye now. Check it out now ➡️ https://lnkd.in/g6vDwRcm

OOH Best of the Week: “At Last!”: Cornetto’s outdoor campaign welcoming the summer in Turkey, with the season’s anticipated moments viewed through a Cornetto cone telescope: The first flip-flops, the first wet swimsuit hung out to dry, the first dive into the sea, the first umbrella opened on the balcony … See more best of the week online. Client: Cornetto Ad Agency: MullenLowe Istanbul Creative Director: Osman Nadir Aydin Art Director: Kerem Aydın Copywriter: Rahman Yıldız

What happens when a film makes you feel what kids go through every day? Kids and teens in the UAE spend an average of 9 hours and 18 minutes a day scrolling. Not playing. Not learning. Just scrolling. MullenLowe MENA, in collaboration with Fixby, premiered Don’t Look Down — a nine-hour simulated scroll disguised as a film, forcing audiences to confront the unsettling reality of smartphone addiction. The film, shown at Roxy Cinemas, recreated the endless scroll of social media that teens are trapped in daily, a creative intervention designed to jolt, provoke, and drive action. Within 48 hours of the premier: - The film was described by audiences as “shocking,” “pivotal,” and “horrific”. - UAE youth spend 9 hours and 18 minutes daily glued to their screens. - The Sleep Foundation reports that teens who doomscroll before bed are 40% more likely to feel “too tired to learn” the next day. - A 2024 study found that students checking negative news/social feeds 5+ times a day were 2x more likely to struggle with focus in school. - Global PISA scores show a sharp decline in reading, math, and science – screen addiction is a major factor. - Over 500,000 people voted at www.endthescroll.com, encouraging the UAE Ministry of Education to restrict phone use during school hours. A huge thank you to our partners at Fixby - Daniel Herbet and Dr. Alison Burrows for her vision and constant guidance, and to the incredible team at MullenLowe MENA and Current Global MENAT who brought this brave idea to life. Mounir Harfouche, Paul B., Prerna Mehra, Thomas Young, Breno Ribeiro, Harry John Marino, Luke Hibberd (Hibs), Seif Kandil, Roksar Kamal, Cameo Klarin Smiljanic, Zahid Gill, Chloe Salloum, Alexandra D., Kareem Azab, Mahmoud Heikal, Hamdan Ali, Saneer Kizhakkeparambil, Nadin Khalifa, Mounir Mohamad, Julian Hespenheide, Peter Jacob, Nikita Sidana, May Hajouj, Tom McNulty, Deepika Varri, Asiia S., Muhammad Ruhani, Mohamed Abdelmonim, Mirna Nafea, Afaf Hassan, Hasan Galaby #EndTheScroll #DontLookDown #Fixby #MullenLoweMENA #CreativityWithPurpose #MentalHealthAwareness #YouthWellbeing #DigitalAddiction

🩸 MullenLowe UK and Unilever Persil's 'Every Stain Should Be a Part of the Game' broke headlines earlier this year - but could it break out at Cannes Lions International Festival of Creativity? In this roundup by ADWEEK, creative leaders weigh in. "Persil stood up and said stains shouldn’t be scrubbed away. It partnered with Arsenal FC to call out the double standard. Because if stains are good, then they’re all good. Especially the kind that keeps girls in the game." — Josh Green Thank you to Josh and to Brittaney Kiefer at ADWEEK for including us, check out the full round-up here ➡️ https://lnkd.in/e-GVejDU

🐈⬛ Could LOLA MullenLowe's 'Catnip' for Unilever Lynx win at Cannes? In this roundup by ADWEEK, 15 creative leaders cast their thoughts on the campaigns that could take home some serious metal. The verdict? "This isn’t just a campaign, it’s a collectible piece of product innovation that’s fun, memorable, and strategically smart. It doesn’t try to save the world—it simply moves the brand forward in how we think about attraction today [...] Nothing not to love here." — Javier Campopiano Thank you to Javier and to Brittaney Kiefer at ADWEEK for including us, check out the full round-up here ➡️ https://lnkd.in/e-GVejDU

🦁 With less than a month to go until Cannes Lions International Festival of Creativity, we're preparing by getting our hottest contenders lined up and ready for action. LOLA MullenLowe | MullenLowe UK | MullenLowe U.S. Pick your favourite and find a bunch more now 👉 https://lnkd.in/eGxQasCh