New Commercial Arts.

This week we orchestrated an immersive Outernet London takeover for Sainsbury's Tu clothing, using the 360° floor-to-ceiling digital canvas to amplify the brand's Autumn/Winter range smack bang in the middle of London. Chuffed to see Amy Houston make it The Drum's Ad of the Day too (head to the comments to read the piece ⬇️).

In a week of major news at NCA... we are the new creative agency for the Financial Times! It's a real honour for us to work on such an iconic brand who's work has never been so crucial. We've been given the exciting challenge of recapturing the essence of its 80s and 90s advertising for today’s media landscape. Graham MacFadyen, FT consumer marketing director: “We are delighted to be working with NCA. 2026 will be an important year for the FT. News media ecosystems are going through a period of unprecedented upheaval, but there has never been a greater need for authentic, authoritative journalism, evident in the FT’s growing subscriber base and strong commercial performance. We're excited to keep building on that momentum, raising our creative output to meet new challenges.” Hannah White, CEO, NCA: “The FT is a brand you dream about working on. It is a privilege to work with their team, especially at a time when the unbiased journalism and in-depth research of the Financial Times is of such critical importance in our society. We cannot wait to get started.” You can read all about the win in Eszter Gurbicz' write-up for Campaign UK. Head to the comments. ⬇️

Big news this morning. The brilliant Louise Bodily (she/her) is our new Managing Director. Hannah White, CEO: “It doesn't get any better than announcing Lou as NCA's new MD. She is the very best - a brilliant client collaborator, agency leader and champion of creativity. We are so excited to have Lou working with us to lead NCA through our next chapter - I feel incredibly lucky to partner with her every day.” Campaign UK's Gurjit Degun has the details (see the comments). An exiting new era for NCA. 🚀

Cashback just got a comic book punch. Our new campaign for Quidco is designed to embed the cashback brand into everyday shopping habits with an animated style and a memorable new strapline: ‘Did Ya Quidco?’ As our ECDs, Daniel Seager and Steve Hall, put it: “Everyone loves a quick win. Our new campaign for Quidco looks to get ahead of the moments where consumers get cashback with a punchy creative and memorable line... to make Quidco a natural part of any online purchase.” Lis Barton, Chief Customer Officer at MONY Group plc:“This campaign captures the essence of Quidco - making cashback second nature, whether you're picking up everyday essentials or making a considered purchase. NCA have brought this vision to life with a punchy and disruptive creative that’s refreshingly unique in our category.” Thanks to MoreAboutAdvertising for the 9/10 on the MAA Creative Scale. Read the full article in the comments below 👇 #DidYaQuidco #Cashback #NewWork #Advertising

CEO Hannah White spoke to Campaign UK for a feature on the balance between retained accounts and projects, highlighting the power of a full customer experience model in driving "business change and a longer term retained relationship”.   Hannah also said: "For agencies to thrive, having retainers at the heart of those businesses is hugely beneficial. Having more retainers really does benefit agencies in terms of stability and how you're able to plan and invest. And I think time building that relationship and investing in that relationship really benefits the creative output on those retained accounts."   Check out the full piece in the comments.

The brilliant Eleanor Barker, CMO of Lipton (home of PG Tips), recently sat down with Creative Salon Worldwide's Scarlett Sherriff to talk Monkey’s big comeback, the best thing about being a marketer and why our partnership works so well. Such a good piece. Head to the link in the comments and have a read over a brew. ☕

A Personal Appeal. We're feeling so proud to have launched Alzheimer's Society’s first nationwide campaign under its new brand platform, “It will take a society to beat dementia.”. The launch film shows an emotional plea from Rachel, a mum recently diagnosed with the dementia, to spotlight why supporting the charity's work isn't just critical to beating the devastating disease, but also in helping those living with it and their loved ones. You can watch the moving film below and see Campaign UK's write-up of the work in the comments. https://lnkd.in/ed6YCeMx

Great result. Thank you to Campaign UK for making our Sainsbury's 'Your Nectar prices' their Ad of the Day.

Our latest campaign for Sainsbury's transformed the beloved supermarket into Waynesbury’s, showing how brilliantly personalised weekly offers become with Your Nectar Prices. A big thanks to Will Green and Campaign UK for this morning’s write-up. You can read the article in the comments and watch the hilarious 30" below.

Gazpacho. Not the only dish best served cold. Sainsbury's is celebrating the Lionesses' second UEFA European Women's Championship win against Spain last night with this brilliant OOH ad. Thank you Campaign UK for the Ad of the Day!