NewDigitalAge

Although it’s impossible to quantify ad fraud with absolute precision, its scale is undeniable. In short, the industry has become an unregulated ecosystem in which bad actors are able to thrive undetected, says Ian Moss of UKSAFC... 

AI in retail media: From experiment to engine of acceleration By Claire Trbovic, Group Business Director: Incubation Hub, SMG Link in comments

Image-based AI does more than simplify workflows – it builds trust, explains Matthieu Rouif, CEO, Photoroom...

UK companies revised their budgets up for a second consecutive quarter in Q3 2025, according to the latest IPA Bellwether Report released today (Thursday 16 October)...

Alex Hole, SVP and General Manager, Samsung Ads EMEA, explains why the home screen holds the key to dealing with CTV fragmentation... 

Christmas advertising could feel very different this year, with no more sweeping shots of banquets or close ups of oozing brandy butter soaked mince pies on TV, says Thomas Walters of Billion Dollar Boy...

Brands that can leverage CTV successfully will be able to access diverse consumer segments with rich creative experiences on the biggest screen in the home, says Grant Cohen of Kochava...

DoubleVerify (“DV”) (NYSE: DV), a software platform to verify media quality, optimise ad performance, and prove campaign outcomes, has announced the expansion of its integration with Microsoft Advertising to include additional measurement coverage for Audience ads across Microsoft properties and publisher partners, with support for in-market audiences... 

Streaming platform Rakuten TV has revealed the findings of new research into UK advertisers’ views on media investment in CTV. While almost three quarters of advertisers plan to increase their programmatic spend in the near future, a staggering 97% have concerns around transparency. Link to report in comments

David Spinner, Industry Director of CPG at Teads, explains the impacts of new regulations on advertising foods that are high in fat, sugar or salt (HFSS)...