What if we told you that a child’s future health, learning capacity, and earning potential is largely determined before their second birthday?
That’s not opinion, it is backed by research in the fields of neuroscience, biology and early childhood development.
The first 1,000 days — from conception to age two — are a biological “golden window” to create brighter, healthier futures. Yet, this critical phase is often undermined by broken food systems, aggressive marketing of ultra-processed products, and a lack of policy safeguards, especially in low- and middle-income countries.
📉 Children are being overfed and undernourished. Salt-laden snacks, sugary drinks, and unhealthy fats are becoming the first foods, and the long-term consequences are devastating.
💡 It doesn’t have to be this way. We need to fix the system!
That means:
👉 Enforcing better food marketing regulations
👉 Reformulating local products to meet nutritional standards
👉 Supporting small and medium enterprises to produce healthier options
👉 Centring maternal and child nutrition in public policy
At Less Is Adequate, we believe that less harmful ingredients and more accountability can transform the health trajectory of an entire generation, and we must act now!
#EarlyChildhoodNutrition #SystemChange #First1000Days #PublicHealth #SMEs #NutritionEquity #LessIsAdequate