Omdia

Streaming giants Netflix and Amazon are entering a new battleground: TV gaming. They are targeting millions of console-less consumers with simple, free party games controlled by smartphones, aiming to bypass traditional hardware and cost barriers. In our new blog, Omdia's chief analyst Rob Gallagher explores this market potential, the streamers' differing strategies, and the major challenges to adoption. These include technical hurdles, limited smart TV availability and competition from their own core video services. Read more here: https://lnkd.in/gFcxi4ah #TVGaming #CloudGaming #Netflix #Amazon #AmazonLuna #Streaming #PartyGames #SmartTV #Omdia

Our global survey of 20,000 consumers reveals a surprising disconnect: 63% of customers say loyalty programs influence their mobile plan choice, yet 64% don't actually use them. In this analysis, Omdia experts Nicole McCormick and Pål Jesper K. explore what's causing this gap and what telcos can do about it. Watch the video to discover: 🔹 The #1 reason consumers don't use loyalty schemes 🔹 How HKT's "The Club" and Deutsche Telekom's "Magenta Moments" are succeeding 🔹 The three key ingredients for an effective program: relevance, simplicity, and brand integration #Telco #CustomerLoyalty

Could 2-3 minute microdramas challenge traditional streaming platforms? Maria Rua Aguete, Omdia's Head of Media & Entertainment, wrapped up her insights at MIPCOM Cannes with key findings on the entertainment landscape: 🔹Microdramas projected to hit $11bn global revenue in 2025 🔹Nearly 2x the revenue of FAST channels ($5.8bn) 🔹China dominates with 83% market share 🔹Average users paying up to $80/month for bite-sized content Short attention spans don't mean shallow engagement. Microdramas prove that premium storytelling is evolving beyond traditional formats. Read Maria's full analysis: https://lnkd.in/eKDEuiDg Want to explore more consumer insights? Stay tuned for where our consumer analysts will be in Q4 and book a meeting with them: https://lnkd.in/eHitdpsd #Microdramas #DigitalEntertainment #MIPCOM

UK altnets face a critical challenge: converting their rapidly expanding FTTP deployments into active subscribers amid a highly competitive market, according to new Omdia research. In this analysis, Omdia's Senior Analyst, Diana G., notes that “As the UK fiber market becomes increasingly crowded, the battle for subscribers will intensify. Altnets can no longer rely solely on network availability. Differentiation through seamless switching processes and flexible pricing promotions will be essential to capture customers from established players”. At the same time, Senior Principal Analyst Stephen Wilson highlights the forward-looking trends, stating that “Opening networks to wholesale access and placing greater focus on multi-Gigabit connectivity and delivering a premium customer experience are increasingly important steps towards achieving profitability in a maturing market”. Read the full press release: https://lnkd.in/emFPYpwR #Omdia #Altnets #UKBroadband #FTTP #Fiber #Telecommunications #MarketResearch

Our latest Omdia Decision Maker Survey of 1,000 IT leaders highlights critical security gaps, revealing that only 11% of organizations can account for 100% of their data amid the rapid deployment of AI. Watch the new video with Omdia analysts Adam Strange and Don Tait as they explore the findings: 🔹 Why you can't protect what you don't know you have 🔹 How non-human identities are exploding from a 50:1 to over a 100:1 ratio per human user 🔹 Why 60% of respondents lack confidence in securing non-human identities 🔹 How 84% are using or planning to use AI agents in the next 12-18 months 🔹 What multi-layered security approaches can mitigate these new risks #DataSecurity #IdentityManagement #CybersecurityTrends

The display photomask market is exceeding expectations in 2025. After strong 1H25 financial results from key suppliers, Omdia now forecasts the market will hit a record high of nearly JPY 150bn. In our new blog, Omdia's Practice Leader Charles Annis explores the trends fueling this growth-from the rising demand for complex OLEDs to a major competitive shift as emerging Chinese suppliers rapidly expand capacity to challenge incumbents. Read more here: https://lnkd.in/eTw_rBbc #Display #Photomask #OLED #DisplayManufacturing #Semiconductor #SupplyChain #Omdia

As AI adoption, ecosystem shifts, and intense margin pressure redefine the MSP market, partners report a shift from aggressive expansion to cautious consolidation. While AI promises efficiency, rising labor costs and market challenges are forcing strategic pivots. In our latest blog, Omdia's Principal Analyst Jessica C. Davis breaks down new poll data on weakening channel sentiment and what this means for partners. Discover how vendors are adapting with AI automation and open platforms to deliver operational savings and new revenue opportunities. Read more here: https://lnkd.in/ejpfzKXu #MSP #ManagedServiceProvider #AI #ChannelPartners #ITChannel #MarginPressure #Ecosystem #Omdia

As Generative AI (GenAI) reshapes industries, channel partners report significant shifts in deal dynamics and project leadership. While PoC requests are increasing, a major gap remains in moving projects to full production. In our latest blog, Omdia Senior Analyst Sebastian Wilke breaks down new poll data on what this implementation gap means for partners and how they must adapt to changing leadership structures to succeed. Read more here: https://lnkd.in/eg5mH67w #GenerativeAI #GenAI #ChannelPartners #ITChannel #AIStrategy #Omdia

We’re already on the final day of Omdia Korea Display Conference 2025 here in Seoul! It’s been an inspiring two days of insights, collaboration, and global networking, bringing together display experts, technology leaders, and industry professionals from around the world. Day 2 Speakers: 🔹Brian Huh 허무열, Principal Analyst 🔹Jusy Hong, Senior Research Manager 🔹Chris Liu, Senior Analyst 🔹Wray Wang, Research Analyst 🔹Queenie Jiang, Senior Analyst 🔹Jerry Kang, Practice Leader 🔹Heo Irene, Principal Analyst 🔹Jimmy Kim, Principal Analyst Visitors are enjoying in-depth sessions on market outlook, technology innovation, and future display applications, all backed by Omdia’s latest research. Thank you to all our attendees, speakers, and our sponsor, Samsung Display, for making this year’s event such a success! #Omdia #KoreaDisplayConference #DisplayTechnology #OmdiaEvents #DisplayIndustry #MarketInsights #Innovation

With millions of enterprise devices still running Windows 10, the clock has officially run out. Organizations must now weigh their options: upgrade, virtualize, or migrate. In our latest blog, Omdia analysts Greg Davis and Kieren Jessop break down what end-of-support really means for businesses - and what IT leaders should prioritize next. Read more here: https://lnkd.in/eyvC7kGC #Windows10 #Microsoft #ITStrategy #DigitalTransformation