My PwC UK colleagues and I are just back from the Oxford Generative AI Summit 2025. It was a really well-curated space for leaders across enterprise, startups, government, academia and media to explore generative and agentic AI — how to adopt it, how society is being reshaped by it, and what the future might hold.
It was great to meet the Minister for AI and Online Safety Kanishka Narayan MP, hear from Google’s James Manyika, Matt Clifford, Prashanth Chandrasekar, and catch up with Gina Neff, Tim Clement-Jones, Kenneth Cukier, and many others.
My main takeaways:
1️⃣ Generative & Agentic AI are moving fast with value and risk increasing together. Organisations that treat AI as an experiment rather than a strategic capability will be at risk of falling behind. At the same time, deploying agentic systems raises complexity — governance, safety, trust, transparency become paramount.
2️⃣ Societal transformation is the other side of the coin. From workforce impact, to media and misinformation, to geopolitics, the discussions explored how to ensure AI augments rather than diminishes human dignity, fairness, and democratic values.
3️⃣ Multi-stakeholder, cross-discipline dialogue is essential. It wasn’t just technologists talking to other technologists. AI doesn’t live in a vacuum — it lives in organisations, in society, in policy frameworks. The summit reinforced that the conversations must happen across domains, not just within them.
Congratulations to Cassidy Bereskin for an excellent couple of days in the wonderful city of Oxford 👏🏻
#OxGen25 🚀