We still can't quite believe it! It was incredible to be at the ITV bCreator Awards last week and bring home the Creator Marketing Agency of the Year award 🏆 But it was even more incredible to hear representation being talked about all night! And that includes disability representation. A massive thank you to the brands we've worked with this year for trusting us and for all the wonderful creators that we work with that make this all possible! Here's to making marketing more inclusive and representative one campaign at a time 💜 And if you want to take your brand to the next level and explore how it can be more inclusive, our doors are always open - [email protected] 📸 Zoe Griffin | bCreator™, ITV, Canon EMEA #InclusiveMarketing #MarketingAwards #ITVbCreatorAwards
About us
Purple Goat are the Specialist Disability and Inclusion Marketing agency, using social to unlock the power of the disabled community. 22% of the UK population is made up of people living with a disability, thats more than 14 million people in the UK which, comparatively is a HUGE demographic. Yet just 0.06% of adverts feature disabled people... The community wants to be marketed to, to see relatable adverts and to be seen, heard and valued as consumers. At Purple Goat we are passionate about educating and connecting brands with the $8 trillion global disability market. Nothing about us, without us! Listen to the community and get REAL business results.
- Website
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http://www.purplegoatagency.com
External link for Purple Goat Agency
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2020
- Specialties
- marketing, advertising, influencer marketing, disability community, inclusion, social media, inclusive marketing , content creation, paid media, accessibility, strategy, campaign management, insights, research, consultancy, and training
Locations
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Primary
London, GB
Employees at Purple Goat Agency
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Martyn Sibley
Exploring how societies thrive when everyone’s included | 📣 Purple Changemakers 💜🐐 Purple Goat 🌍 Purple Collective
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Dom Hyams
Global Client Director at Purple Goat Agency | Marketing | Inclusion | Accessibility
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Luke H.
Finance manager
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Dan Wilcox
Chief Operating Officer at Purple Goat
Updates
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Purple Goat Agency reposted this
🏆 Three industry awards. One incredible mission. Only last week I shared that Purple Goat Agency won ‘Best Small Agency’ at the UK Social Media Awards. Then, just a day later, we were named ‘Creator Marketing Agency of the Year’ at the ITV bCreator Awards. And earlier this summer, we received the IPA (Institute of Practitioners in Advertising) Beacon of Excellence Award - recognising Purple Goat “for demonstrating meaningful progress on diversity, equity, and inclusion in advertising.” For a founder, these moments are surreal. Not just because of the trophies, but because of what they represent. When we started Purple Goat over five years ago, alongside Arron Shepherd and The Goat Agency, we had a bold idea: to centre disability inclusion in the mainstream and prove that doing the right thing can also be the most effective strategy for brands. These wins are proof that inclusion isn’t just a moral choice. It’s a business advantage. They’re a signal to the wider marketing industry that the future of creativity is inclusive. To our incredible team, past and present, and to every client who’s believed in this vision: thank you 💜 And to the brands we haven’t yet worked with. If you’re ready to go beyond surface-level inclusion, to connect authentically with communities and drive real impact - our door is open. 📩 [email protected] Here’s to building a future where everyone is represented, included, and thriving 🚀 #InclusiveMarketing #Advertising #PurpleGoat #MarketingAwards #DisabilityInclusion #PurposeAndPerformance #IPA #bCreatorAwards #UKSocialMediaAwards Dan Wilcox Dom Hyams Harriet Carroll Dani Roberts
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Is doing nothing really worth the risk? We get it, inclusion can feel daunting. The fear of “getting it wrong” is real. But here’s the truth: doing nothing often costs businesses more. In a world where consumers are more value-driven than ever, people are choosing brands that align with who they are - brands that represent them, include them, and listen to them. If you’re unsure where to start, that’s where lived experience matters. Get people with the right insight in the room. And that’s what we do at Purple Goat 💜 Reach out to us at [email protected] to find out more 💌 #InclusiveMarketing #Inclusion #MarketingPodcast #ConsumerInsights -- VD: Josie and Bill are in this podcast clip. Josie is a white woman with brown hair wearing a black vest top and jeans, and Bill is a white man with brown hair wearing sunglasses, a black backwards cap and leather jacket.
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What's that? Did someone say back-to-back awards? 🤭 What a night! Another huge win for PG and inclusion, with Purple Goat winning the ITV bCreator Awards' 'Creator Marketing Agency of The Year' award 🏆 Proof that doing the right thing and doing great work go hand-in-hand! Shoutout to the other agencies shortlisted, well done for a great year of work 💜 Thank you bCreator™, ITV and Canon EMEA for a great night! Here's to continuing to make marketing more inclusive 💜 #InclusiveMarketing #Inclusion #MarketingAwards #ITVbCreatorAwards #MarketingAgency
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Purple Goat Agency reposted this
The Creator Marketing Agency of the Year winner at the ITV bCreator Awards 2025, supported by Canon EMEA, is… Purple Goat Agency
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OpenAI launching a new social media app, The North Face telling us to go touch some grass, and the latest disability-focused film 'I Swear' is out now! This and much more in this week's newsletter 📰 #MarketingNews #Newsletter #SocialMediaNews #MarketingAgency #InclusiveMarketing
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Hi 👋 Happy World Mental Health Day! 🧠 This post is scheduled because, at Purple Goat, inclusion means looking after our people too. So today, we’re offline. 💤 If you need us, don’t (just kidding 😉) We’ll see you back on Monday, rested and ready to keep making marketing more inclusive. 💜 #WorldMentalHealthDay #MentalHealth #TeamCulture #InclusiveMarketing
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How to do inclusive marketing right? With a multi-award-winning agency 🏆🥳 Last night, Purple Goat won the 'Best Small Agency' award at the UK Social Media Awards 🏅 It was a tough category with some incredible agencies nominated, so HUGE shout out to them too! Inclusive marketing (and PG) is only getting bigger and better 🚀 #InclusiveMarketing #MarketingAgency #MarketingAwards ID: Beth, a white woman with brown hair, is at the UK Social Media Awards, holding a glass of wine in one hand, and the award for 'Best Small Agency' in the other. Dom Hyams Bethany Sadler Martyn Sibley WPP Media
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Purple Goat Agency reposted this
Absolutely delightful evening at the #UKSocialMediaAwards with Purple Goat Agency scooping up BEST SMALL AGENCY 2025!!! 🎉 Amazing achievement and huge congrats to EVERYONE in the team, the competition was fierce!!! 💜 As ever, onwards and upwards to a more authentically inclusive, representative and progressive world!!! 🚀 #Awards #BestSmallAgency Image Description: UK Social Media Award Award on a table, for best small agency 2025
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Purple Goat Agency reposted this
🎥 New Vlog Drop! Amanda Codea and Dom Hyams took Purple Goat Agency on the road to the WPP Media event - quizzing attendees on all things disability and marketing! Think you know your stuff? 👀 Watch the video, test yourself, and see how you score! Big thanks to WPP Media for having us, and we hope this one leaves you feeling inspired about the power of inclusive marketing 💜 #PurpleGoat #Inclusion #Marketing #DisabilityRepresentation #WPP