SEEN Group

Today marks two decades of Escentric Molecules, the revolutionary fragrance house that changed the way the world thinks about scent. To celebrate, our PR & Comms team hosted an exclusive overnight stay honouring the brand’s 20th anniversary and the launch of the new 200ml editions of the iconic Molecule 01 and Escentric 01.   From its first ground-breaking release in 2005 to today, Escentric Molecules continues to push the boundaries of perfumery with its minimalist approach and unmistakable allure, and guests were treated to a rare preview of what’s to come in 2026.

SEEN Group partnered with Kama Ayurveda Pvt. Ltd. and Harrods to celebrate Diwali, the festival of lights and renewal, hosting an evening that brought together beauty, heritage, and modern Ayurveda.   Held at the Somewhere Café in Harrods, the event invited guests to experience the spirit of joy and balance that defines Kama Ayurveda. The evening included dosha readings from the brand's in-house Ayurvedic doctors, marma point hand massages, personaliaed candles, and Harrods Diwali sweet treats.   Guest list management and event production by SEEN Group.

We are thrilled to announce that SEEN Group US is now representing Marnie Nussbaum, the board-certified dermatologist known for her Upper East Side practice and expertise in skin health and non-invasive aesthetics!   A nationally recognized expert in micro-injectable techniques and multi-modality rejuvenation, Dr. Marnie relies on medically validated science and artistic precision to deliver results that look natural and refined.   With over 20 years of patient experience, her goal has always been to shift the conversation from “fix me” to “celebrate me”. By boosting collagen and supporting cellular renewal, she helps patients achieve skin that looks vibrant, resilient, and firm rather than ageless. Our US PR & Communications division will be working closely with Dr. Marnie to further expand awareness and authority, while introducing exciting new products through a strategic integrated communications plan.   Stay tuned for more exciting updates as we celebrate this partnership!

This week in The Beauty Brief, our strategy division SEEN Works explores Google Discover as an emerging traffic driver for publications, often outpacing traditional search and social channels.

Our Brand Experience team brought DAISE Beauty’s first-ever US pop-up to life at Glace New York, partnering with the brand’s creative team to create an immersive Candy Land experience on the Upper East Side.   The day opened with an exclusive press and influencer preview before welcoming consumers for seven hours of interactive brand moments. Guests built custom candy bags, enjoyed limited-edition swirl soft serve, and captured content with larger-than-life DAISE flowers, a bespoke candy “Vibe Scale,” and a life-sized gumball machine filled with DAISE mists.   From concept development through to production, vendor management, install, staffing and day-of coordination, our team, in collaboration with DAISE’s creative team, delivered a seamless experience that introduced the brand to the US market.

simple skincare dreamed of taking over London's Outernet London for the brand's biggest live event moment to date and our Brand Experience & PR teams made it happen.   The brief was to launch Simple's new SPF range by bringing their campaign tagline, 'Protect That Summer Feeling, Whatever the Weather,' to life through the lens of the unpredictable British summer.   SEEN Group created the ‘Whatever the Weather Experience' - a total venue domination at London's most immersive destination, The Outernet. We created four distinct zones representing the Great British Summer: from the Rain Room, where guests transitioned from a sunny park scene into a summer storm, to the Sun Room reimagined as a true British garden. An entry tunnel guided attendees through all four seasons, while a final games room offered interactive moments and product wins.   Stunning visual effects delivered atmospheric magic, 3D flying butterflies added whimsy, and educational set design reinforced that sun protection is essential, even in the rain. Multiple photo moments ensured the experience lived beyond the venue, taking over social feeds to create mass awareness for the range.   The experience delivered significant impact, welcoming 10,000 attendees across two days, including 250 press and influencers, managed via our PR team, who helped amplify the message. The activation generated 52 million impressions and achieved 2.02 million in social campaign reach, positioning Simple's SPF innovation at the center of summer conversation.   From concept through to execution and guest list management, our team delivered an unforgettable launch moment that transformed Simple's product launch into a cultural event. Thank you to all who helped make this possible! Fabrication and Set Build - Made Up Ltd Screen Content Creation - Pixel Artworks Music and Sound Design - Oh So Sound Venue - Outernet London

We’re delighted to announce that Renew + Me has chosen SEEN Group as its strategic beauty partner in the UK. From the makers of Skin + Me and Hair + Me, the brand is entering in a new era of personalised skincare. Redefining teledermatology, Renew+Me delivers evidence-based, dermatologist-led formulations that address the complex and evolving needs of skin. By combining prescription-strength actives with barrier-supporting bases, the brand provides powerful, personalised results that work at a cellular level to restore skin cell function. SEEN Group will support Renew+Me in sharing its story with new audiences, strengthening its cultural impact, and amplifying its position as a category leader in targeted, prescription skincare for renewal.

SEEN Group is thrilled to be named Kama Ayurveda Pvt. Ltd.’s new UK strategic partner for PR & Comms, supporting the renowned Ayurvedic beauty brand drive scalability and growth within the market.   Founded in 2002, Kama Ayurveda has earned a cult following for its luxurious, plant-based skincare rooted in the ancient science of Ayurveda. With a deep respect for tradition and a commitment to efficacy, Kama Ayurveda’s formulations - ranging from its award-winning Kumkumadi range to its indulgent body treatments - have become staples for those seeking natural beauty solutions that deliver visible results.   Our work will focus on deepening relevance within the UK market through strategic PR campaigns and curated influencer collaborations via our Community x SEEN digital creator platform, as well as key eventing moments through our Brand Experience division. We’re excited to introduce Kama Ayurveda’s iconic products to new audiences across the UK, celebrating a brand that not only honours tradition but redefines luxury through wellness.

Maybe she’s born with it. Maybe it’s Miley. We are thrilled to announce our partnership with Maybelline New York to lead on the announcement of the brand’s newest global ambassador, Miley Cyrus!   Speaking to the partnership, Miley states: "Maybelline shares my belief that makeup should be expressive, ever-evolving. Partnering with Maybelline, a brand that celebrates meaningful values, self-expression and play, felt like the most natural fit in this stage of my life,”    As Maybelline launches this exciting announcement, SEEN Group will drive strategic PR & Communications to support, along with influencer seeding via our in-house creator platform CXS.

Our Brand Experience team recently collaborated with Fenty Beauty on an exclusive creator retreat on the Athens Riviera, celebrating the brand's complexion collection through a luxury getaway experience. Working together with our Creative & Design teams, our producers created an unforgettable experience, with each moment strategically designed to integrate key brand touch points and break through the crowded landscape of brand trips to stand out as best-in-class. From sail & slay boat trips, relaxing beach days and sunset dinners, the itinerary was crafted to ensure creators captured content that would authentically translate to their audiences.