Sidemen Clothing Ltd

Welcome to the Sidemen Wardrobe! 🎬✨ Our new mini-series unlocks a unique way for us to collaborate with creators and brands but importantly allows us to spotlight specific products whilst maintaining an entertainment first approach to marketing. We all know the best marketing is when it isn’t served in the most direct and obvious advert form. This idea actually drew inspiration from Inside, a format where the Sidemen effectively play a different role as hosts and platform other creators rather than perform directly themselves. We're packing the wardrobe full of nostalgic Sidemen items, guest specific Easter eggs and outrageous hidden props to really ensure the Sidemen DNA is intact. ✅ Our first guest was Arthur TV and his episode landed exactly how I’d hoped. It gives me huge confidence in the creative vision and ambitions we have for this brand Sidemen Clothing Ltd. The numbers on TikTok alone speak loudly… - 930k views 👀 - 132k likes ❤️ - 6k comments/shares/saves 🤳 His episode can be found here for those interested - https://lnkd.in/eKUszvap Props to Reece Hopkins Alex Bennett and Celso Marrero for playing key roles in bringing this idea to life. Next episode with our second guest drops today! 🤩

Stepping our game up with the arrival of SDMN Sports 🏆💫 For this drop, we drew inspiration from classic sports moments, magazine covers and the essence of rivalry! We had fun developing our marketing vision, using nostalgia and embedding playfully controversial headlines into the content - a nod back to the Sidemen diss track era. If you know, you know. If not, it’s a piece of Sidemen history worth checking out… We’ve made some real changes at Sidemen Clothing Ltd this year. We’ve shifted gears and credit to the team for embracing the new tempo. We have a clearer vision of where we want the brand to go and a stronger sense of how we should present SDMN creatively. Our creative processes are more collaborative, our campaigns are more intentional and our brand management overall is more streamlined. Props to Reece Hopkins and Alex Bennett steering the vision for SDMN Sports and the rest of the team for bringing it to life. We’re just getting warmed-up 🙏

Throwing it back to the 90’s with SDMN Sports! 🏀👏 This campaign was a busy one for me - from early prep and direction to full execution, I had to get stuck in. Scriptwriting, graphic creation, production, socials, marketing, and so much more. 😅 Matt Peters had been holding onto this drop for a while, and it took us a bit to find the right timing and creative vision to bring it to life, making sure it aligned with where Sidemen Clothing Ltd is heading as a brand. After lots of planning, me, Matt, and Alex Bennett figured it out. We wanted a huge mix of content - from iconic 90’s sports magazines and fashion catalogs to TikToks and the main centrepiece skits/adverts. 🔥 The Sidemen boys had a lot of fun shooting this one, and we couldn’t be more pleased with the results. ❤️ Heading into 2025, we knew it was time to step up. We now have a clear vision of where we want to take the brand. Some big, much-needed changes were made to the creative team. With better collaboration, calculated strategy, and streamlined processes, we're already seeing the results, and it's exciting to watch. 📈 #sidemen

Here’s what the 2025 Sidemen Charity Match timeline looked like for Sidemen Clothing Ltd (summarised, of course) ... . Feb 5th - Charlie Swetman and I visit Wembley for a run through of its merchandise locations and finalise our inventory plan for match day 🏟️ | . Feb 10th - Our re-energised creative team finalise a content plan focusing on themes of nostalgia, humour and the iconic stature of Wembley ⚽️ | . Feb 16th - We launch the new SDMN FC adidas kits online and in our Bullring store 👕✨ | . Feb 21st - I'm asked if we can arrange kit printing. Training, warm-up and match jerseys. Near 200 shirts in total. Cheers Anna Sirius 🥲🫶 | . Feb 25th - Alex Bennett and I devise a fashion focused influencer strategy for event day, relating to a particularly important goal for the brand and also marketing an upcoming release. It ends up working as planned💡 | . Feb 27th - Reece Hopkins finishes the last of what seemed like hundreds of graphics and animations for our in-stadium presence. Merch vehicles, kiosks, pitch side LEDs, programme content and much much more 👨💻👨💻👨💻 | . Feb 28th - Teams are finalised. We can now green light the printing for player match shirts. It came close to going as wrong as it could possibly go, but printing was eventually done and shirts were ready come match day 😬 | . March 1st - Jennifer Wickham orchestrates a weekend kit personalisation activation in our store. It’s so popular that we’re forced to stop taking further print orders 📠🤯 | . March 3rd - Joe Green launches our new SMS marketing strategy ahead of match day, harnessing the value in providing info around the event to drive sign ups 📱➕ | . March 4th - Jacques Cattermole and the warehouse team finish preparing 35 pallets of stock for delivery to Wembley. Fanatics would take it from here, handling all inventory allocation and match day trade🚛 | . March 5th - The warehouse team puts in a big shift to ensure all remaining online orders for SDMN FC kits are dispatched, guaranteeing match goers will receive orders ahead of the weekend 📦⚡ | . March 6th - Ben J. arranges the last of what seemed to be an endless list of gift requests to be sent out to sponsors, partners and friends🧾✔ | . March 7th - Kits are received at the training ground and last minute kit printing requests are dealt with. Final prep and run through of our content plans for event day. We've covered all bases. 🙏 | . March 8th - MATCH DAY. We're juggling key reactive content, influencer relations and absolutely enjoying every moment of the event 🙌🥳 To watch friends that I went to school with play (and Josh finally scored) in front of 90,000 fans at Wembley, will always be a special memory. To have contributed to the success of this event is also something I, and my team, can all be proud of and thankful for. 

Sidemen Charity Match: Wembley Edition 🏟️ This was insane. Easily one of the most challenging events since I joined the company - so many moving parts, so many hurdles, but we made it happen. Even before match day, we launched the new adidas x SDMN FC kit, and the response was unreal. Leading the marketing for this drop was fun, from nostalgic content to AI-generated football legends, to of course a big feature piece - special shoutout to Max Rowlands on this 🧙♂️. In the buildup, I was across all angles & ensured all content was dialed in - infographics, match programmes, pitch-side LEDS, SDMN store vinyls, and the big animated screens inside Wembley. Plus, we kicked off SMS marketing, led by Joe Green 👏 On the day, it was all about matchday content, arriving early to capture the action with Alex Bennett and keeping the energy high. Sidemen Clothing Socials alone: 📲 30M views 🔥 2.5M engagements ❤️ 650k likes on one post And most importantly, £4.7M raised for charity, 90K fans in a sold-out Wembley, and 2.5M+ live viewers on YouTube. 🤯 Huge shoutout to the whole Sidemen Clothing Ltd team - Matt Peters, Charlie Swetman, Rhys Ellis, Jennifer Wickham, Ben J., Jacques Cattermole and so many more. What an event. What a team. ❤️ #sidemen #youtube #tiktok #instagram #football