Great to see our clients at Thatchers Cider Company Ltd — thanks for the warm hospitality and the tour of your beautiful site! We look forward to a productive, collaborative session with our teams today. #CPG #collaboration 🍎
Crisp SKUtrak
IT Services and IT Consulting
Milton Keynes , Bedfordshire 1,267 followers
Unlocking intelligence on demand, empowering grocery suppliers to make smarter and more valuable decisions every day.
About us
As the leading retail data company, Crisp leverages AI to facilitate the integration, access and exchange of data between CPG brands, retailers, and distributors, providing unprecedented visibility to optimise retail sales and the supply chain infrastructure. Trusted by 6,000+ brands representing more than $2.5T in retail sales across over 250K stores, Crisp transforms retail data into a competitive advantage. For more information about Crisp, visit: www.gocrisp.com In the UK, these capabilities are delivered through SKUtrak — Crisp’s demand intelligence product, trusted by leading grocery suppliers to improve availability, reduce waste, and grow sales for a more efficient, sustainable retail supply chain. For more information about SKUtrak, please visit: www.skutrak.com
- Website
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http://www.skutrak.com
External link for Crisp SKUtrak
- Industry
- IT Services and IT Consulting
- Company size
- 201-500 employees
- Headquarters
- Milton Keynes , Bedfordshire
- Type
- Privately Held
- Founded
- 2006
- Specialties
- Grocery retail supply chain analytics, Grocery forecasting, Flow of Goods, GSCOP-compliant information flow, Visual Analytics, Machine Learning and Autonomous Analytics, Retail Technology, SKUtrak, FMCG Supplier, UK Retail, Tableau, Snowflake DB, Data Visualisation, Crisp, Intelligence on demand, and Collaborative commerce
Products
SKUtrak Demand Intelligence Platform
Product Analytics Software
For Consumer Packaged Goods (CPG) companies, SKUtrak offers actionable insights into product movement from warehouse to store. It provides a complete demand view, accessible through dashboards and integration with in-house apps. Key Features: - SKUtrak Connector: Automatically collects and integrates flow-of-goods data from various retailers, ensuring year-round operation. - SKUtrak Accelerator: Creates a unified demand model for in-depth analysis, enhanced by AI technology for strategic insights. - SKUtrak Share: Facilitates demand data incorporation into existing systems, with versatile export options and API integrations. - SKUtrak Insight: Delivers powerful demand intelligence to business users. Presents complex insights in an engaging format tailored to commercial, supply chain and data team needs, highlighting opportunities and streamlining decision-making. SKUtrak empowers smarter, more profitable decision-making every day.
Locations
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Primary
The Pinnacle, 170 Midsummer Boulevard,
Milton Keynes , Bedfordshire MK9 1B, GB
Employees at Crisp SKUtrak
Updates
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Heading to the Snowflake World Tour today? Don’t miss our VP of Technology Konrad Maliszewski, presenting at 4:20 PM in the Innovation Theatre on AI-powered Retail Tech with Crisp. 🚀 #Snowflakeevent #WorldTour #AI #CPG #RetailTech #Innovation
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📈Struggling with disconnected data and inaccurate promotional ROI? You're not alone. The RGM playbook is changing, moving from hindsight to foresight. See how Danone is creating a 'single source of truth' to drive faster, smarter commercial decisions. Read more in our latest article exploring insights from Crisp SKUtrak and UpClear’s CPG leadership event with Danone: https://lnkd.in/eQ3vvCAA #RGM #RevenueGrowthManagement #DataDriven #CommercialExcellence #PredictiveAnalytics
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What an awesome day at Barcode Festival! 🎉 Our Crisp colleagues are thrilled to be here at Kenwood House, connecting with thousands of amazing people from across the grocery industry 🛒. Barcode is one of GroceryAid’s biggest fundraising events, helping them support more than 78,000 people in our industry last year—a 93% rise in demand. Yet out of 2.6 million people working in our industry, 82% of frontline grocery workers don’t know this free, confidential support exists. That’s a gap we all need to help close. A huge thank you to GroceryAid for everything they do—and to the organisers, performers, and more than 100 brand activations making today a success. #BarcodeFestival #GroceryAid #Crisp #SKUtrak #ClearBox #GroceryIndustry #Networking #MakingADifference
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As seen in The Grocer, Grocery Trader, and KamCity – Sense and Crisp have launched an industry-first partnership bringing sales accountability to sampling. For the first time, FMCG brands can connect sampling activity directly to real retail sales performance—at scale. In the UK, this visibility comes through SKUtrak—Crisp’s retail analytics platform—now integrated into Sense’s experiential measurement framework. The result? ✅ Pinpoint exactly where and when sales lifted ✅ Compare impact across formats and locations ✅ Optimise using real retail data—not assumptions Sampling didn’t change. But what you can do with it just did. 🎯 Join the webinar Sense is hosting a live session to unpack the methodology, explore what’s possible, and look ahead at the future of experiential. We’ll be joining the panel to share how SKUtrak helps bring new levels of visibility and accountability to sampling. Register here → https://lnkd.in/e6SZxj5c #FMCGmarketing #RetailAnalytics #ExperientialMarketing #CPGinsights #SamplingCampaigns
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🎉 Festival season is calling – and a few lucky members from the SKUtrak® team from Crisp are ready! We’ll be at GroceryAid’s Barcode Festival on July 3rd, soaking up the music, great food, and all-around good vibes. But Barcode isn’t just a brilliant day out – it’s a celebration of the incredible people powering grocery and CPG. And most importantly, it raises vital funds for GroceryAid 💛 – supporting our industry colleagues when life gets tough. At Crisp, we’re proud to support GroceryAid’s mission. Yes, SKUtrak® delivers demand intelligence to help brands make smarter decisions – but we know real success is about backing the people behind the products. 💪 Not going? You can still support the festival or donate to GroceryAid’s fantastic work. Every bit makes a difference. 🙏 #BarcodeFestival #GroceryAid
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🧠 An evening of strategy, storytelling, and standout insights at the CPG Leadership Insights Dinner at Hawksmoor Guildhall. 🍷 On June 11th, UpClear and the SKUtrak® team from Crisp brought together senior commercial, RGM, and finance leaders from across the CPG sector for an evening of networking and knowledge-sharing. 🗣️ A huge thank you to John Fernando, Senior RGM Manager at Danone, who shared how Danone is advancing its Revenue Growth Management capability — from tools and data harmonisation through to team enablement and commercial impact: ⚙️ From Excel-based reporting to dynamic, automated tools ⚙️ From siloed systems to a single harmonised view ⚙️ From reactive analysis to strategic storytelling that drives decision-making We explored everything from promotional ROI and baseline accuracy to the practical challenges of adoption, upskilling, and embedding predictive analytics into commercial planning. 🤝 Thank you to all our guests for contributing to a commercially focused and highly energised discussion!!! #CPGLeadership #CommercialExcellence #RevenueGrowthManagement #PredictiveAnalytics #DataStrategy #CPG #LeadershipDinner #SKUtrak #UpClear #TradeInvestment #DemandForecasting
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Over 90% forecast accuracy. SKUtrak Promote delivers exceptional promotional forecasting, based on real-world customer performance. Compare that to the industry norm — many suppliers face forecast errors exceeding 25% according to the Institute for Supply Management, 2024. With SKUtrak Promote, you can: 🚀 Gain a true competitive edge 📉Cut waste, protect margins 📈Maximise ROI and drive commercial success Experience next-level predictive planning: https://lnkd.in/eqiaNrbB
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Sampling doesn’t just create impact—it can now prove it. Sense —the brand experience agency behind some of the UK’s most effective sampling campaigns—has partnered with Crisp to bring full sales transparency to product sampling. At the centre of this is SKUtrak, Crisp’s UK retail analytics platform, delivering verified daily EPOS data from leading grocery retailers straight into Sense's measurement framework. 💡 For FMCG brands, that means: - Daily, store-level sales insight - Performance tracking at SKU level - Independent data that connects sampling to real retail performance Sampling can now do what it never could before—prove its impact, in hard sales data. The Grocer has the full story: https://lnkd.in/dTCPJPD8 #SenseMarketing #Crisp #SKUtrak #ProductSampling #RetailAnalytics #EPOSdata #FMCGMarketing #ShopperMarketing #BrandExperience #SalesImpact
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Confident range reviews start with better data insights. 🎥 Watch now: https://lnkd.in/eCJPzjpk Range reviews are a strategic line in the sand — a chance to set the tone for the year ahead. But with retailers under pressure to simplify ranges and reduce waste, suppliers face growing scrutiny over SKU performance. In this practical webinar, Simon Runc — Visual Analyst at Crisp (formerly Sainsbury’s) — and Lewis Falvey — Strategic Account Manager at Crisp (formerly PepsiCo) — share the metrics that matter most. From spotting supply issues early to making a watertight case for range expansion, they show how to use SKUtrak to reduce surprises and drive smarter, data-led decisions. ✅ Prepare with daily and weekly practices that reduce risk ✅ Spot avoidable waste and availability gaps early ✅ Use store-level RoS to justify tailored range swaps and justify expansion ✅ Build a clear commercial case that stands up to scrutiny 🎥 Watch now: https://lnkd.in/eCJPzjpk
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