As the National Hockey League (NHL) season gets underway and the National Basketball Association (NBA) prepares to tip off, SportsPro+ gives you the ultimate edge with our updated commercial guides, giving you the inside track on everything shaping the 2025/26 season; from broadcast deals to brand partnerships and fan innovation. Inside, explore: 📊 Deep dives into team and league sponsorship portfolios 📺 Media rights deals, valuations, and broadcast outlooks 💡 Emerging tech, fan engagement, and digital innovation 💰 Brand partnerships, investments, and new revenue trends Whether you’re tracking league growth or building your own sports business strategy, these exclusive guides deliver the data and analysis you need to stay ahead. NBA Commercial Guide: https://lnkd.in/eN44eEQg NHL Commercial Guide: https://lnkd.in/ejKwNDCs Available exclusively on SportsPro+, The Ultimate Sports Business Knowledge Hub.
SportsPro
Business Content
London, England 48,850 followers
International sports business media and events company. Connecting and inspiring the business world of sport.
About us
Sunday Times Best Place to Work 2023. Connecting and inspiring the business world of sport. SportsPro is the leading media and events company for the business of sports internationally. Our mission is to provide powerful storytelling and insightful commentary that connects, educates and inspires the industry. Sportspro.com and our website platforms generate nearly 6m views annually, with content central to everything we do. Our editorial and multimedia team produces the latest news, in-depth features, special reports, and exclusive interviews, with supporting contributions from a network of carefully curated external partners and prominent industry figures. We bring this insight to life through our industry-leading portfolio of events, creating communities in key markets around the world. Our flagship events, along with our specialist and regional summits, bespoke masterclasses and virtual meetings, connect more than 6,000 industry professionals annually. Our objective is to provide an essential business meeting place, add context to the industry’s evolution, and educate its decision-makers to help them do better business. These platforms are underpinned by our unique audience of senior decision-makers, sector specialists, industry-steering innovators, and ambitious sports professionals; all of whom rely upon SportsPro, through its global reach and ever-expanding network of influence, to serve them with the content and connections that matter.
- Website
-
http://www.sportspro.com
External link for SportsPro
- Industry
- Business Content
- Company size
- 11-50 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2008
- Specialties
- sports, media, news, business, sponsorship, events, bidding, hosting, broadcast, agencies, publishing, ott, and sports technology
Locations
-
Primary
123 Buckingham Palace Road
4th Floor (WeWork)
London, England SW1W 9SH, GB
Employees at SportsPro
Updates
-
🚨 Everything you need to know in #SportsBiz today 👇 1. Donald Trump says FIFA president Gianni Infantino would “very easily” agree to move World Cup matches away from designated host cities should he request it 2. Manchester City Football Club and Puma launch new special edition kit featuring custom NFC chip unlocking exclusive EA Sports FC content 3. CVC Capital Partners in talks with Ares Management about a multibillion-dollar debt deal for Global Sport Group 4. Indian Premier League India’s value drops 11% to US$8.8bn for 2025, according to D&P Advisory report 5. Sky Sports secures highlights and clips rights for Saudi Pro League (SPL) 2025/26 season 6. The Rugby Football League reportedly nearing a deal to sell a stake in Super League to private equity firms 7. Amdavad recommended as the host city for the 2030 Commonwealth Games, with Nigeria being considered for 2034 8. NHRA: Championship Drag Racing delivers most-watched event ever, surpassing 2M viewers for the Texas NHRA FallNationals, outpacing NASCAR Cup Series 9. Grupo Televisa named official Formula 1 Mexican broadcast partner, covering all Grands Prix and the Mexican GP 10. European Broadcasting Union (EBU) acquires exclusive media rights for 2026 Winter Paralympics in Europe (excluding Italy and UK) Keep your finger on the pulse with all the major stories and news announcements by checking out The Wire – our one-stop shop and super-feed of sports business news 👉 https://lnkd.in/dJKSjMv5
-
AI 🤝 Storytelling We caught up with Jonny Whitmore, Data Analysis Manager at Stats Perform, where he shared his thoughts on the transformative role AI plays in the world of fan engagement. Watch the full clip to hear his insights 👇 #SPAI2025 #SportsTech #Innovation #AISports
-
How Unilever’s Arsenal sponsorship is sparking conversations around laundry 🎨 Dirt is Good’s chief brand officer Tati Lindenberg is the first to admit that laundry isn’t everyone’s favourite activity. But through a series of creative activations, the Unilever-owned detergent brand has leveraged its recently renewed partnership with Arsenal to cut through the noise, capture attention and deliver meaningful commercial outcomes. Click below to read the full feature 🔗 https://lnkd.in/eRjJtVzy
-
Who is the Most Marketable Athlete of 2025? 👑 SportsPro's renowned ranking, powered by NorthStar Solutions Group, LLC, launches 22nd October. Don't miss out. 🔥 Register your interest today: https://lnkd.in/epuhyzzN #SP50MM #AthleteMarketability
-
AI 🤝 Motorsports We caught up with Alexander Bodo, Founder & CEO of PACETEQ GmbH, where he shared his thoughts on the transformative role AI plays in the world of motorsports and beyond. Watch the full clip to hear his insights 👇 #SPAI2025 #SportsTech #Innovation #AISports
-
🚨 Everything you need to know in #SportsBiz today 👇 1. FIBA suspends the British Basketball Federation's authority to national license or recognise national men's competitions and field a national team in senior FIBA events until governance issues are resolved 2. AC Milan and Emirates renew their partnership for a further 20 years, with €100M deal including branding on team shirts and the club’s home ground 3. WNBA (Women's National Basketball Association) Finals on ESPN average 1.5M viewers, second only to last year's viewership while the postseason overall averaged 1.2M, the highest ever 4. FC Barcelona and Spotify announce Ed Sheeran’s album logo to feature on Barca’s shirts for the upcoming El Clasico 5. 2026 Commonwealth Games schedule confirmed, with approximately 3,000 athletes to compete for 215 gold medals 6. R360 reportedly wants to launch the season at Barcelona's iconic Camp Nou 7. Trump threatens to take World Cup matches away from Boston amid growing political tensions 8. Real Madrid C.F. and Softtek renew partnership, focusing on enhancing the club's digital infrastructure and real-time personalised fan experiences 9. Spotify and Netflix partner to bring popular Spotify podcasts, including sports, to the Netflix platform 10. Oura ring-maker raises US$900M, valuing the company at US$11B in its Series E funding round Keep your finger on the pulse with all the major stories and news announcements by checking out The Wire – our one-stop shop and super-feed of sports business news 👉 https://lnkd.in/dJKSjMv5
-
In the latest episode of StreamTime Sports, co-hosts Nick Meacham & Chris Stone dive into the battle for live sports between Netflix & Amazon. From reviving iconic events like the Skins Game to securing rights for the Uefa Champions League, streaming giants are making bold moves to drive subscriber growth, increase sponsorships, and transform the sports media landscape. Tune in now 🔗 https://lnkd.in/d-jcR_gA #SportsBiz
How Netflix and Amazon are using live sports to differentiate their platforms
https://www.youtube.com/
-
🚨Everything you need to know in #SportsBiz today 👇 1. Cleveland Mayor and Cleveland Browns owner reach US$100M deal clearing way for Brook Park stadium 2. Pakistan Cricket Board launches its own streaming platform, PCB Live, expanding its media presence 3. Como discusses the “sacrifice” required to ensure Serie A’s survival while pushing plans for an AC Milan game in Perth, Australia 4. Catapult Sports acquires Impect, a German-based soccer analytics firm, in a US$91M deal to boost its tech portfolio 5. Lionel Messi faces a lawsuit from Prime for promoting rival Más Hydration products 6. World Rugby and TF1 extend their partnership for French broadcast rights to the 2027 Rugby World Cup in Australia 7. Mercedes-AMG PETRONAS Formula One Team 1 achieves 99% biofuel coverage during the European leg of the 2025 season in a major sustainability move 8. National Basketball Association (NBA) TV and App expand with 24/7 content offering live games, highlights, podcasts, and original shows for the 2025-26 season 9. UEFA Champions League tender reveals new broadcast rights for 2027/28 season with a focus on standalone fixtures for champions and an enticing global first-pick package 10. TF1 signs on as the official French broadcaster for the 2026 and 2028 Nations Championship Keep your finger on the pulse with all the major stories and news announcements by checking out The Wire – our one-stop shop and super-feed of sports business news 👉 https://lnkd.in/dJKSjMv5
-
⌛ The countdown is officially on... We're thrilled to announce that the 16th edition of SportsPro's renowned 50 Most Marketable Athletes drops on Wednesday, 22nd October!🔥 American gymnast Simone Biles soared to the top of the list last year - but will she hold her crown, or will a new champion rise in 2025? 👑 Powered by NorthStar Solutions Group, LLC's extensive assessment model, this list represents the most comprehensive analysis of athlete marketability across the industry. 👉 Be the first to hear when the list goes live: https://lnkd.in/epuhyzzN #SP50MM #AthleteMarketability
-