Superdry

We’ve been using #SecondHandSeptember as an opportunity to celebrate our ongoing partnership with Oxfam, alongside our colleagues and customers, while also recognising how far we’ve come on Superdry’s sustainability journey. 🌍 Over the past month, we shared how we’re driving positive change across our products, our supply chain, and our everyday choices: Week 1 – Our Sustainability Strategy: From our in-store Oxfam 'Give Back' Boxes (giving pre-loved clothes a new life), to partnerships that amplify impact, we highlighted our three-pillar strategy: low-impact materials, moving towards net zero, and communicating with integrity. Week 2 – Our Supply Chain: We spotlighted our global factories and Respect & Dignity programmes. By collaborating with local NGOs, we aim to go beyond compliance, empowering workers and embedding sustainability into our DNA. Week 3 – Loved For Longer: Small actions matter. We shared repair & care tips, ways to extend garment life, and ideas around emotional durability and heirloom pieces. Week 4 – What’s Next: We looked ahead to new initiatives and innovations as we continue our ambition to be the No. 1 Sustainable Style Brand and progress towards net zero by 2040. We rounded off the month with a clothing swap event at HQ (with the remaining items donated to Oxfam) and an interactive colour analysis session - simple, practical ways to love what we own and keep our garments in use for longer. Huge thanks to our colleagues, customers, suppliers and partners for being part of our journey, and shout out to our incredible Sustainability Team for leading the charge here at Superdry. ♻️ #Sustainability #CircularFashion #BetterChoicesBetterFuture #Superdry #SecondHandSeptember #Oxfam

Today, we’re proud to return to Nottingham with the launch of our brand-new Superdry & Co store. This is more than a store opening; it’s a landmark moment for Superdry. It’s our first new store this year, and it embodies the premium look and feel that will define the next chapter of our brand. Located on the corner of Low Pavement and Lister Gate, the store is lighter, brighter, and more contemporary - the perfect environment to showcase our AW25 collection of preppy, timeless pieces. It also includes a vintage section as part of our commitment to sustainable fashion, something we’re proud to continue rolling out across our estate. Projects like this touch every part of our business, and we’d like to thank everyone who contributed to making it possible. A special mention goes to Tom Wilson and the Superdry Store Development/VM Team for creating such an incredible space and reinterpreting what a Superdry store can be. We also want to wish the very best of luck to Rosie Taylor (Head of Retail, UK & Ireland), Daniel Gilbert (Area Manager) and Rochelle Smart (Store Manager), who will be leading the store team and ensuring customers experience Superdry with a fresh perspective. We know they’ll do a fantastic job of trading this new format and showing what our brand stands for today. We look forward to welcoming shoppers back to Nottingham and inviting them to experience our new Superdry & Co format — a chance to rediscover the best of our brand. #Superdry #Superdry&Co #Reinvention

Yesterday afternoon, our HQ teams came together at Dunkertons Park for a Business Update and End of Summer Social. It was great to see so many of our colleagues in person – the rain and road closures didn’t stop us from connecting, sharing updates, and spending time together. 🙌 Alongside some great food, drinks, and music, we took the opportunity to reflect on how far we've come, and where we’re going next. Our CEO, Julian Dunkerton, shared his vision for the brand, Nic Shaw, Finance Director, took us through the current trading performance, and Shaun Packe, COO, introduced our FY26 strategy. Tom Hutt, Global Brand Creative Director, also revealed the new Superdry&Co and SD&Co brandmarks, and gave a first look at the stunning creative direction for AW25. These moments are incredibly important to us at Superdry – they allow us to come together as one team, recognise everyone’s hard work and commitment, and focus on the future. A big 'thank you' to everyone who joined us. We’re looking forward to carrying this momentum into the peak trading season. #Superdry #Engagement #Peak #Retail #Fashion

Who's ready for Autumn? 🍂 Longer nights, crisp mornings, and that first breath of cooler air — autumn’s calling. Our new transitional jackets are made for those in-between moments, keeping style sharp and comfort effortless. Wherever the season takes you, this is the layer you’ll reach for again and again. Explore the collection online at www.superdry.com and in-store now, and make autumn your season. #Superdry #AutumnWinter #AW25 #Jackets #Fashion #Retail #Transitional

We’re proud to announce the opening of our newest vintage concession in Glasgow, the 7th space launched through our growing partnership with Tribe Vintage. Together, we’re championing accessible vintage fashion, bringing unique, sustainable style to more people than ever before. A huge thank you to our incredible teams across both Superdry and Tribe Vintage for making this happen - the passion, creativity, and collaboration behind these openings are what make them so special. With more launches on the horizon, we’re excited to keep building experiences that celebrate individuality, sustainability, and community. #Superdry #FutureCraftCulture #Sustainability

Superdry HQ – 2025 Rounders Tournament ⚾️ We love any opportunity to bring our teams together, and yesterday’s rounders tournament was the perfect example. The clouds didn’t hold us back - departments went head-to-head with some healthy competition, and the team spirit was second to none. A few alcoholic (& non-alcoholic) refreshments may have helped, or perhaps hindered those batting skills, but most importantly, everyone left feeling energised and connected. At Superdry, we know moments like these matter: building culture, strengthening connections, and having fun along the way. #Superdry

August New Arrivals - Lookbook Our August New Arrivals Lookbook has just dropped — a studio-led edit that transitions the season from the last breath of summer into the first signs of winter. Featuring our gorgeous new Superdry & Co brand mark, please take a few minutes to check it out - your AW25 wardrobe inspo starts here! Look out for our new collections online and in-store. #Superdry #Fashion #Retail

Superdry founder and CEO Julian Dunkerton discusses slashing retail prices, tapping into the "preppy trend" and combatting US tariffs as the business returns to wholesale with new line SD Co. By Superdry. Find out all the details in Drapers' exclusive interview below. #Superdry #fashionnews #tariffs #wholesale #fashion

Cult By Superdry X BoardMasters Festival We’re thrilled to announce that Cult By Superdry is now an official partner of the 2025 Boardmasters Festival, the UK’s flagship celebration of surf, skate & music, taking over Newquay from 6–10 August. 🌊🛹🎵 Follow our social media channels in the run‑up and throughout the festival for exclusive behind‑the‑scenes content, takeovers and daily highlights. Tap into summer culture with us – and don’t forget to hit follow, like, share or comment to spread the word! #CultBySuperdry #CultXBoardmasters #Boardmasters2025 #Superdry

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