Women in Tech SEO

📧 11 updates for YOU in this week’s #WTSNewsletter! Here’s a sneak peek: 🥨 WTSFest Philadelphia was wonderful! We’re still feeling the energy, the talks, the connections! 💗 Super early bird tickets for 2026 are now live 👀 📚 WTSKnowledge with Eleni Tarantou: Next-level Sitemap Strategies for Large-Scale sites (a must-read!) 🧠 Site Intelligence by Semrush - win the AI search era with scalable crawling, flexible monitoring & the industry’s largest SEO database 📝 Brilliant new resources by brilliant WTSers: Despina Gavoyannis, Gabi Troxler, Jefflin Persis, Jes Scholz, Valentina Izzo 👩💻 Meet Maggie Swift in our latest #WTSInterview - 10+ years in SEO, $3M+ in click value, and advice for beginners on learning by doing 🎙️ Our very own Erin Simmons (they/them) joins Joe Walsh on Prerender.io® new Get Discovered podcast - on AI, SEO & the power of real human connection 🎟️ WTSFest conference countdowns 42 days until Melbourne (18 tix left) 112 days until London (speakers now live!) 204 days until Portland (30 early bird tix left) 351 days until Philly (7 super early bird tix left) 📍Join us at brightonSEO next week - Meet & Greet, friendly faces, & community connection (details inside!) 🪩 Find our mini stand - your cosy WTS meeting spot upstairs near the west bar! 💡 Profound’s new guide to building data-driven personas that actually work 💬 Upcoming AMA with Claire Carlile 🍂 - All Things Local SEO Oct 29 at 4PM BST | 11AM EST | 8AM PST in #seo-local A HUGE thank you to our sponsors Semrush, Prerender.io® & Profound for supporting this week's edition! Full newsletter here: https://lnkd.in/ezXxzw63

We’re back with another Slack AMA (ask me anything) featuring brilliant WTSer, Claire Carlile 🍂, on All Things Local SEO! ➡️ Here’s how it works - Join us on WTS Slack’s #seo-local channel on the 29th of October - Post your questions anytime before or during the AMA - Claire will reply in-thread from 4-5pm BST with thoughtful and practical answers ➡️ Our Topic: All Things Local SEO From suspended Google Business Profiles to tricky reinstatements, fake reviews, and disappearing data - local SEO has been a ride lately 😅 Whether you’re troubleshooting a stubborn GBP, wondering why rankings dropped for one city but not another, or just want to stay on top of the latest platform quirks, this AMA is for you. ➡️ Our AMA Host We’re thrilled to have Claire Carlile, Local Visibility Expert at Whitespark, joining us for this AMA. Claire has over 20 years of experience in digital marketing, is a Platinum Google Business Profile Product Expert, and a leading voice in the Local Search Ranking Factors survey. She’s passionate about helping businesses and agencies sharpen their Local SEO skills and processes. ➡️ This AMA is for you if: - You’re dealing with GBP reinstatement headaches 😩 - You’re seeing weird data in reports or rankings and want to know why - You’re curious how to handle fake reviews or platform errors - You’re trying to improve local visibility across multiple locations - You just want to learn from one of the most knowledgeable (and friendly!) people in local SEO Come join us! Local SEO doesn’t have to be complicated, especially when you’re learning with Claire 💗

Next-Level Sitemaps: Advanced Strategies and Creative Uses for SEO 🌟 This week's WTS Knowledge, the wonderful Eleni Tarantou breaks down everything you didn’t know you needed about XML sitemaps. She discusses everything from how to keep them fresh and efficient, to creative ways they can strengthen canonical signals, uncover orphan pages, and even help with competitor analysis 👀 If you’ve ever managed (or dreamed of managing!) large scale sites with millions of pages, this is a must read! A huge thank you to our WTS Knowledge sponsor Profound for helping us continue to make learning accessible to our community 💗 🔗 Read Eleni’s full article here: https://lnkd.in/eCm3wsRu

Thank you brightonSEO! 💗

Profound x Akamai Technologies: Expanding AI Observability to the Edge 🌐 Our WTS Partner Profound has launched an Akamai integration for Agent Analytics, extending AI observability to one of the world’s largest content delivery networks! Traditional analytics often miss AI traffic because bots don’t execute JavaScript or cookies. Profound’s Agent Analytics solves this by analysing server-side requests at the network edge, revealing how AI crawlers and bots actually engage with your content. With the new Akamai integration, teams can now access real-time, verifiable insights into AI agent behaviour across enterprise-scale sites: securely and without intrusive tracking. This launch marks another step in Profound’s mission to give marketers and developers actionable intelligence into AI crawler activity wherever their content lives💡 Learn more here: https://lnkd.in/e_eRr8eX

El martes pasado asistí a una de mis primeras conferencias, #WTSFest Philadelphia, donde grandes mujeres de SEO compartieron sus conocimientos. Aprendí muchísimo! Escuchar sus estrategias te da perspectiva, inspira y reafirma que vas por buen camino. Fue increíble estar en la misma sala con otras mujeres del rubro: algunas que trabajan en agencias, dueñas de agencias, y otras que, como yo, son freelance. Agradezco a Women in Tech SEO y a los sponsors por la oportunidad que me dieron con la beca y por crear este espacio donde mujeres apasionadas por lo mismo pudimos aprender. Estuvo perfecto! __ Last Tuesday I attended one of my first conferences, #WTSFest Philadelphia, where amazing women in SEO shared their expertise. I learned so much! Hearing their strategies gives you perspective, inspires you, and reminds you that you’re on the right track. It was incredible to be in the same room with women in the field, some working at agencies, agency owners and others, like me, on the freelance path. Huge thanks to Women in Tech SEO and the sponsors for the scholarship and for creating a space where like-minded women could learn. It was perfect! PD: Food was also delicious 🫶

An event like this was simply unimaginable 25 years ago and deserves celebration: a world class technical SEO conference with top notch, innovative industry experts speaking to a welcoming, diverse and non-judgemental community. Look at the speaker lineup: you don’t see any of those predictable faces you see at every industry standard conference. Fresh voices, fresh insights, and fresh opportunities for the next wave of technical experts. And every speaker is committed to giving a life changing hand-up in a supportive, friendly environment. Areej AbuAli and Erin Simmons (they/them) have built the massively successfully Women in Tech SEO community that successfully fills a much needed gap with events like #WTSFest, mentoring, and content, and I was proud and delighted to be selected to speak in Philadelphia.