Tesco Media and Insight Platform

🏆 Tesco Media: Media Brand of the Year! 🏆 We’re absolutely thrilled that we’ve been named Media Brand of the Year — a recognition that means the world to us. This was an extraordinary team effort across Tesco Media as we celebrated at the #mediaweekawards last night:   🎉 Media brand of the year: gold 🍾Large collaboration over £750k Vauxhall gold 🙌Best use of Retail media: Vauxhall gold ✨Best use of Retail media: Heineken silver 👏Best use of Retail media: Kit kat bronze 🫶Best use of content over £750k Vauxhall bronze 🎊Best use of data: Unilever Smart Stock gold   These awards are testament to the brilliant, passionate, and dedicated team behind Tesco Media. Every campaign and every idea is all driven by a group of people who care deeply about what we do and how we show up for our clients.   To our clients: thank you for trusting us, challenging us, and collaborating with us. Your partnership is what makes this work meaningful as we continue to evolve from a retailer with data to a media owner with soul, scale and storytelling power. WPP OPENMIND (part of WPP Media) Nestlé Vauxhall Motors Ltd Starcom The HEINEKEN Company Unilever   Here’s to bold ideas, brave storytelling, and the people who make it all happen. 🥂   http://bit.ly/3KZjcOu   #MediaBrandOfTheYear #TeamWin #ClientPartnernship #MarketingExcellence

This time last week we gathered 350 clients, partners and agencies to celebrate our journey from a retailer with data to a media partner with soul, scale, and storytelling power.   This journey is only made possible by the continuous collaboration and partnership with our wonderful clients - thank you.   🎥 Video, reimagined Tesco Media is redefining the role of video turning brand awareness into measurable outcomes, giving brands access to highly engaged audiences in a brand-safe, immersive environment—right at the moment of decision. 📊 Shopper insights that inspire Independent research shows that 2 in 3 Tesco shoppers are open to discovering new brands while they shop. That rises to 80% for households with children—for them, the weekly shop is a moment of inspiration. 🍿 Relevance beyond the aisles 70% of recent streaming subscribers expect to see brands like Disney+ in the snack aisle. Because that’s not just a snack—it’s a movie night waiting to happen. 💡Creative Studio launch A brand-new digital tool designed to simplify and speed up creative production. Powered by GenAI, it automatically generates compliant ads in all the formats brands need, across both onsite and offsite   Retail media is changing. Tesco Media is leading the way.   #RetailMedia #TescoMedia #MarketingInnovation #Omnichannel #ShopperInsights #BrandBuilding

🚀 Tesco Media is your ultimate media partner. We're evolving from a retailer with data to a media partner with soul, scale, and storytelling power. At our Upfront, we unveiled a suite of new products, research, and evidence designed to help brands unlock the full potential of retail media. We're powering deeper customer connections through a full-funnel, omnichannel ecosystem—building brands right at the point of purchase. Here are just a few highlights: 🎥 Video, reimagined Tesco Media is redefining the role of video turning brand awareness into measurable outcomes, giving brands access to highly engaged audiences in a brand-safe, immersive environment—right at the moment of decision. 📊 Shopper insights that inspire Independent research shows that 2 in 3 Tesco shoppers are open to discovering new brands while they shop. That rises to 80% for households with children—for them, the weekly shop is a moment of inspiration. 🍿 Relevance beyond the aisles 70% of recent streaming subscribers expect to see brands like Disney+ in the snack aisle. Because that’s not just a snack—it’s a movie night waiting to happen. ⚙️ Sphere: Self-serve, supercharged Our upgraded self-serve platform, Sphere, blends simplicity with intelligence—helping campaigns go further, faster, and deliver greater impact. 💡Creative Studio launch: a brand-new digital tool designed to simplify and speed up creative production. Powered by GenAI, it automatically generates compliant ads in all the formats brands need, across both onsite and offsite Retail media is changing. Tesco Media is leading the way. #RetailMedia #TescoMedia #MarketingInnovation #Omnichannel #ShopperInsights #BrandBuilding

🚀 Proud Partner Moment Alert! 🚀 We’re thrilled to share that WPP is the first Media Agency Group to become a Certified Partner in Tesco Media's Certification programme! 🎉 👉 Find out how you can get certified here: http://bit.ly/46BYbkd #RetailMedia #TescoMedia #WPP #MarketingInnovation #DataDriven #MediaExcellence

🌸 A first for the household category – and a fragrant step forward for retail media. We’re thrilled to have partnered with Procter & Gamble to bring the Lenor Scent Bar Experience to life in Tesco stores. 🛒🌺 This immersive activation invites customers to discover their perfect scent match from the Lenor Unstoppables range – engaging with scent in a way that’s never been done before in-store in this category. 👃💫 It’s a bold, sensory-led campaign that showcases the power of non-stop freshness and the potential of in-store experiences to drive deeper brand engagement. This campaign is a brilliant example of how creativity and innovation can transform the aisle into a destination. ✨ Huge thanks to the teams at P&G, N2O, Tesco and Tesco Media for making this happen 🙌 #RetailMedia #TescoMedia #LenorUnstoppables #InStoreExperience #FutureOfRetailMedia

We’ve gone big with Unilever to spotlight two standout deodorant innovations; Sure Whole Body and Lynx Fine Fragrance Cherry Spritz – featuring a retail media-first atomiser that lets customers experience the scent in real time. 🚀 From bold creative to precision targeting, this campaign shows how retail media can drive impact and delight shoppers. Sure Whole Body has already delivered +56% incrementality to the Tesco deodorant category – and we’re just getting started! 🎉 👏 Big thanks to Unilever and JCDecaux UK for helping us bring this to life. 👉 Want to power up your next campaign? Get in touch with the Tesco Media team today. #TescoMedia #RetailMedia #OOH #Innovation #MediaWithImpact

Time to celebrate! We're delighted to be shortlisted for not one but eight awards for Campaign UK's Media Week Awards 🎉 Which include… 🎊 Media Brand of the Year 🎊 Best Use of Data for Audience Buying: “Unilever freshens up its audience strategy with Tesco Media’s smart stock” with Unilever 🎊 Best Use of Retail Media: “KitKat blocks: sharing new break moments” with WPP, OpenMind and Nestlé  🎊 Best Use of Retail Media: “The ultimate data 'throuple'” with ITV and The HEINEKEN Company 🎊Best Use of Retail Media: “Vauxhall: charging Britain” with Starcom and Vauxhall Motors Ltd  🎊Large Collaboration: Over £750K: “Tesco and OpenMind drive evening indulgence for KitKat” by Tesco Media and WPP, OpenMind for Nestlé   🎊 Large Collaboration: Over £750K: “Vauxhall: electric streets” by Starcom, The Independent and Vauxhall Motors Ltd  🎊Best Use of Content over £750k: “Vauxhall: charging Britain” with Starcom, The Independent and Vauxhall Motors Ltd    This truly reflects the exceptional efforts of every Tesco Media colleague who delivered transformative work for our clients and partners. Congratulations to the entire team! 🙌 View the full shortlist: https://lnkd.in/eczpYFwy #MediaWeekAwards #RetailMedia

Big news brewing! 🍻   We’ve just launched a bold new partnership with Birra Moretti. This ongoing multi-channel collaboration is all about bringing people together over food and flavour. From bespoke Italian recipes and beer pairings to immersive video content and a dedicated Italian Hub, we’re helping customers plan, shop and cook with ease all with Birra Moretti.   This isn’t just a campaign, it’s a long-term brand-building play which drives awareness, equity and sales through savouring authentic food moments together.   A partnership brewed for longevity that drives value, visibility and unforgettable food moments! 🍝   #BirraMoretti #Partnership #BrandBuilding #FoodMoments #RetailMedia Cedar Communications Tesco

☀️This summer, take the opportunity to sharpen your retail media skills with the 𝗧𝗲𝘀𝗰𝗼 𝗠𝗲𝗱𝗶𝗮 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻, your gateway to understanding one of the fastest-growing areas in marketing. 🎓 Whether you're a seasoned marketer or new to the space, this free certification will help you: 📈 Understand what’s driving retail media’s stratospheric rise and why it’s a brand marketing essential. 🛒 Explore the dynamics of the UK grocery market and uncover how actionable insights from Clubcard fuel everything we do.  📊 Learn how Tesco Media can help brands leverage the scale, reach, and precision of Tesco across the full marketing funnel and close the marketing loop. Think of it as your crash course in future-proofing your media strategy, and there’s no better time than summer to level up! 🌟 👉 Get certified now > https://lnkd.in/eFf5Pvvj #TescoRetailMediaCertified #RetailMedia #GroceryRetail #FMCG #BrandMarketing #ShopperMarketing  

As shopping habits evolve, Scan As You Shop has become a go-to journey for millions of Tesco customers — now available in over 700 stores and used by over 3 million active customers. 🛍️ In fact, in 24/25, £1 in every £5 spent in our large stores came through SAYS. That’s not just scale — that’s intent at your fingertips. ✨ With Tesco Media, you can now reach these high-value shoppers via two impactful media formats: - Start of Shop Splash Ads: Reach customers the moment they begin their shop. These immersive ads appear as the SAYS device is unlocked — offering standout visibility before the basket even starts filling. - Basket Banners: Keep your message present during the shop with dynamic, minute-refreshing banners. With frequency capping, audience targeting, and basket triggers, these banners balance scale with precision. Ready to power up your media plan? 🚀 Reach out to our team now! #TescoMedia #RetailMedia #ScanAsYouShop #CustomerJourney #ConnectedCommerce