The Goat Agency

Let’s be honest… no one’s doing it like Alex Cooper. 🎙️ She turned a raunchy podcast into a $124M business, built the Unwell Network, launched her own hydration brand, and now she's launched a Gen Z focused creative agency powered by Google Pixel?! We unpack the rise of Call Her Daddy and how Alex turned chaos into cultural capital! Get ready for: 💡 How Call Her Daddy reshaped female‑led podcasting 💥 The rise of the Unwell Network and its Gen Z focus 🎧 Her biggest brand partnerships with SKIMS, Jimmy Choo & BetterHelp 🏆 What Alex Cooper’s integrity and business strategy can teach creators today ⚽ How she’s investing in women’s sports and expanding her Unwell empire Matthew Wyatt, Piet Dayney, Emily Belle, Molly Griffin #AlexCooper #CallHerDaddy #PodcastMarketing #MarketingInsight

ONE DAY TO GO 🤭🇺🇸 That's right folks, tomorrow is the day of our Raised On Social Live: Desperately Seeking Substance event! We will be diving into how brands can bring storytelling and meaning back to creator marketing and covering: 🎧 Vibes: The 2025 vibe shift and what it means for 2026 🤝 Creators: What makes a credible creator and how to build the right partnerships 🎬 Content: From long-form to episodic 🧠 Media: How AI will shape creator marketing in the years ahead With speakers from Discover, Dell Technologies, YouTube, Keurig Dr Pepper Inc., WPP Media, WhistlePig Whiskey, and more, it’s set to be an unmissable day of insights, ideas, and inspiration. We can’t wait to have these seats filled, see you very soon! 🐐 #RaisedOnSocial #CreatorMarketing #InfluencerMarketing #SocialMediaMarketing #MarketingEvent #NewYork

Day 1 of IAB UK Media Upfronts 2025 🍿 What a day. From messaging innovations to music, audio, and gaming, yesterday gave us a front-row seat (literally) to where digital advertising is heading next. 💬 Meta showed how WhatsApp Business Messaging is redefining brand-customer connections, reminding us why being where your audience is matters more than ever. 🎧 Bauer Media Group spotlighted the power of radio and how it’s expanding into new spaces through podcasts, talent, and creative partnerships. 🎮 Activision Blizzard proved that gaming is no longer an afterthought; it’s one of the most impactful, engaged environments for brands today. 🎵 And with Spotify and Vevo, we saw how fandoms and culture can fuel real performance and measurable brand impact. We can’t wait to see what day 2 brings! Molly Griffin Emily Belle Hannah Ryan Jessica Morris Nadia Al Hallak Molly Collins #IABUpfronts #DigitalAdvertising #MediaUpfronts #SocialMediaMarketing #InfluencerMarketing

This Week On Social: 🎙️ Alex Cooper Launches Unwell Creative Agency to Target Gen Z Ad Dollars 🏆 Instagram Launches ‘Rings’ Awards to Spotlight True Creativity 📩 Snap Inc. Says Sponsored Snaps Are Paying Off - But Can They Last? 👖 Gap Inc. Brings Micro-Influencers Back With Creator Affiliate Program 🛍️ Gen Z Social Commerce: New Trends Shaping the Digital Marketplace in 2025 #SocialMediaNews #Gap #InstagramUpdate #AlexCooper #UnwellNetwork #MarketingNews

Things we're reading instead of doomscrolling... 🎃 “I Hate Gay Halloween” trend: why niche, inside-joke costumes are the new social currency 🏈 Women aren’t just watching football… they’re rewriting the NFL playbook 📚 Gen Z are swapping brain-rot for Substacks, YouTube deep dives & even fiction paperbacks 📺 Do we actually… miss cable? And is curation the real luxury in the algorithm era? From niche memes to NFL fashion moments, trend-less summers to the comfort of channel-surfing, these are the cultural shifts and internet obsessions shaping how we consume, create, and connect right now. The only question is: which tab are you reading first? ✍️ Joanna Hughston, Piet Dayney, Liv Molho #Substack #SocialMediaTrends #InfluencerMarketing #PopCulture #MarketingNews

Ever wondered what it’s really like inside a top influencer agency during the busiest time of year? 👀 In today's vlog, we're: 🥳 Celebrating campaign wins and looking ahead to 2026 👻 Testing new Snapchat and Pinterest strategies 🍵 BTS of our event for Eucerin From planning 2026 campaigns to getting creative with our clients, Q4 is looking busyyyy! Sophie Hardie Cam McIntyre Will Marsh Tilly Woodford Jamie Linford Josh Cole Aimée Roe Samantha Vickers Niamh Kelly Edward Williams #InfluencerMarketing #BrandActivation #SocialMediaStrategy #ContentMarketing #InfluenceEverywhere

Influencers aren't just culture drivers; they're one of the most effective media channels brands have today. That’s the verdict from the IPA (Institute of Practitioners in Advertising)’s first-of-its-kind Influencer Effectiveness Research, which analysed £133m of creator spend across 28 markets, 36 categories, and 144 brands. To unpack the results, we sat down with Dominic Charles, Managing Director of Audience Intelligence & Marketing Science at WPP Media, and one of the key figures behind the research, for our next Overherd on Social podcast episode. In this episode, we explore: 🧠 Why this study is a breakthrough for the industry 📈 How influencers stack up against TV and paid social in both short and long-term ROI 🤝 Why brand–creator alignment is the real driver of effectiveness Subscribe now via the link in the comments so you don’t miss this conversation when it drops! 🔗 #IPA #MarketingResearch #InfluencerMarketing #CreatorEconomy