The Iceberg

The latest edition of The Iceberg's irregular compendium of essential knowledge & know-how for leaders & strategists working in the Business & Professional Events sector (and anyone else with an interest in how meetings generate positive societal & economic impact) has just been published. If edition #123 of Business Events World hasn't already arrived in your in-box, you can view it here: James Latham Genevieve Leclerc, CMP, CICE Amy Calvert Aoife Delaney, CIS, CITP Kai Hattendorf *Atti Soenarso* Roger Kellerman James Lancaster David Adler Carina Bauer Amelia Roziman ABS CIS Adrian Segar Jen Tobitt Andrea Doyle Miguel Neves Kit Lykketoft Kit Watts Remi Deve Vicky Koffa Michelle Mason, FASAE, CAE Ioannis Pallas Melissa Riley Jane Cunningham Mike Duignan, Ph.D. Guy Bigwood, FISEP https://lnkd.in/eN4ied2a

EIC Global Awards Celebration about to kick off! Patrick Delaney Amy Calvert IMEX

INTENTIONALITY REDEFINES SUCCESS Martin Sirk, Curator of The Iceberg, presents the significance of an industry so often myopically focused on delivery as to not realise the bigger picture - of its ability to effect purposeful socio-economic transformation - in his latest #BusinessEventsWorld compilation featuring the world’s leading educators, publishers, practitioners, and commentators. Special highlights for me; Destination Canada Business Events | Événements d'affaires de Destination Canada’s Virginie De Visscher, along with Meet4Impact’s Genevieve Leclerc, CMP, CICE and Gary Grimmer of GainingEdge share Canada’s Legacy & Impact Study half-term findings from IMEX, Göteborg & Co score a diversity winner in extra time, and Fáilte Ireland’s Sally-Ann O'Brien shares a case study for the ages - one that will become industry folklore - as WONCA changes global rural health equity forever in A Tale of 3 Meetings … while leaving Limerick as the Intellectual Capital of rural general practice worldwide. AND: Some VERY spicy news & commentaries from Andrea Doyle David Adler James Lancaster & Kai Hattendorf 🤦♂️ Change Agents? I think so. 😘 Amelia Roziman ABS CIS Paul Colston Julius Solaris Michelle Russell Amy Calvert Patrick Delaney Padraic Gilligan BestCities Global Alliance Copenhagen Legacy Lab IBTM Events Anna Look Sam Johnston Dr Senthil Gopinath Amy Hissrich Ioannis Pallas AC Forum Ben Hainsworth Alessandro Jacques Cortese Matt Pearce Lyn Lewis-Smith OAM GAICD Bettina Reventlow-Mourier Guy Bigwood, FISEP Jane Cunningham Prof Greg Clark CBE FAcSS Sissi Lignou https://lnkd.in/enqDcfNE

The latest edition of Business Events World has just dropped: https://lnkd.in/gm6EZaMx Everything for events industry strategists! Analysis, perspectives, evaluation, evidence, data sources, critiques, calls to action & strategy-relevant news!!!

FRACTURED GLOBALISATION USHERS GOLDEN ERA FOR BUSINESS EVENTS Martin Sirk, the new curator of The Iceberg, unveils his first edition of #BusinessEventsWorld with a spectacular array of contributions from sector leaders articulating why the redistribution of intellectual and financial capital flows is demanding new connections, markets, and supply chains using Business Events. "Hundreds of new places are to become world class in what they`re good at", says Prof Greg Clark CBE FAcSS from the IMEX #PolicyForum. This is going to result in a re-drawing of the global map for talent & trade with Business & Professional events delivering the connective tissue that will enable destinations, organisations, and knowledge workers to realise their potential. Thank you to him, and also to the many video interventions and OpEd`s from the following - much appreciated. Prof Greg Clark CBE FAcSS Peter Payet Karina Lance Florence Chua Sherrif Karamat Sven Bossu Michael Shoory Gary Grimmer Patrick Bontinck Padraic Gilligan Idoia Rodes T. Thierry van Eyll David Blansfield Jason Young Andrea Doyle Lisa Hopkins Göteborg & Co Destination Canada Copenhagen Convention Bureau Virginie De Visscher Genevieve Leclerc, CMP, CICE Rick Taylor - The Business Tourism Company Consultancy Edward KOH Kai Hattendorf Matthias Schultze Hugh Jones UFI, The Global Association of the Exhibition Industry ICCA PCMA Northstar Meetings Group City Destinations Alliance | CityDNA Destinations International Skift Meetings Global Destination Sustainability Movement (GDS-Movement) David Adler Bravo Martin Sirk - a superb first edition! https://lnkd.in/ewuAn_R4

📢 The Legacy Case Study for the IPCC Cities and Climate Change Science Conference, hosted in Edmonton, is now complete! This international event left a lasting mark—not only on global urban climate science, but right here at home. Key legacy outcomes for Edmonton and Edmontonians include: 🌆 Positioning Edmonton as a global climate leader – Hosting this historic conference elevated Edmonton's role in international climate conversations, reinforcing the city’s credibility and influence on the world stage. 🏙️ Inspiring the City of Edmonton’s Energy Transition Strategy – Insights from the conference helped shape local climate policy, accelerating Edmonton’s path toward a low-carbon future. 🤝 Strengthening local partnerships between science, government, and community – The event catalyzed stronger collaboration that continues to drive innovation and resilience planning across sectors. These outcomes continue to support a more sustainable, connected, and climate-ready Edmonton. 🙏 A big thank you to Destination Canada for featuring this work as part of the Legacy Project Program—helping to highlight the lasting impact of business events across the country. And, to James Latham at The Iceberg for helping to tell our compelling story. 🌍 Full story + video: https://lnkd.in/g5iETCgN #Edmonton #ClimateLeadership #EventLegacy #SustainableCities #BusinessEvents #IPCC #UrbanClimateAction #YEG #DestinationCanada Joel Walton Virginie De Visscher

🚀 At #IMEX25 this week, we shared insights that are reshaping how the global business events community thinks about legacy. Destination Canada's Virginie De Visscher, together with The Iceberg, #MEET4IMPACT and GainingEdge revealed Year 2 findings of the Legacy & Impact Study—a groundbreaking initiative spotlighting the beyond-tourism benefits of business events. The latest report dives into 12 international events, uncovering what it really takes to design meetings that leave a lasting imprint. 🔍 Key findings reveal: • The essential legacy drivers you need to plan with purpose • The power of incorporating key factors to amplify event impact • The profound human and social legacy of events far beyond the program • The consequences of failing to undertake intentional legacy planning 📘 Explore the Year 2 Insights Report and dive into a powerful case study on the CitiesIPCC Cities and Climate Change Science Conference, held in Edmonton in 2018—a blueprint for how one meeting can move global conversations forward. 👉 https://lnkd.in/g7ZRET3k Together, we can strategically design events that create waves of positive change that endure for years to come. #BusinessEventsCanada #IMEX25 #EventProfs