The Marketing Society

UAE | The Marketing Society Conference: Changemakers Challenge Every year at our Changemakers Conference, we celebrate the ideas that challenge us, but this session is about something even more powerful, the people behind those ideas. Made by Members is a celebration of The Marketing Society community, created for Members, with Members, by Members. In these short but powerful five-minute sessions, three inspirational voices from our network will share deeply personal stories of what “challenge” means to them, honest, human, and thought-provoking moments that remind us that the strength of our Society lies not just in the big ideas from the stage, but in the lived experiences of the changemakers amongst us. This session will feature: ▪️ Rowena P., Marketing Manager, Horizontal Digital: breaking the stigma after 15 years of hiding her stammer as a covert stammerer. ▪️ Mike Davis, Regional Director and GM, Wasserman MEA: on how sport and entertainment can drive inclusion and lasting behavioural change. ▪️ Zayne Merzi Sodawaterwala: sharing an authentic story that embodies lasting positive change itself. And joining us virtually, the legendary Rory Sutherland, Alchemist and Behavioural Science Impresario, whose wit and insight have reshaped how marketers think about creativity, decision-making, and human behaviour. 📅 Date: Thursday, 6 November  📍 Venue: Museum of the Future, Dubai  ⏲️ Time: 8:00am – 4:00pm Join us as we celebrate our members, the heartbeat of The Marketing Society and the stories that remind us why we do what we do. Secure your place now: https://lnkd.in/ensNP4Xi Partners: TikTok | MCN | Middle East Communications Network | Cvent | Dubai Department of Economy and Tourism #TheMarketingSociety #UAEConference2025 #UAEC25 #Leadership #Marketing #UAEEvents Emely Guzmán Acevedo Alasdair Hall-Jones Navya Rajiv Kazi Afnan Sophie Devonshire⚡️ Mohammed Ismaeel Hameedaldin Amina Taher Aly Tawfik, MBA Faheem Ahamed Cherry Gore Craig Borthwick Ula B. Hanan Eissa Ebru Tuygun Annie Arsane Mattar Charles Awad Kate Midttun Emma Cantwell Marwa Kaabour ☀️Anja Petrovski Neda Shelton

LONDON | We're often asked what is the must attend event of the year and alongside our Global Conference there has to be one answer: The Annual Dinner.   This isn't networking – it's being in the room where the industry's most influential leaders candidly share what's really working, what's failing, and what's coming next. It's where partnerships are born, careers are launched, and the marketing agenda gets set.   It’s also "a real showstopper of an evening" and a very good night out! Black tie glamour meets industry celebration as we gather the best minds in marketing for an unforgettable night of recognition, connections, and entertainment. 📅 25 November | 6:30pm-11:30pm | Central London  🍾 Three-course dining, flowing wine & sparkling entertainment  🏆 Live voting for 2025 Brand of the Year and Fellows announcements Be part of the tradition that's become the marketing world's must-attend event Book your table here: https://lnkd.in/eZWs9_xB #TheMarketingSociety #AD25TMS Sophie Devonshire⚡️ Rachel Letham Linda Seymour

SINGAPORE | The Marketing Society Changemakers Conference: Challenge How do you transform without losing your soul? At our Singapore Changemakers Conference, we’ll explore this question with Tom Child, House of Brands Director at JLR (Jaguar Land Rover), in a fireside chat titled “Reimagine: The Power of Brand in Driving Transformation.” Moderated by Rica Facundo, Managing Editor Asia, WARC. As industries face disruption from new technologies and shifting consumer expectations, the brands that thrive are those bold enough to evolve without forgetting who they are. Under its Reimagine strategy, JLR is redefining modern luxury through its distinct brand houses: Range Rover, Defender, Discovery, and Jaguar. Tom will share how brand strategy and desirability lie at the heart of JLR’s transformation, driving emotional connection, sustainable growth, and a vision of modern luxury that balances heritage with innovation. Takeaway: You’ll understand how to respect legacy without letting it hold you back, a lesson every brand needs. 📍 Venue: The Arts House at Old Parliament, Chamber Room 📅 Date: Thursday, 30 October 2025 ⏲️ Time: 2:00pm - 8:00pm SGT Members can register here: https://lnkd.in/epQdrZag Headline Partner: Prophet Celebration Partner: Verve The Live Agency | B Corp #TheMarketingSociety #SGC25 #Changemakers #Marketing #Leadership

LONDON | Another powerful "The Uncomfortable Conversations" event with our partners Publicis Groupe UK, tackling why transparency is critical to sustainability strategies as we reach the halfway point to 2030. Yesterday, Rebecca Grant and Francesca Micallef opened with compelling research: the gap between sustainability ambition and delivery is widening, yet companies that transparently own their narrative maintain credibility even when targets slip. Hosted by Fellow of The Marketing Society Scott Morrison FRSA 💥, our expert panel - Lara Cornwall (Salterbaxter), Lamé Verre, MBA, FEI (The Crown Estate), Francesca Micallef (Salterbaxter), and Julie Gallacher - shared practical insights from the frontlines of sustainability transformation: 🔹 Strategy without delivery is worthless - focus on Monday's actions, not five-year plans  🔹 Sustainability must be embedded in core business operations and individual objectives 🔹 Transparency about setbacks builds more trust than burying difficulties in reports  🔹 Collaboration across value chains will intensify - no business can solve this alone  🔹 Trade-offs are inevitable - make brave decisions about strategic priorities The consensus? Stop perfecting strategies and start taking action. Communicate honestly about both progress and challenges. Make sustainability part of how business operates, not an optional appendix. Four predictions for the next five years: strategic trade-offs will become central, collaboration will intensify, sustainability will become less performative, and pragmatic progress will replace glossy promises. Thank you to all attendees for another honest discussion that challenges our industry to move from talking to doing. #SustainabilityLeadership #Transparency #NetZero #ClimateAction #BusinessTransformation #UCO25 📸 Claire Ballard - Photographer

SINGAPORE | The Marketing Society Changemakers Conference: Challenge AI is changing everything, but should it? At our Singapore Changemakers Conference, we’re bringing together two leading voices to unpack one of today’s biggest questions: What Can’t AI Do and Why That Matters. Join Peter Dixon, Executive Creative Director at Prophet, and Laurence Liew, Director of AI Innovation at AI Singapore, for a thought-provoking fireside chat that goes beyond the hype. Together, they’ll explore the limits of artificial intelligence, what it can replicate, what it can’t imagine, and why human creativity still matters more than ever. AI can generate ideas fast and at scale, but left alone, it risks creating an echo chamber where everything looks and sounds the same. Peter and Laurence will share how marketers can harness the power of AI as a tool without losing the originality, intuition, and emotional intelligence that make great ideas truly human. Takeaway: You’ll leave knowing how to use AI as a tool without letting it strip out originality because human imagination is the only thing that breaks the echo chamber. 📍 Venue: The Arts House at Old Parliament, Chamber Room 📅 Date: Thursday, 30 October 2025 ⏲️ Time: 2:00pm - 8:00pm SGT Members can register here: https://lnkd.in/epQdrZag Headline Partner: Prophet Celebration Partner: Verve The Live Agency | B Corp #TheMarketingSociety #SGC25 #Changemakers #Marketing #AI #Creativity Brynie B McBurney Smita Paul Sophie Devonshire⚡️ Gita de Beer Lex Bradshaw-Zanger Amrita Randhawa Severine Vauleon Siew Ting Foo Cindy Tan Sohil Tiwari Lynette Pang Erica Kerner Xiaowei Liu Claire Pinel Stuart La Brooy Mohamed Elsharkawy

PODCAST | How do you sell ready meals to people who don't buy ready meals? Charlie Bigham's did the unthinkable: they made inconvenience their selling point in a category built entirely on convenience. Their award-winning campaign (Best Brand Communication at The Marketing Society Global Awards 2025) turned conventional wisdom on its head. Instead of competing on speed and ease, they celebrated doing things properly, targeting foodies who'd typically avoid the ready meal aisle altogether. In our latest podcast, Chris Dunne from Thinkbox sits down with the team behind this remarkable strategy: Kim Gelling (Commercial & Marketing Director at Charlie Bigham's | B-Corp) and Max Keane (Chief Strategy Officer at VCCP). They reveal how they: → Identified the public's growing appetite for "things done properly" → Positioned Charlie Bigham's as the exception in a convenience-driven category → Created standout creative featuring Richard Osman's distinctive voiceover and handmade animation It's a masterclass in zigging when everyone else zags and a reminder that the best strategies often come from challenging category norms rather than following them. Listen to the full conversation: https://lnkd.in/dgzAit_N Via Spotify: https://lnkd.in/ddupiE4R Via Apple: https://lnkd.in/dZJ85sS5 and see the case study: https://lnkd.in/dcvYERNU #Marketing #BrandStrategy #CreativeStrategy #FoodMarketing #TheMarketingSociety #GlobalAwards

NEW YORK | What a Day! We kicked off our annual Changemakers Conference roadshow in New York last week at Advertising Week New York. It was a morning of bold ideas, big energy, and even bigger inspiration. From creativity and connection to courage and transformation, here are some of our favorite takeaways: ▪️ The future CMO is a unifier, blending creativity and commerciality, humanity and technology. ▪️ Authenticity still wins because real emotion and empathy will always outperform tropes and trends. ▪️ Transformation takes courage, the kind that comes from curiosity, collaboration, and leading before you feel ready. A huge thank you to our wonderful speakers, partners - System1, MSQ, and Advertising Week for helping us make it happen, and to every member and guest who joined us for an unforgettable day of inspiration and connection. If you haven’t yet discovered what we’re building at The Marketing Society, now’s the time to get involved. Explore membership and upcoming events at marketingsociety.com #TheMarketingSociety #NYC25 #Creativity #Authenticity #Growth

INSIGHT | Why TV Advertising Still Delivers Safely and Profitably In an age where many brands are chasing short-term wins on digital platforms, new evidence is turning the spotlight back to TV. The Profit Ability 2 study, commissioned by Thinkbox, analysed £1.8 billion in media spend and revealed that TV isn’t the risky bet many assume, it’s actually the most predictable and profitable channel of all. While paid social and online display can swing wildly in performance, TV consistently delivers strong, stable returns and long-term brand growth. With AI-assisted tools and BVOD making TV more affordable and agile than ever, it’s time to rethink where true marketing stability lies. Read the full piece from Thinkbox to explore the data, insights, and practical tools behind this research: https://lnkd.in/daTepVgj

UAE | Our Think Equal: From Soft Power to Strategic Power session on Wednesday, 8 October brought together brilliant minds and bold voices to explore how equality isn’t just a value, it’s a strategy. It was an inspiring day! From boardrooms to brands, the conversation challenged us to think bigger and act braver about the power of inclusion and leadership in shaping a more equitable future. Here are some of the standout takeaways from the session: • The importance of using soft power to drive meaningful, long-term change. • How equality and inclusivity can become strategic levers for business success. • The role of leadership in creating spaces where diverse voices are valued and heard. • The collective responsibility we share to move from awareness to impactful action. A heartfelt thank you to our speakers, members, guests, and partner Weber Shandwick for making the day unforgettable and for reminding us that progress happens when we think equal and act together. #TheMarketingSociety #ThinkEqual #Leadership #Inclusion #Equality

HONG KONG | We're excited to share that CreatorWeek Macao is bringing together marketing leaders, creators, and innovators for a landmark conference on 27-28 October 2025. In partnership with the Macao Government, this two-day conference is the business focal point of a five-day global creator economy festival and it's positioning Macao as the gateway to the Greater China market. What makes this unmissable: → Direct access to proven strategies for the Chinese creator market → Connections with Asia's leading marketing innovators and platform leaders → The Creator Academy, curated sessions offering cultural insights and real-world strategies → Engagement with global creators and agency heads shaping the future of content The conference will be held at the Grand Lisboa Palace Macau with wider festival activities featuring live performances, meet and greets, and creator experiences throughout the week. For marketing professionals looking to understand how international brands can authentically participate in the world's fastest-evolving creator market, this is where the conversations are happening. More details and speaker lineup: https://lnkd.in/eakKeFpj Registration: https://lnkd.in/egDu__x7 #CreatorEconomy #Marketing #Macao #CreatorWeek #AsiaPacific Brynie B McBurney Smita Paul Jasper Donat