The Yard Creative

The power of three. The Yard Creative is thrilled to announce its work for mediasense, delivering a new brand & digital identity to reflect its evolution. Following mediasense's acquisition of R3 and PwC UK’s Media Advisory in 2024, the next challenge was to embody the new entity and its value proposition, 'Unified Marketing Intelligence', being reintroduced to the market as mediasense. The Yard Creative responded with a bold new brand identity that positions mediasense as an integrated, go-to partner for marketing organisations seeking to evolve with purpose and precision. Laurence Pugh, Managing Director of The Yard Creative, comments: “With CMOs drowning in data, disruption and disconnection, our job was to cut through the noise and present mediasense as the advisor that accelerates decisions from the boardroom to execution, and we’re very pleased with the results.” A special mention also goes to our collaborators at Studiomade, who partnered brilliantly in developing the website and digital experience. #tyc #theyardcreative #mediasense #branding #rebrand #london #digital

The power of three. We’re excited to share the work we’ve been doing for mediasense, the global, independent marketing advisory. Following mediasense's acquisition of R3 and PwC UK’s Media Advisory in 2024, MediaSense faced the exciting challenge of uniting three businesses into a new, simple, and clear proposition: ‘Unified Marketing Intelligence’, while being reintroduced to the market as mediasense. The Yard Creative responded with a bold new brand identity that positions mediasense as an integrated, go-to partner for marketing organisations seeking to evolve with purpose and precision. More than just a rebrand, our goal was to change perceptions by showcasing mediasense’s integrated approach, cutting through the noise, and connecting with decision-makers with clarity and unity. #medisense #Theyardcreative #TYC #marketingadvisory #powerof3 #team #brand #branding

Freshening up Fuel’s branding.     Fuel Juice Bars asked us to evolve and refine their brand to help them stand out against their competitors – without losing their fun, flavourful and zesty essence.     We created a fresh and juicy set of brand guidelines, kiosk design and website.     The new kiosk design incorporates a vibrant colour palette with Fuel’s juicy logo, which we evolved to squeeze out maximum plumpness.     Vibrant art direction immerses visitors in a lively experience, with refreshing images in bright hues that appeal to the senses and capture the brand's essence of zest-filled fun, as well as energy-filled photography that exudes fun and tells a compelling visual story.     Playful design elements, from typography to visual motifs, reinforce the brand's spirited and energetic identity. #tyc #theyardcreative #Fueljuicebars #rebrand #branding #london #joy #juice #letsgo

There is a first time for everything. The Yard Creative is an agency that has always believed in pioneering new ideas and celebrating the achievement of doing something new for the first time. This summer has been no different. We were thrilled when Dylan Withrow asked us to partner in helping launch Lolea Spritz in the USA, an invitation to "let life flow" by creating the ad video for Times Square. The result: this is how you steal the spotlight. We are super proud of helping Lolea light up New York—a first for the brand and The Yard Creative. Flowers to the fantastic work from our team, Gary Eley, Zanele Ncube and David Fox #LetLifeFlow #LoleaSpritz #LetLifeFlow #tyc #Goodthings #brand #teamwork Credit to Boundless Brand Design for the awesome bottle design.

Orchestral music is evolving. So is the NCO. For over 45 years, the NCO has been inspiring incredible young musicians, helping them pursue excellence in the musical world and beyond. We’re proud to have worked with the National Children's Orchestras on a brand refresh that truly reflects the vibrancy, creativity, and diversity of their talented musicians. Working with a fantastic client team, Becky Cresswell and Sophie Lewis, and an inspiring brand strategy by MHM, The Yard Creative developed a visual identity that celebrates both togetherness and individuality through playful colours and a dynamic graphic language, with a tone of voice that’s bold, ambitious and collaborative, amplifying the orchestra’s mission in a modern, inclusive way. The new website is designed to be accessible, intuitive and engaging, while meeting the needs of a nuanced range of people – children, parents, donors, partners and staff. The NCO’s next chapter is here, and we can’t wait to see what’s next. Play together. Be unstoppable. #youthmusic #youthorchestra #childrensorchestra #tyc #goodthings #branding #website

The Yard Creative - Reimagined Property + Placemaking Newsletter - June 2025. With the unmistakable sense that summer is just around the corner. As the days grow longer and the weather begins to turn, cities, towns and high streets across the UK come alive — not just with sunshine and good vibes but with people. People make the place. If you are not already subscribed to our monthly newsletter, Reimagined Property + Placemaking, please click below for June's edition to hear our reflections on this year's UKREiiF, our project highlight on the future of the Meadows shopping centre, and latest insights on recognising retail's place in placemaking. June's newsletter: https://bit.ly/PPJune25 Happy reading! #tyc #newsletter #june #property #realestate #uk #placemaking #retail #UKREiiF

This time next week, we will be in Leeds for UKREiiF, the UK’s flagship forum for investment and regeneration, where our Managing Director, Laurence Pugh, will join the thousands of public and private sector leaders shaping the future of the built environment. With housing, infrastructure, and levelling up high on the agenda, the forum is set to ignite vital conversations around delivery, design, and the role of place in a post-growth economy.   Are you going to be there? If so, please post a comment and let us know! #TYC #UKREiiF #Leeds #Placemaking #Place #Property #Infrastructure

Newsletter drop. The Yard Creative - Reimagining Property and Placemaking. May is here, and with it comes a renewed focus on opportunity and innovation across the property and placemaking landscape. As the industry gears up for a pivotal second half of the year, eyes turn to UKREiiF, the UK’s flagship forum for investment and regeneration. In our latest newsletter, read about our plans for UKREiiF, reflections on our visit to Brent Cross Town, revisiting the destination creation for Fitzrovia Quarter, and key insights regarding what's occupying the occupier. Newsletter: https://lnkd.in/eBZ_y357 #TYC #newsletter #news #property #placemaking #London #Leeds #UKREiiF #Occupiers #Brentcrosstown #FitzroviaQuarter #TheYardCreative

Looking ahead to this year's UKREiiF in Leeds, our MD Laurence Pugh was asked to share his thoughts about what he is most looking forward to in conversation with Coverdale Barclay. You can check out below what he and fellow industry leaders had to share in anticipation of the most significant event on the property and placemaking calendar.

Is your brand built to last, or is it time to evolve? Chances are, you’re grappling with staying relevant while chasing growth. That’s marketing’s sweet spot, and done well, a brave brand evolution injects fresh energy. Take LOLEA. Newly launched Lolea Spritz is the fruit of a two-year collaboration. To strategically push beyond its Sangria origins. To embrace global demand for lighter, more flavorful, ready-to-serve options. We started by nailing the brand ambition. Inherently Mediterranean, it seemed only natural for LOLEA to play in the thriving aperitivo scene. The killer question was, “How?” We realised that LOLEA’s busy Life Explorers crave more moments to simply get together. No planning. No fuss. Just good friends going with the flow. Proudly ready-to-serve LOLEA, with its ‘go with the flow’ attitude, perfectly resolves this tension. A strategy anchored in spontaneity quickly followed, allowing LOLEA to pivot and invite Life Explorers to see where the day takes them. Shout out to our fantastic client Priti Punjabi for being brave. Here’s to LOLEA’s next chapter. #BrandEvolution #BrandStrategy #Marketing #Innovation #Growth #BeverageIndustry #Lolea #LoleaSpritz #Aperitivo #BrandPositioning