Peace of mind... with Ross Kemp 🧘
Anyone who has shot content knows that, sometimes, you have to "kill your darlings." Those brilliant little scenes that, while great, just don't fit in the final piece. Our latest Pay Your Pension Some Attention campaign from The ABI and Pensions UK had one such deleted scene: Ross Kemp's yoga sequence, which, while requiring the most special effects of the entire shoot, just didn't fit in the final cut. Thankfully, it's found a home as part of the campaign's ongoing social content. Here's the deleted scene in all its glory, with Ross experiencing the peace of mind that comes from paying your pension some attention! 🧘♂️ Content made with Tinderflint #pensionattention #strengthenyourpension