💻 Meet the VisitScotland team Sam Hossack is one of our Senior Product Owners, responsible for managing the development of our industry facing websites. In our latest Meet the Team feature, get to know Sam and what her role involves as well as where she would recommend for a fun day out with the whole family. [Link in comments]
VisitScotland
Government Administration
Edinburgh, Scotland 65,210 followers
Our Scotland, Our People
About us
As an economic growth agency, we aim to drive the Scottish visitor economy by growing the value of tourism and events. To do this, we focus on three areas: market development, business and experience development and place and destination development. A leader in responsible tourism, our activities are aimed at creating better places for people to live, work and visit. As an employer, we offer an inclusive and progressive culture that prioritises our people, creating a positive working environment that encourages flexible and sustainable work practices for all our employees. We aim to be an employer of choice. For more information visit our corporate website - VisitScotland.org.
- Website
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http://www.visitscotland.org
External link for VisitScotland
- Industry
- Government Administration
- Company size
- 501-1,000 employees
- Headquarters
- Edinburgh, Scotland
- Type
- Government Agency
- Founded
- 1969
- Specialties
- Marketing, Partnership Initiatives, Visitor Information, Digital and Media, PR & Communications, and Business Advice
Locations
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Primary
Get directions
4 East Market Street
Edinburgh, Scotland EH8 8BG, GB
Employees at VisitScotland
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Dr Keith Nicholson
Independent Advisor in Cyber Security, Cyber Risk, Assurance & Compliance Audit, NxD, Speaker, Professor with Cyber Security Scotland
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Allan Simpson
Data Strategy & Information Governance
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Caroline Warburton
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Jim Clarkson
Regional Leadership Director at VisitScotland
Updates
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👋 Hello Boston! Today JetBlue and Edinburgh Airport announced a new route between Boston and Edinburgh which will run daily from May to October. The number of American travellers to Scotland has grown dramatically in recent years and this latest route is a fantastic addition to Scotland's international connectivity. Image credit: Lesley Martin
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Investment in our tourism and events sector can contribute to the regeneration of our towns and urban areas – take the V&A Dundee as an example. The addition of the museum inspired further investment in the city and Dundee now welcomes over 50% more visitors compared with before the V&A opened. Head to our website to hear more about the museum’s story and how it has positively impacted the region. [Link in comments] #ScotVisitorEconomy
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We're blooming happy to see four Scotland-inspired gardens exhibiting at this year's RHS Chelsea Flower Show! After the Show, these gardens will relocate to North Lanarkshire, Angus, Aberdeenshire and Argyll. In our latest Trends for 2025 research, outdoor therapy and nature was highlighted as important to our visitors. We'd love to hear, where are your favourite gardens and outdoor spaces across Scotland? Image credit: Britt Willoughby / PGB.
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In this month’s Tourism Insider enewsletter we've tapped into our market insight and knowledge to examine travel sentiment across our markets, with a particular focus on our key growth market - the US. Read our full enewsletter to find out more - link in the comments. 👇 📸The Rock Route, in the North West Highlands Geopark. Credit VisitScotland / Airborne Lens
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It's World Agritourism Day! #Agritourism has become a growing travel trend with our visitors seeking out authentic rural experiences. Today we’re celebrating the important role this sector plays within our industry in supporting, sustaining and enriching local communities. #ScotVisitorEconomy
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This #GlobalAccessibilityAwarenessDay (GAAD) we are celebrating our work with AccessAble, the UK’s leading accessibility information provider. GAAD is about making digital content and products, such as website and apps, accessible to all. Through our work with AccessAble around 300+ tourism businesses across Scotland have Detailed Access Guides. Each Guide is held on AccessAble’s website which is made more digitally accessible through the Recite Me cloud-based assistive toolbar – making access to the Guides go further.
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It's #MentalHealthAwarenessWeek and this year's theme is celebrating the power and importance of community. We've been speaking to our Inclusion, Wellbeing and HR Policy Manager Claire Cairns to find out more about the importance of peer support and how we value the health and wellbeing of our staff. (Link in comments)
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Trying local food and drink is an important part of the visitor experience - it comes in at the top for activities planned by UK visitors* and half of US visitors** say it’s an important part of their visit. For many years, family business Alex Spink & Sons in Arbroath have been serving up Arbroath Smokies to visitors, residents, hotels and restaurants. They shared their story, and that of the iconic delicacy, with us. You can catch the whole video in our series of documentary-style shorts on our YouTube channel. *Domestic Sentiment Tracker ** Scotland Visitor Survey
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Tourism and events are amongst Scotland’s most important industries, and the economic activity generated by visitors is something that benefits everyone – bringing jobs and investment, sustaining communities, improving our health and well-being, and making Scotland an even better place for our people to live, work and study. Explore the visitor economy section on our website to learn more about this ripple effect and hear first-hand from tourism and events businesses on what it means to them [link in comments]. #ScotVisitorEconomy
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