Vypr

This week, we introduced VySafe, our framework for data integrity. Today, our Chief Operating Officer Tasmin Sibbald shares the story behind it. In her latest article, Tasmin explains why Vypr created VySafe and what it means for our customers. She explores how behavioural science, smart technology, and human oversight come together to protect the quality behind every piece of insight on our platform. VySafe builds on the rigorous standards that have always guided Vypr’s approach to research, bringing them together under one framework to make our commitment to quality even clearer. It’s how we ensure the data behind your decisions is consistent, reliable, and ready to trust. Read the full article: Why we built VySafe: A better standard for data quality 👉 https://lnkd.in/eCii6ANR 

Great to see Vypr featured in Research Live this week, recognising both the launch of VySafe and the continued expansion of our research teams. As data quality becomes a growing industry concern, we’re proud to be investing in the people, processes, and technology that keep our insight dependable and our customers confident in every decision they make. Our expanded Customer Intelligence and Panel Operations teams are key to this, combining deep research expertise with innovation that moves the industry forward. Read the full story here https://lnkd.in/dmxSsxvF

𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗩𝘆𝗦𝗮𝗳𝗲: 𝗪𝗵𝗲𝗿𝗲 𝗲𝘃𝗲𝗿𝘆 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗲 𝗲𝗮𝗿𝗻𝘀 𝗶𝘁𝘀 𝗽𝗹𝗮𝗰𝗲 At Vypr, data quality has always been at the heart of what we do. Now, we’re making our commitment to data quality clear so you’re safe in the knowledge that every insight you see is backed by rigour and reliability. 𝗩𝘆𝗦𝗮𝗳𝗲 is our always-on commitment to data quality assurance. It delivers robust research by preventing issues, detecting risks, and resolving them before they affect your results. Our adaptive system combines intelligent technology with human rigour to safeguard every response. From quarantine and scoring to validation and fraud checks, VySafe works continuously across the entire research journey - from panel recruitment to insight delivery. As industry challenges evolve, so do we - giving you clarity, confidence, and trust in every decision you make. 𝗕𝘂𝗶𝗹𝘁 𝗳𝗼𝗿 𝘁𝗿𝘂𝘀𝘁, 𝗯𝗮𝗰𝗸𝗲𝗱 𝗯𝘆 𝗿𝗶𝗴𝗼𝘂𝗿. Learn more about VySafe at www.vyprclients.com/vysafe #VySafe #DataQuality #ProductIntelligence #Vypr #ConsumerInsights

The results are in, and our NPS is on the rise 📈 We’re proud of the progress, but what matters most is what sits behind it. From our incredible Customer Growth Team to those helping to build a world-class platform, our growth in NPS means our customers see the value in what we’re creating and trust us to keep improving. Every update we make, every feature we add, is shaped by how people use Vypr and what they need from it. That’s how we’ll keep getting better 🚀

𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝘁𝗵𝗮𝘁 𝗰𝗵𝗮𝗻𝗴𝗲 𝗱𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻 💡🌵 Behind the 𝗖𝗮𝗰𝘁𝘂𝘀 𝗝𝗮𝗰𝗸’𝘀 relaunch was a simple shift: listening differently. With Vypr, Fortitude Drinks UK uncovered insights that moved the project from creative ideas to real consumer connection. 🔗 Watch the full case study here https://lnkd.in/eQZp3Wai

𝗘𝘃𝗲𝗿 𝘄𝗮𝗻𝘁𝗲𝗱 𝘁𝗼 𝗸𝗻𝗼𝘄 𝘄𝗵𝗶𝗰𝗵 𝗶𝗱𝗲𝗮𝘀 𝘄𝗶𝗹𝗹 𝘄𝗶𝗻 𝗯𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝗹𝗮𝘂𝗻𝗰𝗵 𝘁𝗵𝗲𝗺? Now you can 🙌 🚀 𝗩𝘆𝗽𝗿 𝗣𝗿𝗲𝗱𝗶𝗰𝘁 𝗶𝘀 𝗵𝗲𝗿𝗲 Introducing our next-generation product intelligence platform. Designed for a seamless self-serve experience, powered by AI and backed by expert support, it delivers rapid global consumer insight - giving you the edge to stay ahead. With robust research tools, smart features and precision targeting, Vypr Predict empowers you to move faster and test smarter. Unlock the insights you need to create winning products within hours, not weeks. ✔️ Accelerate speed-to-market ✔️ Optimise pricing, packaging and propositions ✔️ Reduce costly missteps ✔️ See what’s next, not just what’s now Test ideas. Validate products. Predict success. 🔮 https://lnkd.in/gxUYaczm

📺 Captivated by House of Guinness? (Yes, we’re binging it too!) The story behind the brand is just as rich as its stout. From the early “Guinness is Good for You” campaigns to the "Made of More" era, Guinness turned a humble drink from Dublin into a global symbol of identity and culture. Today, you’ll find it everywhere, from fashion collabs to limited editions and a brand identity that’s instantly recognisable around the world. But admiration doesn’t always equal habit. Almost half of UK consumers enjoy Guinness, yet only 29% drink it regularly. It’s a drink people return to for certain moments, one that represents heritage, quality and the feeling of something a little special. 𝗚𝘂𝗶𝗻𝗻𝗲𝘀𝘀: 𝗧𝗵𝗲 𝗚𝗿𝗲𝗮𝘁 𝗚𝗹𝗼𝗯𝗮𝗹 𝗦𝘁𝗼𝘂𝘁, a case study in our latest Consumer Horizon report, explores how one of the world’s most recognisable drinks became a symbol of culture and connection, and what that tells us about the next chapter for alcohol brands 👉 https://lnkd.in/e6HwsWQp

𝗪𝗲’𝗿𝗲 𝗵𝗶𝗿𝗶𝗻𝗴! Join us at Vypr as our new 𝗛𝗲𝗮𝗱 𝗼𝗳 𝗣𝗮𝗻𝗲𝗹 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 Are you passionate about delivering high-quality consumer panels and delivering world-class insight at scale? This is a chance to lead a talented team and shape the global strategy behind how we gather robust consumer data for our customers. At Vypr, our 𝗣𝗮𝗻𝗲𝗹 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 team is at the heart of what we do - making sure our customers have access to fast, reliable, and actionable consumer insight. As Head of Panel Operations, you’ll drive innovation, lead panel growth globally, and ensure we continue to deliver real value to our customers. 🔍 𝗪𝗵𝗮𝘁 𝘆𝗼𝘂’𝗹𝗹 𝗯𝗲 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗹𝗲 𝗳𝗼𝗿:  • Defining and executing our global panel strategy  • Leading and developing a high-performing operations team  • Ensuring data quality, panel health, and operational excellence  • Driving innovation in panel recruitment, engagement, and retention If you’re a strategic thinker with a passion for consumer insight and operational leadership, we’d love to hear from you. 📩 Apply now or get in touch to learn more https://lnkd.in/eX9Qyrg8

Thank you for the opportunity to contribute to your fantastic report Activate Group Australia. A real honour for Vypr to be featured and an enjoyable experience. Special thanks to Bianca Velez for your support. Looking forward to catching up in a couple of months.

“Vypr moved us from gut feel to customer-validated decisions, sharpening our story and giving us the confidence to relaunch Cactus Jack’s with impact” - Nick England, Managing Director, Fortitude Drinks UK When Fortitude Drinks set out to reimagine Cactus Jack’s, they knew creativity alone wouldn’t cut it. They needed speed, confidence, and real consumer insight. Using Vypr’s consumer insights platform and product testing tool, Fortitude: ✅ Identified and validated their target consumer (18–24s) ✅ Tested and refined new flavour concepts ✅ Sharpened their brand story with consumer-validated insights ✅ Delivered a full rebrand in weeks, not months ✅ Built credibility with buyers through brand tracking and proof of demand The result? Cactus Jack’s is back — bolder, fresher, and built to win. 👉 Watch the full case study here:https://lnkd.in/eKNSWmTs