Congratulations to WPP's Global Creative & Innovation Lead Daniel Barak, for his recognition on Ad Age's 40 Under 40 List 👏 Asa Hiken details how Daniel is blending creativity, technology and human taste 👉 https://ow.ly/yx7K50XfAbv
About us
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.
- Website
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http://www.wpp.com
External link for WPP
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- London, London
- Type
- Public Company
Locations
Employees at WPP
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Alberto Knapp Bjerén
Executive President WPP Spain and VML The Cocktail.
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Amelia Torode
Group Head of Strategy - Ogilvy UK (WPP)
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Glenn Watts
Chief Information Officer | CIO | CTO | IT Director | IT Business Partner | Strategic Business Partner | Executive Leadership | Information…
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Diogo Vidinhas
20+ years of experience in Audit, Risk & Controls, Change Assurance and Business Transformation in large and complex organisations
Updates
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At #BloombergTech, WPP’s Daniel Hulme spoke with Bloomberg’s Amy Thomson about how enterprises can scale AI the right way - and avoid the pitfalls that hold innovation back. Read more about Daniel’s practical framework for AI adoption 👉 http://bit.ly/4onvluY
"What we understood is how to identify frictions across supply chains opportunities to apply algorithms to innovate organizations," Daniel Hulme on using generative AI to solve problems at #BloombergTech. ⏯️ http://bloom.bg/4nU86ce
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Through WPP's expanded partnership with Google, our agency teams were among the first to explore Veo 3.1 last week. We brought together our AI experts and creatives to discover what's now possible for brands and creators, and how we can create at the speed of culture. The result? "The Generational Assist" – a World Cup-inspired experiment showcasing some of Veo 3.1's new features. Ready to see what's possible?👇
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What defines a #FutureProofCMO in today’s ever-evolving landscape? That was the question at the heart of our final WPP Growth Chapter session this week. Together with our partners at the Institute for Real Growth, we explored the mindsets and behaviours that help CMOs stay ahead of the curve. Here are a few standout takeaways that resonated with the room: - We can’t truly show up for our teams without first showing up for ourselves. - Be inspired by others, but measure success by your own sphere of impact – not by comparison. - Across industries, markets, and languages, five universal leadership attitudes shine through: authenticity, courage, open-mindedness, optimism, and a future-focused mindset. A huge thank you to our brilliant speakers: Mariana Peneva, Caganur Atay Uctu, Theo van Uffelen, and Tracy Stallard - for sharing such inspiring stories, personal insights and moments for reflection.
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Better outcomes, not just more AI features. Real marketing transformation is about more than technology. It requires new delivery models and new ways of working that unlock the promise of AI. We've built WPP Open to do exactly that: enabling better-informed marketing, at speed and scale. wpp.com/open #AI #Marketing #WPPOpen
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“There’s no single metric for authentic engagement. It’s about intention.” This insight from Akama Davies was at the heart of our Power & Pride panel this Black History Month, hosted by WPP's Black Employee Network (BEN) and T&P's Ethnicity Employee Community Group. The discussion was a powerful reminder that lived experience is a catalyst for innovation and connection. When we embrace authenticity and engage communities with purpose, we build a workplace where everyone feels seen, heard and valued. Opened by T&P's UK CEO, Victoria Appleby (nee Sangster), and chaired by Halpern's Bianca Sodala, the conversation brought together five trailblazing voices — Casyo Johnson (Nala's Baby), Abiola B. (Inner Circle Strategy, Topicals), Edmund Antwi (Soft Life Ski), .Clement Ogbonnaya (Prince of Peckham & Queen of The South) and Akama Davies (The Trade Desk). And a huge thank you to Oreoluwa Aofiyebi, Bianca Sodala, Shay Frederick and Ronah Pulle for creating such an impactful event 👏 #BlackHistoryMonthUK #AuthenticEngagement
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From brief to activation, faster and smarter than ever. WPP Open has transformed how we deliver marketing, allowing you to: • Scale content and campaigns without scaling costs. • Embed our domain expertise directly into your workflow. • Deliver better-informed marketing, with an intelligence foundation built on AI not IDs. Ready to see it in action? Book a demo at wpp.com/open
WPP Open: the AI platform for marketing
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📢 Our Chief AI Officer, Daniel Hulme, joined BBC Radio 4’s Today programme to share WPP's vision for AI - and how it’s creating new opportunities for growth and innovation across our industry. Daniel spoke about how AI acts as a powerful co-pilot to enhance human creativity and underlined the enduring importance of uniquely human qualities like empathy in effective marketing. At WPP, we're empowering our people to embrace this future with WPP Open. Find out more here: wpp.com/open 🎧 Listen to the full interview 👉 https://lnkd.in/efgf-Rrk #AI #Creativity #FutureofWork #Innovation #BBCRadio4
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WPP is proud to have been named a Major Player in three recent IDC MarketScape assessments 🎉 👉 IDC MarketScape: Worldwide 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 Consulting Services 2025 Vendor Assessment 👉 IDC MarketScape: Worldwide 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 Consulting Services 2025 Vendor Assessment 👉 IDC MarketScape: Worldwide 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 Consulting Services 2025 Vendor Assessment Congratulations to all our teams who continue to deliver these services for our clients around the world.
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WPP boosts AI marketing with $400mn Google deal 👉 https://ow.ly/6SZW50Xb7I5 Financial Times Daniel Thomas