Adam Bregu

Quantitative methods as a worthwhile support for decisional processes of strategic and operating marketing.We applied quantitative methods for data analysis through Market Research which we designed and had to carry out.

We conducted an analysis to determine the introduction of a potential Nespresso delivery service, Nes-Truck, in the city of Milan. The analysis was carried out by developing a questionnaire given to 200 people in Milan then analysed using SPSS. The SPSS analysis… Show more

Quantitative methods as a worthwhile support for decisional processes of strategic and operating marketing.We applied quantitative methods for data analysis through Market Research which we designed and had to carry out.

We conducted an analysis to determine the introduction of a potential Nespresso delivery service, Nes-Truck, in the city of Milan. The analysis was carried out by developing a questionnaire given to 200 people in Milan then analysed using SPSS. The SPSS analysis included a Univariate analysis, Bivariate analysis, Factor analysis, Multiple liner regression, Cluster analysis, Conjoint analysis and Linear discriminant analysis.
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The team was asked by Vodafone to create a new product bundle to address the needs of the construction industry in Italy. Within this project, we conducted numerous qualitative data collection which included in depth interviews as we as questionnaires using Qualtrics. On the basis of these results, we found certain gaps in the market and attempted to address them by creating a concept evaluation and retesting the proposal. Upon finalising the offer, we created a marketing plan for the launch… Show more

The team was asked by Vodafone to create a new product bundle to address the needs of the construction industry in Italy. Within this project, we conducted numerous qualitative data collection which included in depth interviews as we as questionnaires using Qualtrics. On the basis of these results, we found certain gaps in the market and attempted to address them by creating a concept evaluation and retesting the proposal. Upon finalising the offer, we created a marketing plan for the launch which included advertising, pricing and other analytics. Finally, we presented our offer to Vodafone top managers and Bocconi professors. Show less

Conducting an external analysis of the oral care sector in Italy. Analysing demand, Henkel’s market position and it’s competitors. Creating a brand within Henkel in the oral care electric toothbrush market. Defining a strategy, a marketing strategy, developing a marketing plan and developing a budget. The project was presented to Henkel top managers and Bocconi professors.

The aim was to analyze consumers' perceptions about the concept of the kiss and their approach to art and museums, and consequently develop a marketing strategy for the exhibition of Gallerie d'Italia dedicated to “The Kiss" by Francesco Hayez. Qualitative analytical techniques of focus groups and indepth interviews were conducted for the development of the project. The final project was presented to Galleria d’Italia top managers and Bocconi professors at the Galleria d’Italia in Milano.

Determining if Medstar Ltd. should pursue a long-term growth strategy entering in emerging Asian markets. Application of methodical and evidence-based approaches to address if Medstar should pursue a long-term growth strategy in emerging Asian markets using consulting tools and frameworks. Utilising a Bain & Company layout structure for the project.