Akarshit Mahajan

“Do competitor campaigns ever actually work?” They can - when they’re done right. Bidding on a competitor’s brand name can be a smart move. But most accounts get it wrong. They run bland ads, target every competitor, and expect high-intent results. That’s not how this game works. Here’s how to make competitor campaigns actually perform: ✅ Choose targets carefully - go after competitors with weak offers or bad UX ✅ Use bold, direct copy - highlight why your offer is worth a second look ✅ Offer a clear differentiator - price, speed, availability, guarantee ✅ Keep budgets tight - these aren’t volume campaigns ✅ Track separately - don’t let low ROAS skew your overall numbers Bonus tip: Use these campaigns as intel, too. The search terms alone tell you what their customers care about. Competitor campaigns are rarely the hero. But used surgically, they can punch way above their weight. #GoogleAds #PaidSearch #PPC

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In 30 minutes, I took a skincare brand's CTR from 0.9% to 3.2%. It wasn't luck. CMO: "Our Facebook ads are getting decent engagement but terrible click-through rates. People watch but don't visit our site." Me: "I can see exactly why. Your CTR is 0.9% when top performers hit 2.5%+. The problem isn't your creative - it's your CTA strategy." I screen-share their current top-performing ad. "Here's what's happening..." 𝗧𝗵𝗲𝗶𝗿 𝗖𝘂𝗿𝗿𝗲𝗻𝘁 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵: • Strong hook that gets 35% hook rate • Good hold rate at 16% • But CTA is generic "Shop Now" at the very end    𝗧𝗵𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺: • No micro-CTAs throughout the video • Weak urgency in the final call-to-action • No clear reason WHY they should click right now    𝗠𝘆 𝗙𝗶𝘅: • Added text overlay CTA at 8 seconds: "See the results" • Mid-video prompt: "Get yours before we sell out again" • Strong closer: "Claim your 30% off (ends tonight)"    𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: • CTR jumped from 0.9% to 3.2% with same creative • Traffic increased 250% without increasing ad spend • Same hook and hold rates, just better click motivation    — Most brands think one CTA at the end is enough. Multiple strategic CTAs throughout the ad convert better. Give people reasons to click, not just reasons to watch.

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If your content isn’t doing the selling, your sales team is doing ALL the heavy lifting. 𝗜𝗻 𝘁𝗼𝗱𝗮𝘆'𝘀 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲:  • Acquisition costs are climbing  • Attention spans are shrinking  • Cold emails are getting ignored But here’s the one thing that still works 👇  Content that builds trust. 𝗙𝗼𝗿𝗿𝗲𝘀𝘁𝗲𝗿 𝗳𝗼𝘂𝗻𝗱 𝘁𝗵𝗮𝘁 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝘁𝗵𝗮𝘁 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗱 𝗮𝘁 𝗹𝗲𝗮𝗱 𝗻𝘂𝗿𝘁𝘂𝗿𝗶𝗻𝗴 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲 50% 𝗺𝗼𝗿𝗲 𝘀𝗮𝗹𝗲𝘀-𝗿𝗲𝗮𝗱𝘆 𝗹𝗲𝗮𝗱𝘀 𝗮𝘁 𝗮 33% 𝗹𝗼𝘄𝗲𝗿 𝗰𝗼𝘀𝘁.   Here are the top 5 mistakes I see brands make and how to fix them:  🤔 Nobody knows you exist  No awareness = no attention.  → Show up consistently where your audience hangs out.  → Uncover pain points and create value-first content.   🤔 No inbound leads  Your dream clients don’t fill out forms anymore.  → Use lead magnets (guides, checklists, tools).  → Then nurture them with helpful, relevant content.   🤔 People don’t trust you  Cold DMs are a volume game.  → Warm content builds relationships at scale.  → Share value-driven insights to earn trust over time.   🤔 You’re falling behind  Content has evolved. Your strategy should too.  → Short-form video, UGC, and AI are the new triple threat.  → Don’t get left behind. Start experimenting.   🤔 You’re spending too much on ads  When ads stop, results stop.  → Evergreen content works 24/7.  → Build once, benefit long after. Remember, content isn’t just “marketing fluff”. It’s your 24/7 salesperson. It builds your brand and brings in leads. Want to turn your content into a growth engine? DM me "content" & I'll share my inbound content framework with you.

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The is SO MUCH snake oil and unethical tactics being sold in SEO. Here's how to spot a rogue agency & protect your medical licence: - Sells AISEO/GEO/LLMO/AEO as a distinct service from SEO - Says they can "get your ranked in AI" - Guarantees "#1 Ranking on Google" - Guarantees anything... an SEO 100% guaranteeing a result is like a doctor 100% guaranteeing a prognosis... - Bases their whole strategy around "high volume, low difficulty" blog content - Uses AI to write pages without any editorial oversight - Has what amounts to "spam reddit/quora with brand mentions" listed as a tactic - Has "Disavow toxic links" as a regular SEO tool - Splits up £9/mo "website hosting" into 10 different incredible-sounding items items (free SSL certificate... looking at you GoDaddy) - Buys backlinks from spammy looking sites as part of its retainer - Offers "X keywords per month" as a package I don't like to publicly name and shame (who knows what the client/agency dynamics are), but I sure do love tearing apart predatory sales tactics & agencies set up to make the most money with the least effort. If you've been sold SEO by an agency but not sure if they're BSing you, get in touch. Happy to give you an idea of how legit they are without selling to you.

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Meta Ads Working… But Are You Really Converting High-Ticket Clients? Clicks are nice. Booked calls feel good. But if ROI isn’t hitting benchmarks, you’re wasting money. Here are the key numbers that actually scale high-ticket clients: ✅ Leads under $60 ✅ Calls under $300 ✅ 20–30% close rate ✅ 4–6x MER ✅ Reliable backend tracking Surface-level tweaks like colors or copy don’t scale. The best Meta Ads feed into systems that predictably close clients. 👉 Swipe through the carousel to see the full Meta Ads checklist and start scaling smarter Follow for more Meta Ads frameworks. 🔁 Repost to help another coach scale profitably.

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The biggest blindspot in DTC growth? Poor budget management. Most brands don’t have an ads problem. They have a budget problem. Here’s why ⬇️ Traffic basics Hot traffic → Converts best Warm traffic → Converts better Cold traffic → Converts less As you increase a campaign’s daily budget, you break into new levels of traffic. Spend vs performance $100/day → Only hot traffic → Delivers ~5 ROAS $200/day → Hot + warm → Delivers ~4 ROAS $300/day → Hot + warm + cold → Delivers ~3 ROAS These are just examples - your account will differ. But the principle stays the same: The more you spend → the broader the audience → the lower the conversion rate. That’s why scaling often feels like your ROAS collapses. The key Find the sweet spot for each campaign. Where scale meets profitability. Then stop scaling that campaign. Instead: ➡️ Launch a new campaign targeting a different product set or category. Question for you: Do you know the sweet spot for each of your campaigns - or are you still scaling past profitability? ————————— Hey, I’m Ramzy Ibrahim I scale eCommerce brands profitably with Google Ads. If this post was valuable: - Drop a comment or like to share your thoughts - Follow me for more proven Google Ads strategies - Check my profile for resources to scale your brand

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There’s too many “I made 6-figures with SEO” But not enough “I struggled doing SEO & web design for tough clients.” This year I’ve: ● Burned hours fixing broken client websites ● Spent weeks ranking sites that still got low conversions ● Handled unrealistic deadlines while managing a remote team That’s the reality of being an SEO & web design consultant… Some clients want fast results, without understanding the process. Some campaigns tanked because algorithms shifted overnight. Some designs got rejected after rounds of revisions. It’s not all black and white… Remind people that not everything’s perfect. Follow Farrukh Shahzad for more SEO Insights!

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"Week 0 isn't just where you lose most of your users, it’s also where you capture almost all your revenue potential." And tomorrow's Growth Phestival is going to be all about Week 0 - ASO, paid marketing, Paywalls and CRM. I'll be there sharing my observations on the 3 things that I've seen work for most brands who are looking to capture that Week 0 impact via CRM, probably one of the most under-utilised lever for most. #subscriptions #crm #growth

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If you want a 9-figure DTC brand: ↳ Convert 8 out of every 10,000 people Most people don’t understand what strong Facebook ad metrics 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 mean. When 10,000 people see your ad: → A CTR of 2% would mean 200 people click through → And a conversion rate of 4% would mean 8 people purchase Which are strong CTR and Conversion Rate metrics by average DTC standards. So to have a winning ad, you only have to get the messaging right for every 8 out of 10,000 people. When making your next set of ads. Speak EXACTLY to the hopes, desires and pain points of your ICP. Don't generalize. All you have to do is convert 8 out of every 10,000. Maintain these metrics over a long enough time horizon, and with a high enough volume of spend. And you’ll be well on your way to having a 9-figure DTC business. Simple, but by no means easy.

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