About
Transformational EMEA Marketing and Communications Director with broad corporate…
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Activity
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Jacobs, in partnership with Perkins Eastman, P&T Architects and Lexica, has been appointed by Hong Kong’s Hospital Authority to shape the next…
Jacobs, in partnership with Perkins Eastman, P&T Architects and Lexica, has been appointed by Hong Kong’s Hospital Authority to shape the next…
Liked by Aleksandra Marsh
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Why won’t companies give comprehensive references these days ??... a funny and true legal story … Many many years ago I did a Law degree and as part…
Why won’t companies give comprehensive references these days ??... a funny and true legal story … Many many years ago I did a Law degree and as part…
Liked by Aleksandra Marsh
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🌟 'Inclusion isn't a campaign, it's a culture.' 🌟 'You can't be a part-time person of principle.' 🌟 'AI is deploying bias at scale and we need…
🌟 'Inclusion isn't a campaign, it's a culture.' 🌟 'You can't be a part-time person of principle.' 🌟 'AI is deploying bias at scale and we need…
Liked by Aleksandra Marsh
Experience
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Education
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Modules completed:
LVMH and The Luxury Sector
Sustainability and The Luxury Industry
Branding and Creation in The Luxury Industry
Retail and Customer Experience in The Luxury Industry -
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Licenses & Certifications
Volunteer Experience
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Joint Head of Mentoring
Bloom UK
- 8 months
Economic Empowerment
Bloom UK is a professional network for women in communications and advertising industry that aims to help women fulfil their potential. The Group offers a variety of networking, mentoring and fundraising initiatives to help ensure the identification of future leaders in the industry by nurturing, inspiring and motivating women in the earlier stages of their careers.
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Honors & Awards
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Holder of Diplome d'etudes en langue francaise DELF B1 intermediare
Institut Francais Royaume-Uni, Londres
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Shortlisted for WACL Future Leader Award
WACL
Languages
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English
Native or bilingual proficiency
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Polish
Native or bilingual proficiency
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French
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Organizations
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Chartered Institute of Linguists
Member
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Chartered Institute of Marketing
Member
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Bloom UK Networking, Mentoring & Fundraising
Joint Head of Mentoring
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Bloom UK Networking, Mentoring & Fundraising
Mentor Member
-Bloom UK is a professional network for women in communications and advertising industry that aims to help women fulfil their potential. The Group offers a variety of networking, mentoring and fundraising initiatives to help ensure the identification of future leaders in the industry by nurturing, inspiring and motivating women in the earlier stages of their careers.
More activity by Aleksandra
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Lead with Love was such a magical night, we’re still glowing from all the joy, the energy, and the love we shared with our community. Every moment…
Lead with Love was such a magical night, we’re still glowing from all the joy, the energy, and the love we shared with our community. Every moment…
Liked by Aleksandra Marsh
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Ahead of a busy London art week, tomorrow members will regroup at Sotheby's for a panel on "The Eye Has a Gender" We’ll ask: who gets to frame…
Ahead of a busy London art week, tomorrow members will regroup at Sotheby's for a panel on "The Eye Has a Gender" We’ll ask: who gets to frame…
Liked by Aleksandra Marsh
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TheIndustry.fashion
High performance outerwear brand ThruDark, which was co-founded by former UK Special Forces soldiers Anthony 'Staz' Stazicker CGC and Louis Tinsley in 2018, has launched its own marketplace for buying and selling pre-owned ThruDark garments. #thrudark #resale #sustainability #retail #fashion #fashionnews https://lnkd.in/ezvayqPJ
1 Comment -
MacGregor Black
📢 The Body Shop names a new CCO and CBO. The Body Shop has appointed Alia Sirina Hawa as Chief Commercial and Brand Officer, marking a significant leadership move as the heritage beauty brand looks to reignite growth under new ownership. Hawa joined in August 2025, bringing over 15 years’ experience across luxury and consumer goods. She previously held senior roles at L'OCCITANE Group (B Corp), including President for Europe, Middle East and export markets, and Managing Director for the UK & Ireland. Her appointment comes as The Body Shop, now owned by Aurea following its 2024 acquisition, lays the groundwork for a global reset. Hawa’s purpose-led leadership style and commercial expertise align closely with the brand’s activist roots and ambition to re-engage a new generation of conscious consumers. #News #Commercial #Executive #Brand #Beauty #Cosmetics #TheBodyShop #Appointments
12 Comments -
Drapers
Drapers examines how the fashion buying role has evolved, the new responsibilities and skills involved, the challenges faced by these pivotal personnel and the support they need to thrive. Plus, industry insider @life_of_a_buyer tells Drapers the factors impacting the industry now. Illustration by Yvette Earl. Read more here >> bit.ly/4mdzfpS #fashionbuyer #fashionretail #fashion
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Global Cosmetic Industry
Charlotte Tilbury Beauty is launching its digital storefront on Amazon's Premium Beauty in the U.S. This strategic move by the Puig-owned brand will make its award-winning makeup and skin care more accessible to millions. Customers can look forward to new digital tools, including "Shop the Look" videos and a new "Find My Shade" virtual tool for foundations and concealers. This partnership underscores Amazon's growing influence in the beauty retail sector. "Charlotte Tilbury is a global icon in the beauty industry—her innovation, artistry and digital-first approach make her a perfect fit for Amazon Premium Beauty," said Melis del Rey, reneral manager, health and beauty, Amazon U.S. stores. "We're excited to bring her legendary beauty products to our U.S. customers and offer even more access to luxury beauty in Amazon's online store—with incredible selection, convenience, and a unique and engaging shopping experience." Get the full story here: https://lnkd.in/gEZ4Q33K #CharlotteTilbury #AmazonBeauty #BeautyLaunch #PremiumBeauty #DigitalRetail
2 Comments -
Maryna Onyshchuk
Forget Trends! SEPHORA Is Winning by Giving Consumers What They Secretly Want Most. Sephora just showed us the future of #beautyretail and set the standard bar for the entire #beautyindustry Of course, they are brilliant at securing the hottest exclusives: sincerely yours (Gen Alpha’s new spot to be) and #Rhode (which had over 2M searches on Sephora before launch), which brought impressive traffic, loyalty, and hype. But what fascinates me most and I wanted to share with you, as a beauty brand & product expert, are Sephora’s consumer-centric moves that quietly shape the future of beauty: 1. Sephora x Uber Eats (US & Canada) Collaboration: Beauty products can now be delivered in minutes, not days. A forgotten lipstick before a night out or urgent gift: now as easy as ordering pizza. When I read the news on this collab, I was like "OMG, why nobody else came to this idea?!" It is so brilliant and so consumer-friendly. Plus, Sephora has a chance to increase customer acquisition % because Uber Eats customers are going to see Sephora in their app. This is Sephora creating an Amazon Prime moment for beauty but in a faster Sephora-like way. 2. Creator Storefronts: Creators can now curate shoppable “must-have” collections directly on Sephora’s site. Consumers no longer have to ask in the comments, “Which lipstick shade?” or “What hairspray do you use?” → the answers (and the cart) are right there. Very similar to Amazon Storefronts, but tailored to beauty with Sephora’s community touch. Sephora shows to the entire beauty that it is not about just chasing trends. They watch the market (beyond beauty), they are listening deeply to consumer desires and solving real needs: speed, simplicity, and trusted curation. I believe, that’s how you stay ahead in a saturated, competitive market - when you ask yourself: "what’s the next consumer-centric move I want my brand to make"? → Making products accessible instantly (Uber Eats partnership - it's beauty at better than Prime speed). → Turning creator influence into direct sales pipelines (storefronts). → Anticipating demand before launch (Rhode’s 2M+ searches before it even hit shelves). → Building ecosystems where consumers feel guided, not sold to. That’s what creates loyalty, hype, and repeat purchase in a saturated market. If you’re leading a beauty brand, the real question is: What’s your consumer-centric move? Maryna Onyshchuk - New-Gen Beauty Brand & Product Expert On a mission to craft beauty brands, products, and stories that set the trends, create desire, drive sales, and build market leaders. #beautymarketing #beautyinnovation #beautytrends
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