Alex Tucker

What does it take to be the first ever Group CMO of a FTSE 100 giant, leading 1,200 marketers through a global transformation? Recorded last week and released soon, in our latest episode of The Places We'll Go Marketing Show we spoke with Jill Dougan CMO of Informa about her career journey and what it means to lead marketing at scale. Here are 3 standout insights from the conversation: 1. Credibility first Why her top priority was earning the trust of Informa’s 1,200 marketers. 2. Transformation at pace How the “One Informa” programme is unlocking the power of their brands, events and publishing. 3. Human creativity still wins Even in the age of AI, it’s the spark of human imagination that sets marketing apart. Watch out for a masterclass on leadership, resilience, and the future of marketing. Subscribe here to catch this and all of our episodes - https://lnkd.in/e9KYycDJ #Marketing #Leadership #Transformation #Creativity Ritchie Mehta

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A note on how to handle redundancies (and how not to), for PR & Comms agencies 💡 Redundancies in the PR agency market seem to be higher this year than last - despite PR Week reporting there would be less in 2025 vs 2024. Would you agree? I'm cautiously optimistic we're over the worst. However, having spoken to many people on the receiving end it's clear there are good vs not so good practices surrounding this. My top tips: - Don't drag the process out. Anticipation (especially for those with anxiety) and being kept in limbo is difficult for everyone. The best processes I've seen are ones where staff are given the notice they're at risk and the decision is made as quickly as possible. - Be fair with severance pay. Some agencies seem to be giving the bare minimum/statutory - others are giving more generous severance payouts which reduce stress for employees at a difficult time. - Consider voiding their garden leave. Candidates shouldn't have to wait 1-3 months and let opportunities slip by, they should be able to work immediately. - Don't behave weirdly. One candidate I spoke to said that like a breakup, she knew it was coming for months. Slowly being frozen out, distancing and even after the news, an awkward and tense atmosphere at work. This compounds an already difficult situation and what for? - Clear communication with the rest of the team. Explain why the redundancies were made, what the plan is for the business and the health of the business going forward. Whilst no one can guarantee anything, communication and transparency are crucial to avoid a domino effect where others leave out of concern for their job security. What are your thoughts, anything I've missed? #bradshawsearch #redundancies #pr #communications

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“The only cases we have seen where huge transformation with AI doesn’t also deliver significant double-digit year-one savings are when the client isn’t looking at a big enough piece of their business to transform.” A great piece in The Drum from Brandtech Partner and Head of Emerging Technology Rebecca Sykes on the big conversations she’s having with brands as they scale Gen AI across their marketing. Link in comments 👇

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Stop press! My latest podcast interview isn't just for marketers or the built environment marketers. It's just a good discussion about AI and it's positives and negatives. And in testament to this, I had a text last night from an old school friend who isn't a marketer at all saying that “she'd listened to the Interview and found it really useful.” Like it or lump it, AI is fast changing (ChatGPT 5 was released last night) and here to stay, so if you want a good starting point of understanding the basics this interview with Stuart& Kristian is a great place to start Listen My website https://lnkd.in/eHc42ev2 #Marketing #AI #DigitalMarketing

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