Andrew Machin

What if AI could genuinely transform how we understand users? 🤔 Digital twins and synthetic users are sparking fascinating conversations in our UX community. In her recent articles, Raluca Budiu, dives into this question by synthesizing insights from 3 studies on digital twins and synthetic users, and they offer some compelling insights. Here's what the studies revealed: → Digital twins work fairly well to replicate human responses when built from interview data, effectively filling survey gaps and predicting behaviors. → Interview-based models outperform demographic-only approaches by capturing nuanced human insights that basic personas miss. → Bias remains a significant challenge as digital twins perform inconsistently across racial and socioeconomic groups, though extensive interview data appears to reduce these disparities. → Synthetic users fall short by capturing behavioral trends without the authentic magnitude and variability that characterize real human responses. → Simple methods work best—enriching prompts with interview context beats complex technical approaches. Interested in learning more about the studies? Read the full article here: https://bit.ly/4fMWq84 Want to know more about what a digital twin is? Check out this article: https://bit.ly/46FPOWz Want to learn more about designing AI experiences? Try our course: https://bit.ly/4icbqwb #UXResearch #DigitalTwins #ResearchMethods #AIinUX #UserInsights

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Our Head of Product Design Cameron Worboys recently took the stage at Hatch Conference to share how Cash App is navigating the AI design revolution. In a world where anyone can create anything–including building functional websites with Block's goose AI agent in just 10 minutes–the real challenge isn't what we can make... It's what we should make. Cameron explores how designers are evolving from makers to curators, why taste matters more than ever, and how our team's bold design choices help us redefine the world's relationship with money. Cameron's key insight: Create fast, edit slow Watch Cameron break down how Cash App is standing out in a “sea of sameness" and why opinionated design is a strategy for  business as much as it is for creation - full keynote on YouTube, linked in comments ↓ ___ * Prepaid debit cards issued by Sutton Bank, Member FDIC. See Terms and Conditions (linked comments).

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AI is quietly changing how we design digital experiences, from research to testing. In her latest session (now live as a blog), Vishnu priya breaks down what AI brings to the modern UI/UX workflow, and what designers still need to watch out for. Read the full blog here. https://lnkd.in/gErVst6x #AIinDesign #FutureOfUX #UIUXTrends #AIEnhancedDesign #DesignInnovation #UserExperienceDesign #HumanCenteredAI #DigitalExperience

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Defining 'Good' in AI Design: A Crucial Shift Expectations of quality influence AI usage in design. Different fields have varied definitions of what is 'good'. Views on technology change over time. Check out Magic Natalie Snee’s AI Website: https://lnkd.in/dhrSeCn4 👉 Explore Magic Natalie Snee’s AI Song, AI Chatbot, and other golden nuggets from the interview. #AI #Design #Innovation

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Design in B2B isn’t just about polish, it’s about purpose. In this Q&A, Olga Mishina, Lead Product Designer at Voiso, shares how she: 🎯 Designs for complex, multi-touch workflows ⚙️ Builds AI that feels helpful, not intrusive 💡 Balances clarity for new users with speed for power users From real-world UX decisions to system-wide thinking, this one’s packed with practical insight. 📘 Swipe through and see how Olga Mishina approaches product design in a world that never stands still. #Voiso #ProductDesign #B2BDesign #UXLeadership #ContactCenterTech #DesignSystems #AIUX

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Do you often wonder where users struggle, where the message gets fuzzy, and why visitors aren’t sticking around? A design audit takes a deeper look at how your visuals, user experience, and brand guidelines are holding up. It reveals what’s working and what’s off-brand. That’s how you find the clarity to grow and turn user insights into user love. Curious to dig deeper? Master design audits (and hundreds of other UX and design concepts) with our open-access UX Design Library. Link below! 🔗 https://bit.ly/420ca1H #UserExperience #OnlineLearning #UXInsights #DesignThinking #IndustryTrusted

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