Ben Selby

We’re thrilled to announce Brave Bison’s acquisition of leading strategy and insights consultancy MTM!         With an impressive client roster featuring the likes of Google, Samsung Ads, Figma, Formula E, England & Wales Cricket Board (ECB), Sky Sports and BBC, MTM is a trusted audience strategy and insights partner for major global businesses. 🌎      MTM helps some of the biggest names in technology, entertainment and sport scale new business models, evolve products, shape positioning and reframe their relevancy in line with rapidly evolving consumer behaviours, cultural trends and commercial realities. As they join the Brave Bison universe, we become “uniquely positioned to help tomorrow’s super brands capitalise on complexity,” as our CEO and Executive Chairman Oli Green puts it.       Operating alongside but independently from our existing marketing and technology divisions, MTM will form our new insights and consultancy division. This will combine MTM’s depth of industry knowledge and breadth of research methodologies with our agile operating model and proprietary AI tooling across Brave Bison, SocialChain and Engage Digital Partners.      Welcome to the herd team MTM! We can’t wait to get started together on this new chapter. 🤝    Read more here: https://lnkd.in/ejHDNS93

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“The only cases we have seen where huge transformation with AI doesn’t also deliver significant double-digit year-one savings are when the client isn’t looking at a big enough piece of their business to transform.” A great piece in The Drum from Brandtech Partner and Head of Emerging Technology Rebecca Sykes on the big conversations she’s having with brands as they scale Gen AI across their marketing. Link in comments 👇

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What do holding companies and independent agencies really teach us about leadership? Goodway Group's CEO Paul Frampton-Calero ⚡️ reflects on his journey from running Havas Media UK to leading a 96-year-old, family-owned business. The contrasts are stark, but the through lines are powerful. -Discipline vs. bravery -Pressure vs. perspective -Scale vs. intentionality His latest ADWEEK byline explores what he kept, what he left behind, and what it really takes to lead in a transformed media world. Read the full piece: Link in comments below! #Leadership #Media #AgencyLife #IndependentAgency #MarketingStrategy

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Trust is everything, and our new UK report with London Research shows just how powerful it is, especially in the finance sector. 78% of UK consumers are influenced by customer reviews, and our reviews can make a big difference. In fact, ads with Trustpilot signals are 14 times more likely to be clicked, and websites using them see an increase in trust, brand affinity and conversions. Check out the full report: https://lnkd.in/d5pe4-77.

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The latest Untrended Pod is out! And it's all about FEEDBACK - two syllables that can make even the toughest marketer squirm. I joined Publicis Pro legends Nicole, Louise and Lottie ✅to dive deep into the messy world of feedback: how we give it, how we take it, and how it’s evolving in modern workplaces. From why Gen Z lawyers are apparently running to HR when told they're wrong to why agency creatives dread the words “make it punchy,” this episode strips back the layers on a topic that’s often sugar-coated — or worse, ignored. And I finally confess about my aversion to 'track changes'. My dirty professional secret is now well and truly out 👇 🤦‍♂️ Hope you like it, have a listen wherever you go for your stuff. YouTube - https://lnkd.in/e85MPHXc Apple - https://lnkd.in/e-g3-fan Spotify - https://lnkd.in/eiYg8jYx  

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