Cristina Baluta

🏥 93% 𝗼𝗳 𝘄𝗼𝗺𝗲𝗻 𝗳𝗲𝗲𝗹 𝗱𝗶𝘀𝗺𝗶𝘀𝘀𝗲𝗱 𝗯𝘆 𝗱𝗼𝗰𝘁𝗼𝗿𝘀...𝘀𝗼 𝘁𝗵𝗲𝘆’𝗿𝗲 𝘁𝘂𝗿𝗻𝗶𝗻𝗴 𝘁𝗼 𝗲𝗮𝗰𝗵 𝗼𝘁𝗵𝗲𝗿 𝗼𝗻𝗹𝗶𝗻𝗲 ⤵️ While the healthcare system is slow to catch up, tech moves fast 💥 And women are using it to fill the gaps – sharing advice, experiences & support 💁🏽‍♀️ The Reddit, Inc. report with Weber Shandwick shows just how powerful this shift is ⚡ Women are creating their own health ecosystems. It goes beyond advice; it’s about building connection and confidence – and it’s happening at scale 📈 What is the opportunity for startups?💡 Don’t just build products, build online spaces people want to return to 📲 That means: → investing in safety and credibility → treating community as foundational → fostering shame-free conversations 𝗪𝗼𝗺𝗲𝗻 𝗮𝗿𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝘀 𝘁𝗵𝗲𝘆 𝗻𝗲𝗲𝗱. 𝗪𝗲 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮𝗹𝗼𝗻𝗴𝘀𝗶𝗱𝗲 𝘁𝗵𝗲𝗺 🛠️ ♻ Re-share if this resonated with you. 👩🏽‍⚕️Follow Dr Fiona Pathiraja-Møller for more.

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If a PR agency tells you they can guarantee earned media coverage — run. Earned media is not for sale. It’s built through: • Consistent storytelling • Authentic brand positioning • Strong journalist relationships No credible journalist publishes a piece just because someone paid for it. Real coverage is earned — with relevance, newsworthiness, and trust. In PR, integrity matters as much as strategy. Choose partners who are honest about the process and committed to putting in the real work. Because when it’s truly earned, the impact lasts.

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Put a Value on What You Offer – A Collaboration/Partnership Lesson from Yasmin Do you understand how important it is to place value on what you bring to the table—whether it’s a product or a service? Even if the person you’re dealing with is a relative, if you’re entering a partnership with them, make sure they understand the worth of what you’re offering… ₦10, ₦1,000, or ₦100,000,000 let it be clear. Let them know what you’re contributing and what you expect in return. If someone brings more than you, you should know that too—so no one feels used or taken for granted. Often, we feel hurt because we’re kind, supportive, and generous, yet we feel exploited. But the truth is: they didn’t use you—you simply didn’t assign value to what you were giving away. I’m not saying don’t give or support others—do it, but make sure people know how much your support is worth. That way, they can appreciate it and respect the contribution you’re making. Otherwise, you’ll be one of those people who supported a brand or a project and, when the appreciation posts roll out, your name doesn’t even appear. No mention. No credit. No gratitude. This has happened to me. People I’ve mentored or supported in huge ways later claimed I did nothing for them. Why? Because I never put a price on it. I never said, “This is what I’m offering and this is what it’s worth.” Let me give you an example. Let’s say someone makes clothes and you wear them to advertise her brand. She may later say, “I gave her clothes for free,” but never acknowledge that you were actually acting as her brand ambassador. She won’t say, “She wore my clothes on major stages. She sold my brand. She gave me influence I couldn’t afford to pay for at that time.” Why? Because you didn’t make it clear what that was worth.

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