Dan Carroll

🎥 Introducing 'My Perfect Poster,' a new video series where our team share some of their favourite campaigns to showcase OOH creative best practices. Discover how brands can harness emotion to drive results with insights from our ‘10 Steps to the Perfect Poster’ research, launched at the Festival of Marketing. Our first clip explores how to 'Be Brand Bold' – placing logos at the top of a poster can boost brand recall by +32%. Hear from Ishika Sureka (Campaign Manager at JCDecaux UK) as she shares her love for Kleenex's ‘Congested Portraits’. This relatable Out-of-Home campaign cleverly illustrates the feeling of congestion using scrunched faces, only to be "unscrunched" by Kleenex’s Easy Breathe menthol and eucalyptus-scented tissues. Unlock new possibilities for your OOH creative by downloading our guidelines: https://lnkd.in/eWnCeyz9 📊 #MyPerfectPoster #OOH #CreativeInnovation #insight

44

6 Comments

How should brands navigate AI search? 🔎 In the latest episode of The Media Leader Podcast, Paul Bland, Chief Digital Officer at Havas Media Network UK, unpacks how AI-driven search is rewriting the rules of brand visibility. This conversation follows the launch of Brand Insights AI, Havas Media Network UK’s custom-built tool designed to help brands understand and optimize how they appear across leading AI platforms. Listen now and discover how to stay visible in the evolving search landscape https://lnkd.in/e6RmgHrj 🎧 #HavasProud #AISearch #AI #ConvergedAI #BrandInsightsAI The Media Leader UK | Havas Media UK

33

We’re thrilled to announce Brave Bison’s acquisition of leading strategy and insights consultancy MTM!         With an impressive client roster featuring the likes of Google, Samsung Ads, Figma, Formula E, England & Wales Cricket Board (ECB), Sky Sports and BBC, MTM is a trusted audience strategy and insights partner for major global businesses. 🌎      MTM helps some of the biggest names in technology, entertainment and sport scale new business models, evolve products, shape positioning and reframe their relevancy in line with rapidly evolving consumer behaviours, cultural trends and commercial realities. As they join the Brave Bison universe, we become “uniquely positioned to help tomorrow’s super brands capitalise on complexity,” as our CEO and Executive Chairman Oli Green puts it.       Operating alongside but independently from our existing marketing and technology divisions, MTM will form our new insights and consultancy division. This will combine MTM’s depth of industry knowledge and breadth of research methodologies with our agile operating model and proprietary AI tooling across Brave Bison, SocialChain and Engage Digital Partners.      Welcome to the herd team MTM! We can’t wait to get started together on this new chapter. 🤝    Read more here: https://lnkd.in/ejHDNS93

80

1 Comment

As the UK prepares for changes in restrictions around advertising less healthy food or drink (LHF), the industry is asking: will this stifle creativity or spark a new era of innovation?   Our CEO, Richard Arscott, shares his perspective in this piece for Creative Salon Worldwide:   "Ultimately, these restrictions have the potential to shape a more positive and beneficial communications landscape - helping build brands the world wants more of that drive commercial performance while also serving people and the planet."   Read the full article in the comments below. #Advertising #Creativity #LHF #HFSS

44

4 Comments