Simon R.

GenAI creative production is levelling the playing field for SMEs to make great ads faster, better and more affordably. ITV Media launched its GenAI creative production service almost a year ago with Sheepbridge Interiors and Travel House as our launch advertisers and with creative effectiveness measurement from System1... and the demand has been phenomenal, helping our creative producers to spend more time on coming up with ideas and enabling SMEs testing TV for the first time to have more effective ads for less. Great to contribute to this article with Emmett Lindner in The New York Times to share more on this - where he reports too that nearly 90 percent of marketers who spent more than $1 million on digital video ads last year are using or have plans to use generative A.I. to create video advertisements. Link to the article in the comments below. Simon Farnsworth Stefan Hoejmose Clive Santamaria Paul Kerrison Alan Hall Kelly Williams Rhys McLachlan Kate Waters Jonathan Moffie Burhan Hamid Anant Joshi Peter Grose George Buschman Greg Worthington Nigel Cummings John Kearon Jon Evans Chiara Manco Peter Fergusson Laura Wootton

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We’re thrilled to announce Brave Bison’s acquisition of leading strategy and insights consultancy MTM!         With an impressive client roster featuring the likes of Google, Samsung Ads, Figma, Formula E, England & Wales Cricket Board (ECB), Sky Sports and BBC, MTM is a trusted audience strategy and insights partner for major global businesses. 🌎      MTM helps some of the biggest names in technology, entertainment and sport scale new business models, evolve products, shape positioning and reframe their relevancy in line with rapidly evolving consumer behaviours, cultural trends and commercial realities. As they join the Brave Bison universe, we become “uniquely positioned to help tomorrow’s super brands capitalise on complexity,” as our CEO and Executive Chairman Oli Green puts it.       Operating alongside but independently from our existing marketing and technology divisions, MTM will form our new insights and consultancy division. This will combine MTM’s depth of industry knowledge and breadth of research methodologies with our agile operating model and proprietary AI tooling across Brave Bison, SocialChain and Engage Digital Partners.      Welcome to the herd team MTM! We can’t wait to get started together on this new chapter. 🤝    Read more here: https://lnkd.in/ejHDNS93

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“The only cases we have seen where huge transformation with AI doesn’t also deliver significant double-digit year-one savings are when the client isn’t looking at a big enough piece of their business to transform.” A great piece in The Drum from Brandtech Partner and Head of Emerging Technology Rebecca Sykes on the big conversations she’s having with brands as they scale Gen AI across their marketing. Link in comments 👇

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Trust is everything, and our new UK report with London Research shows just how powerful it is, especially in the finance sector. 78% of UK consumers are influenced by customer reviews, and our reviews can make a big difference. In fact, ads with Trustpilot signals are 14 times more likely to be clicked, and websites using them see an increase in trust, brand affinity and conversions. Check out the full report: https://lnkd.in/d5pe4-77.

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New UK data law changes are creating fresh opportunities for marketers. Download our practical implementation guide: https://lnkd.in/e89EWFKT Changes in UK data law are opening doors for better user experiences, streamlined compliance and more effective marketing strategies. We've created a comprehensive guide to help you understand exactly how these changes can benefit your business and marketing efforts. 🎯 Key opportunities our guide covers: Simplified cookie consent requirements that reduce user friction New GA4 configurations that enhance privacy and performance Strategies for international campaigns and compliance Building stronger customer trust through transparent data practices These regulatory updates present a genuine opportunity to enhance your marketing measurement whilst maintaining user privacy standards. Our guide provides clear, actionable steps with no legal jargon - just practical advice to help you implement these changes effectively. What questions do you have about navigating these new opportunities? 👇

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How should brands navigate AI search? 🔎 In the latest episode of The Media Leader Podcast, Paul Bland, Chief Digital Officer at Havas Media Network UK, unpacks how AI-driven search is rewriting the rules of brand visibility. This conversation follows the launch of Brand Insights AI, Havas Media Network UK’s custom-built tool designed to help brands understand and optimize how they appear across leading AI platforms. Listen now and discover how to stay visible in the evolving search landscape https://lnkd.in/e6RmgHrj 🎧 #HavasProud #AISearch #AI #ConvergedAI #BrandInsightsAI The Media Leader UK | Havas Media UK

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Agencies unite to power AI-led marketing “Not only are we bringing more capabilities together under one roof, but we’re using applied artificial intelligence in new ways for better efficiency, fewer points of failure and far greater speed.” A new national agency group has launched from offices in Portsmouth and Sheffield, combining digital marketing and artificial intelligence innovation with plans for rapid growth. The newly-formed Hewitt Matthews Group (HMG) has acquired Sheffield-based digital agency Quba. The group brings together more than 30 staff and clients including the NHS, BOXPARK, Carnival UK and Birmingham Airport. HMG plans to fuse enterprise technology, digital marketing and applied artificial intelligence, with work already underway on bespoke large language models to drive insight and decision-making. Find out more here: https://lnkd.in/drTbET2J Carl Hewitt Reece Matthews Jonny Tooze Matthew Williams

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As the son of a retired music teacher who also loves cars - this campaign struck a chord. A digital Out-of-Home campaign from Audi UK translating the engines of its RS models into sheet music 🎼🎵 Each creative features a single line of sheet music, created by composer Ben Parry, that translates the notations of a specific Audi model named underneath - such as the E-tron and RS3. The campaign is a great example of the opportunities on offer to be brand bold and demand audience attention creatively through the public screen of OOH. Read more in Campaign: https://okt.to/wkbB1V #jcduk #OOH #audi

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