About
I am a senior executive and former founder and CEO of a global software provider that I…
Articles by David
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Poll Reflection: Does COVID-19 demand new preference and intent data? (78% say it does)
Poll Reflection: Does COVID-19 demand new preference and intent data? (78% say it does)
There is a feeling amongst many in the marketing industry that consumer behaviour will be so altered by COVID19 that…
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The UK government is failing innovative growth companies at this pivotal moment
The UK government is failing innovative growth companies at this pivotal moment
I applaud the UK government for their economic support at this critical time, but it fails to deliver any meaningful…
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Marketers understand the value of earned media – now let’s talk about earned data
Marketers understand the value of earned media – now let’s talk about earned data
In marketing 101 we all learn about how to create a strategy across owned, paid and earned media. It’s generally…
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It's the data, stupid.
It's the data, stupid.
I’ve been struck in the past weeks by the accelerating pace of movement around consumer data. We have seen…
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Please accept my humble invitation: here are my 4 predictions for marketing in 2019.
Please accept my humble invitation: here are my 4 predictions for marketing in 2019.
If column inches were an indicator of impact then GDPR was 2018’s biggest transformative event in marketing since the…
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Multi-channel marketing and loyalty programmes are key drivers of the best UK marketing campaigns of 2016.
Multi-channel marketing and loyalty programmes are key drivers of the best UK marketing campaigns of 2016.
3radical's latest UK consumer study has revealed the marketing winners and losers across the UK’s key industries. And…
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Brand-loyal Brits want more from their loyalty cards
Brand-loyal Brits want more from their loyalty cards
Loyalty schemes have been one of the huge marketing successes of British commerce in the last decade. However, many…
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How are Leading Brands Turning Customers into Advocates?
How are Leading Brands Turning Customers into Advocates?
In this last post in my Marketing Campaigns that Engage series, I take a look at…
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How are Leading Brands Re-Invigorating their Loyalty and Re-Engagement Campaigns?
How are Leading Brands Re-Invigorating their Loyalty and Re-Engagement Campaigns?
Traditional marketing campaigns are getting lost in the noise as consumers are bombarded. How do you…
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Employee engagement matters.... don't just focus on consumers
Employee engagement matters.... don't just focus on consumers
More often than not, most major brands out there are more concerned with how to increase consumer engagement than how…
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Activity
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🚀 RPC advises PERSUIT® on its acquisition of Apperio We’re proud to support PERSUIT as it expands its legal tech offering with the acquisition of…
🚀 RPC advises PERSUIT® on its acquisition of Apperio We’re proud to support PERSUIT as it expands its legal tech offering with the acquisition of…
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I’m extremely humbled to have one of my best friends and mentor who taught me everything I know about sales to extend his support and trust. Looking…
I’m extremely humbled to have one of my best friends and mentor who taught me everything I know about sales to extend his support and trust. Looking…
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This week I completed my work placement at Artscapy, undertaken as part of the Master’s programme at Sotheby's Institute of Art. Grateful to the…
This week I completed my work placement at Artscapy, undertaken as part of the Master’s programme at Sotheby's Institute of Art. Grateful to the…
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"The invoice shouldn't be the first conversation you have about value with your law firm." As Chris Perry points out, that's like ordering a…
"The invoice shouldn't be the first conversation you have about value with your law firm." As Chris Perry points out, that's like ordering a…
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The Social Value Crackdown: have we seen this before? 🥸 For those not old enough to remember, T&S (travel & subsistence) was a government scheme…
The Social Value Crackdown: have we seen this before? 🥸 For those not old enough to remember, T&S (travel & subsistence) was a government scheme…
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🎉 Last week we welcomed the PERSUIT® people leaders Michelle Landy and Olivia Pucci to meet the whole Apperio team in London. We learnt about the…
🎉 Last week we welcomed the PERSUIT® people leaders Michelle Landy and Olivia Pucci to meet the whole Apperio team in London. We learnt about the…
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Had the pleasure of joining a Lunch and Learn session at the stunning Salesforce regional HQ, thanks to the kind invite from Chris Tew! Alongside…
Had the pleasure of joining a Lunch and Learn session at the stunning Salesforce regional HQ, thanks to the kind invite from Chris Tew! Alongside…
Liked by David Eldridge
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The CFO’s playbook on legal e-billing 📕 Real-time visibility. Forecastable costs. Audit-ready data. If you’re a CFO or finance lead, you’ve likely…
The CFO’s playbook on legal e-billing 📕 Real-time visibility. Forecastable costs. Audit-ready data. If you’re a CFO or finance lead, you’ve likely…
Liked by David Eldridge
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Outside counsel in 2025: Metrics + Trust = Better outcomes Struggling to strike the right balance with your external law firms? Many legal teams…
Outside counsel in 2025: Metrics + Trust = Better outcomes Struggling to strike the right balance with your external law firms? Many legal teams…
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Well worth watching if you buy legal services.
Well worth watching if you buy legal services.
Shared by David Eldridge
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Did you miss our webinar on "The New Era of Legal Spend Management" yesterday? No worries! We have a full video recap. Key takeaways from the…
Did you miss our webinar on "The New Era of Legal Spend Management" yesterday? No worries! We have a full video recap. Key takeaways from the…
Liked by David Eldridge
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🚨This is such an important one and huge thanks to Currys plc and Microsoft for their phenomenal partnership - to get #AI skills into our grass roots…
🚨This is such an important one and huge thanks to Currys plc and Microsoft for their phenomenal partnership - to get #AI skills into our grass roots…
Liked by David Eldridge
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What does "being bought, not sold" really mean? This article from Andrea Kerwat uncovers four insights CEOs know before they head to…
What does "being bought, not sold" really mean? This article from Andrea Kerwat uncovers four insights CEOs know before they head to…
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