Sarah Thomas Ph.D.

What does it take to be the first ever Group CMO of a FTSE 100 giant, leading 1,200 marketers through a global transformation? Recorded last week and released soon, in our latest episode of The Places We'll Go Marketing Show we spoke with Jill Dougan CMO of Informa about her career journey and what it means to lead marketing at scale. Here are 3 standout insights from the conversation: 1. Credibility first Why her top priority was earning the trust of Informa’s 1,200 marketers. 2. Transformation at pace How the “One Informa” programme is unlocking the power of their brands, events and publishing. 3. Human creativity still wins Even in the age of AI, it’s the spark of human imagination that sets marketing apart. Watch out for a masterclass on leadership, resilience, and the future of marketing. Subscribe here to catch this and all of our episodes - https://lnkd.in/e9KYycDJ #Marketing #Leadership #Transformation #Creativity Ritchie Mehta

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Half of S&P 500 companies are expected to be replaced over the next 10 years. (Innosight) Sustained business success is brand Nirvana. A notoriously difficult state to attain. Inspired by our practice at TwentyFirstCenturyBrand supporting clients with Brand Transformation, Neil Barrie and I decided to dig deep into how Legacy Brands continually transform to remain the power brands of today and tomorrow. We spoke to some of the sharpest marketers we know: Lynne Biggar, Jonathan Mildenhall, Mark Kirkham, Jonathan Bottomley, Ned Duggan, Charl Bassil and many more. How they rise again instead of fading away. How they drive reappraisal, not reinvention. How they transform from the inside out. Read the piece in the comments, full of lessons (and provocations) for anyone leading change.

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This morning, I joined BBC Radio 5’s Wake Up to Money with Felicity Hannah to dig into how AI is really affecting jobs in the UK. AI is having a two-sided impact on businesses – and the conversation needs to go beyond just “AI is taking our jobs.” It’s also pushing leaders to rethink roles and even create new ones. We should be asking: what can AI genuinely improve, and where do humans still do it better? By now, most of us know that repetitive, structured tasks with clear processes are most at risk – and that often includes many entry-level roles. But that doesn’t mean new opportunities aren’t emerging. Take our Hire, Train, Deploy program, for example – it helps early-career talent build in-demand skills and places them straight into business-critical roles. That’s especially valuable now, as UK employers face rising costs due to increased national insurance contributions. There are still plenty of areas where AI just doesn’t cut it. Right at the top of that list is the ‘human premium’ – skills like strategic thinking, creativity, and emotional intelligence. AI isn’t here to replace everyone, but it is moving fast. As it continues to handle more of the background work, it’s on us to ask whether our skills are keeping up with what the future of work demands. Listen to the full conversation here (from 19:28 mins): https://lnkd.in/eDDNbx_g Henry Jones Tom Elliott Robert Walters

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