Ellie Holland

We’re thrilled to announce Brave Bison’s acquisition of leading strategy and insights consultancy MTM!         With an impressive client roster featuring the likes of Google, Samsung Ads, Figma, Formula E, England & Wales Cricket Board (ECB), Sky Sports and BBC, MTM is a trusted audience strategy and insights partner for major global businesses. 🌎      MTM helps some of the biggest names in technology, entertainment and sport scale new business models, evolve products, shape positioning and reframe their relevancy in line with rapidly evolving consumer behaviours, cultural trends and commercial realities. As they join the Brave Bison universe, we become “uniquely positioned to help tomorrow’s super brands capitalise on complexity,” as our CEO and Executive Chairman Oli Green puts it.       Operating alongside but independently from our existing marketing and technology divisions, MTM will form our new insights and consultancy division. This will combine MTM’s depth of industry knowledge and breadth of research methodologies with our agile operating model and proprietary AI tooling across Brave Bison, SocialChain and Engage Digital Partners.      Welcome to the herd team MTM! We can’t wait to get started together on this new chapter. 🤝    Read more here: https://lnkd.in/ejHDNS93

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As the UK prepares for changes in restrictions around advertising less healthy food or drink (LHF), the industry is asking: will this stifle creativity or spark a new era of innovation?   Our CEO, Richard Arscott, shares his perspective in this piece for Creative Salon Worldwide:   "Ultimately, these restrictions have the potential to shape a more positive and beneficial communications landscape - helping build brands the world wants more of that drive commercial performance while also serving people and the planet."   Read the full article in the comments below. #Advertising #Creativity #LHF #HFSS

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Ready to level up your sustainability game? 🎬🌍🌱 The next round of the albert Suppliers Directory is live and we’re proud to announce that over 30 new suppliers have joined the list to help you bring sustainability into every part of your production. Since launching earlier this year, the directory is a trusted platform for productions looking to make more sustainable choices on set. It’s all about connecting productions with independently vetted suppliers that share the same environmental values and goals. Now with more suppliers on the list, it’s even easier to have sustainability implemented into every part of your production, from catering and costumes to transport and studios. Here’s why you should start using the Directory: ·       All suppliers are vetted and committed to sustainable practices ·        Rigorous, science-backed standards for quality assurance ·        Easy-to-use filters so you can quickly find what you need ·       An admin fee structure that ensures oversight, quality and trust Whether you're just getting started or leading the way in sustainable production, this is your go-to resource to make a real difference🌱💡. Explore the directory here: https://lnkd.in/dfPbj8k #SustainableProduction #Film #TV #Filmmaking #Production #Suppliers #Sustainability #OnSet

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What happens when you launch an agency in one of the toughest climates for creatives — and it starts going better than expected? Julie Seal is a few months into running Republic of Imagination, and in her latest diary for The Drum, she reveals how pitches, partnerships, and persistence are paying off. Between a whirlwind of new briefs, birthday celebrations, and strategic networking, Julie shows why optimism and community-building might be the most underrated business tools. Full read here: https://lnkd.in/eb22HNgc #Agency #Advertising #Social #Opinion

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Brands and companies wanting to ramp up their creator work is a wonderful thing. But now we have another challenge - how do we deliver creator scale? Saw a great post by Tom Cornish who nailed it - scaling creator marketing isn't just about doing more. You can't just multiply creators, campaigns, or content 20 times over. (Especially not with AI shortcuts… YouTube are cracking down on AI-generated content, protecting authentic creators over content farms. AI might handle stuff like assets - see Unilever's approach - but we have to scale while maintaining authenticity. And scaling humans is hard!) As Tom mentioned, media distribution is key to scaling influencer strategy. Not more content, but more ways for audiences to consume it - like Sidemen Entertainment making content that works across Netflix, live events, merchandise, and social simultaneously. We’re wanting to solve the access and resources issue with Arcade Creative, giving brands direct access to the Sidemen ecosystem to co-create culturally resonant partnerships. Which leads me to my final thought: the importance of creator teams. There's worry about AI replacing managers and workflows, but if we scale influencer marketing properly, creators having the right infrastructure becomes more important than ever. Scale isn't about volume. Especially when more volume often means poorer or diluted content. It's about integration. Choosing the right creator, fitting within and being additive to their ecosystem, making multi-channel content with them. We’re entering a new cycle as an industry, the creator publisher, and it’s an exciting time for brands to access deeply engaged audiences, built on peer to peer trust. Would love to chat if you want to hear more about the work we’re doing at Arcade Creative to navigate and immerse in this cycle, too!

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