Emmie Squire-Norton

We’re thrilled to announce Brave Bison’s acquisition of leading strategy and insights consultancy MTM!         With an impressive client roster featuring the likes of Google, Samsung Ads, Figma, Formula E, England & Wales Cricket Board (ECB), Sky Sports and BBC, MTM is a trusted audience strategy and insights partner for major global businesses. 🌎      MTM helps some of the biggest names in technology, entertainment and sport scale new business models, evolve products, shape positioning and reframe their relevancy in line with rapidly evolving consumer behaviours, cultural trends and commercial realities. As they join the Brave Bison universe, we become “uniquely positioned to help tomorrow’s super brands capitalise on complexity,” as our CEO and Executive Chairman Oli Green puts it.       Operating alongside but independently from our existing marketing and technology divisions, MTM will form our new insights and consultancy division. This will combine MTM’s depth of industry knowledge and breadth of research methodologies with our agile operating model and proprietary AI tooling across Brave Bison, SocialChain and Engage Digital Partners.      Welcome to the herd team MTM! We can’t wait to get started together on this new chapter. 🤝    Read more here: https://lnkd.in/ejHDNS93

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The Cannes Lions Creativity Report is your tool for understanding which Awards, sectors and countries were on the rise in 2025 – so you can turn data-based insights into actionable strategies for growth. This year’s Awards data showed that independent agencies are having their moment, proving you don’t have to be big to think big. Find out which countries climbed the ranks, and which regions are at the top of their game. Read the report now | https://lnkd.in/epMMwusG

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Pulling power as agency secures trio of wins “The trio of wins come just a few months or so after the MBO and puts us in a good position to achieve our growth aims for this year.” Birmingham-based digital marketing agency Pull The Pin Agency (PTP) has secured three contracts worth a combined £280,000, adding to its growing reputation across sectors. The agency will support marketing insight specialist Sparkminds® with customer acquisition, SEO and paid media campaigns, as well as deliver a fresh strategy for Fusion Landscaping & Facilities focused on organic social and SEO. PTP, which is led by managing director Sam Hufton, has also been appointed by Small Heath-based manufacturer Frederick Cooper (Birmingham) Ltd. to overhaul its digital presence, including technical SEO and organic content. Read more here: https://lnkd.in/gYACb4ar Prenam Gill Jon Stone Jack Boulter 

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Our brilliant partner at Indeed, Clíona Hayes Hayes, recently sat down with The Drum for an insightful interview discussing the intricacies of marketing on a global scale, why she thinks taking risks is key to successful work – and how Indeed's latest campaign from #72LA and #72AMS excels on both fronts. 🎙️ "We’re calling out the absurdities in hiring, like lack of salary transparency, arbitrary requirements, nepotism and mismatched expectations...At its core, our campaign emphasizes substance over superficiality, challenging biases that prioritize pedigree and privilege over real skills and value." Read the full interview, here: https://lnkd.in/eMNfEvhM

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Prodigal return highlights sector-beating retention rate at Leeds agency Principles Agency currently boasts a staff turnover rate of just 5%, compared to an industry average of 24%, and staff keep coming back More: https://lnkd.in/eyHtNfHb #agency #creative #prodigal #retention

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What a day! Yesterday Thinkbox Vision’s event saw many marketeers gather to explore the TV industry and the role advertising continues to play.   Our Chief Commercial Officer, Rak Patel was amongst the industry experts reflecting on the current state of play, speaking on a panel alongside commercial leads from Sky Media UK, ITV and Disney to discuss where TV is going and how it will better serve brands.   Key takeaways from the session include: - Reach, Trust & Effectiveness: TV remains a trusted platform, delivering reach and reliable results for brands in a fast-changing environment. - Industry Collaboration: Initiatives like Project Lantern are driving progress, creating universal measurement standards and increasing accessibility—especially for SMEs. - Positive Regulation: Governance and oversight provide brands with the confidence to invest in TV, knowing their campaigns are in a safe and effective space.   Attendees then got to hear the latest news from Project Lantern, a joint measurement initiative between Sky, ITV and Channel 4. As well as insights into the Educating Yorkshire series with Mr Burton sitting down with Twofour’s David Clews and AJ Odudu.

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Trust is everything, and our new UK report with London Research shows just how powerful it is, especially in the finance sector. 78% of UK consumers are influenced by customer reviews, and our reviews can make a big difference. In fact, ads with Trustpilot signals are 14 times more likely to be clicked, and websites using them see an increase in trust, brand affinity and conversions. Check out the full report: https://lnkd.in/d5pe4-77.

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Find out more about the implications for marketers of the UK Data Use & Access Act. Download our guide to the changes you should be making so you don’t get left behind: https://lnkd.in/e7eWCM-6 The UK Data Use & Access Act 2025 is the biggest shift in data protection since GDPR, and it will deliver new insight for smart businesses. New cookie consent rules, clearer legitimate interest provisions and updated Google Analytics 4 requirements mean UK companies can build stronger user trust while improving their data strategies. But implementation matters. Get it wrong, and you're facing compliance headaches. Get it right, and you're ahead of competitors still using outdated approaches. To help we've put together a guide that provides practical strategies for UK businesses operating domestically and internationally. From GA4 configuration to cookie banner redesigns, we've mapped out exactly what you need to do. Download our implementation guide: https://lnkd.in/e7eWCM-6 #UKDataAct #DUAA2025 #DataPrivacy #GoogleAnalytics

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IPA Bellwether: 16 marketers on balancing short-term and long-term goals UK marketing budgets saw the fastest expansion in a year during Q2 2025, with a net balance increase of 5.5%, reversing the Q1 decline of -4.8%, according to the latest IPA (Institute of Practitioners in Advertising) Bellwether report. The rebound was driven largely by short-term channels like sales promotions and direct marketing, which both hit their highest net balances in over a year. PMW spoke to a panel of marketing experts on how to balance tactical gains with long-term brand building and why over-reliance on short-term tactics could limit future growth in a still-uncertain economic landscape. Read on via the link in the comments. With insights from: Digge Zetterberg Odh Frontify Rachel Macey Kantar Media Owen Hanks Measure Protocol Victoria Usher GingerMay Sam Panzer Talon.One Will Frappell Charlie Oscar Dan Brink UniLED Software Paul Samuels AEG Daniel Todaro Gekko Dean Nagib Azerion Lauren Maynard FutureBrand Marko Johns Seedtag Harry Darlington Medialab Group Chris Daly CIM | The Chartered Institute of Marketing Sara Vincent Utiq Adam Biddle GH05T #performancemarketing #IPAbellwether #data #adtech #brand

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⏰ #NowIsTheTime to tackle ageism in PR. To round off National Inclusion Week, we’re unveiling a new CIPR Research Fund report that shows just how many PR professionals have had their age negatively impact their career progression. This new study by Jenny Manchester, Head of Communications at the Centre for Ageing Better ‘An age-old problem: What can we do to tackle ageism in PR?’ reveals how experienced PR practitioners face both exclusion and stereotyping. The research uncovered: • Evidence that recruitment bias and coded job language systematically excludes older candidates • Gaps in training and development opportunities between younger workers and professionals at senior career stages • An Industry-wide need for flexible working policies that adapt to changing life circumstances • Workplace cultures that prioritise youth over the strategic value of experience The study concludes with key recommendations for individuals, employers, and the broader industry to tackle ageism in PR. It is accompanied by a practical checklist to help build age-friendly workplace cultures, adapted from the Centre for Ageing Better’s Age-friendly Employer Pledge Culture toolkit. Download the full research and checklist: https://lnkd.in/eCcCB9Uq #CIPRinclusion

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