Emmie Faust

Most ppl don’t realise how much pipeline LinkedIn ads are actually influencing. One of our clients turned off their TOF and MOF campaigns before coming to us... Suddenly, inbound enquiries tanked. They knew at that point it must have been the LinkedIn ads, but it was hard to really prove that out. Attribution can be hard, but the tools exist now more than ever. I have made it our goal at Kiin.co - Linkedin Ads Agency to make sure we can show not only direct conversions but also influenced pipeline. proving out a marketing initiative is half the battle. This means telling a compelling story. When we dig in, LinkedIn is influencing WAY more pipeline than anyone thought. When we dug into another client's middle of funnel ads, it turned out it was influencing a sh$t ton of pipeline. These were mostly thought-leader ads. + Use tools like Fibbler and LinkedIn conversion API. + Compare company engagement levels (clicks and impressions) compared to pipe and revenue. + work out metrics such as pipeline to spend (pipe:spend) and revenue to spend (rev:spend) per campaign level. LinkedIn is so much more than a last-touch lead-gen marketing tool. It is powerful because it can deliver content to your exact ICP: your story, and content which builds trust and authority and educates.

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9 Comments

While everyone fights for festive attention with bigger budgets, smart brands are quietly dominating with this approach: Many festive campaigns fail to deliver impact, but not for the reason you think. It's not about having a bigger budget. It's about being able to show the right message to the right audience with the right frequency. This is only possible with programmatic advertising, where holistic campaign impression and frequency can be looked at. Here are top reasons to use programmatic advertising that makes campaigns impactful. The third point will also make your CFO very happy, because it tracks what actually matters for business growth. This festive season, precision and measurable impact should be your focus, not just brand awareness. Have you started leveraging programmatic yet? #programmaticadvertising #festivecampaigns #marketing

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12 Comments

Agencies are the ones who understand influencer chaos the best. As the founder of Skribe & Socion, I’ve seen this struggle up close. Working with agencies of all sizes, from boutiques to massive PR teams, has been an honour for us at Skribe. And no matter where we looked, the same frustration kept surfacing. After weeks of searching for the perfect influencer, agencies are left with inaccurate data, mismatched profiles, and wasted time. Campaign deadlines slip. Customers grow impatient. And the worst part? Agencies carry the blame for things outside their control. That frustration stuck with us. We knew there had to be a better way. As a result, agencies were considered when developing Socion. What we wanted most was to give back time, confidence, and control to the people who make campaigns possible. Here’s what we focused on: ▶️ Accuracy instead of guesswork ▶️ Faster matches for tighter deadlines ▶️ Access to 2 lakh+ influencers across industries and budgets ▶️ A platform simple enough to use on your busiest day Socion isn’t just software to us. It’s a response to countless late nights, missed chances, and calls from agency friends who said, “There has to be a better way.” It’s now live with limited free access for early users. Try it now if you're sick of fighting fires rather than telling stories. https://socion.in/

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4 Comments

Every time our client tried to scale, results got worse. We changed that without starting from scratch. One of our nationwide, service-based clients couldn’t scale. Every time they increased ad spend, CPL went up. Results were decent (around £15 to £22 per lead) but it wasn’t scalable. They wanted to invest more, but performance dropped every time they tried. We didn’t scrap everything. We audited what was working and made sharp, focused improvements. Then we launched a second campaign alongside the original. New landing page. More qualifying questions. Clear goal: match or beat the current CPL and double the lead volume. To make it happen, we tested fresh creative, bold angles, and messaging centred around the customer. We also ran an on-site content day. Not for fluff. For performance-driven assets. Strong hooks. Clear CTAs. Video that stood out from every competitor in their space. After 13 days: → CPLs dropped to as low £2.85 → 60+ pre-qualified leads in 3 days → Projected 1,500 high-intent leads in the first 30 days Now they can spend less to get more. And spend more to get even more. Two high-performing campaigns are now running side by side. Projected to deliver over 10 times their previous results. When the ads start to fatigue? We’re already testing what's next. That’s how you scale. Sustainably. Confidently. On purpose.

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10 Comments