Eve Rodway

Ready to level up your sustainability game? 🎬🌍🌱 The next round of the albert Suppliers Directory is live and we’re proud to announce that over 30 new suppliers have joined the list to help you bring sustainability into every part of your production. Since launching earlier this year, the directory is a trusted platform for productions looking to make more sustainable choices on set. It’s all about connecting productions with independently vetted suppliers that share the same environmental values and goals. Now with more suppliers on the list, it’s even easier to have sustainability implemented into every part of your production, from catering and costumes to transport and studios. Here’s why you should start using the Directory: ·       All suppliers are vetted and committed to sustainable practices ·        Rigorous, science-backed standards for quality assurance ·        Easy-to-use filters so you can quickly find what you need ·       An admin fee structure that ensures oversight, quality and trust Whether you're just getting started or leading the way in sustainable production, this is your go-to resource to make a real difference🌱💡. Explore the directory here: https://lnkd.in/dfPbj8k #SustainableProduction #Film #TV #Filmmaking #Production #Suppliers #Sustainability #OnSet

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As the busiest time of year approaches, preparation is everything. We asked a few of our operations directors at NRI to share their top pieces of advice for brands looking to navigate peak season with confidence. From demand planning to customer communication, here’s what they had to say about setting yourself up for success 👉 https://lnkd.in/gKEH3WAy

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Pulling power as agency secures trio of wins “The trio of wins come just a few months or so after the MBO and puts us in a good position to achieve our growth aims for this year.” Birmingham-based digital marketing agency Pull The Pin Agency (PTP) has secured three contracts worth a combined £280,000, adding to its growing reputation across sectors. The agency will support marketing insight specialist Sparkminds® with customer acquisition, SEO and paid media campaigns, as well as deliver a fresh strategy for Fusion Landscaping & Facilities focused on organic social and SEO. PTP, which is led by managing director Sam Hufton, has also been appointed by Small Heath-based manufacturer Frederick Cooper (Birmingham) Ltd. to overhaul its digital presence, including technical SEO and organic content. Read more here: https://lnkd.in/gYACb4ar Prenam Gill Jon Stone Jack Boulter 

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Prodigal return highlights sector-beating retention rate at Leeds agency Principles Agency currently boasts a staff turnover rate of just 5%, compared to an industry average of 24%, and staff keep coming back More: https://lnkd.in/eyHtNfHb #agency #creative #prodigal #retention

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How do you stand out during one of retail’s busiest moments? Waitrose & Partners cracked the code on seasonal success with a TikTok campaign that combined emotion, entertainment, and effectiveness. In partnership with System1 and TikTok, Waitrose tested their Easter campaign using Test Your Ad Social and Test Your Ad Audit. The results speak for themselves: • 5.0 Star Rating (Exceptional) • 1.27 Spike Rating (Strong) • 64% Fast Fluency (Good) • +2.3% lift in purchase intent Read the full case study: https://hubs.la/Q03CLN2s0 Download the TikTok research: https://hubs.la/Q03CLLvq0

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Gousto’s VP Marketing Anna Greene spoke to Marketing Week about prioritising profitable growth and our ambitions to take on more share of stomach outside the meal kit market. Anna’s key takeaways: 1️⃣Ambition + rigour = sustainable growth “Pairing ambition with real marketing rigour and discipline” means interrogating every part of the marketing mix for efficiency and making the brand and product work tighter together to boost customer lifetime value. 2️⃣ Rethink who you’re really competing with Forget obsessing over market share. For Gousto, if it’s eaten for dinner, it’s competition. 3️⃣ Winning behaviour change, not just brand switching  We’re challenging deeply ingrained grocery habits - our job is to get customers to believe there is a better way to plan, shop, and cook their meals. 4️⃣ Risk is built into the plan Efficiency can smother innovation, so Gousto uses the 70:20:10 model - with 10% of budget protected for experimentation with a “tolerance for risk.” 5️⃣ Lead the dual agenda “We need to deliver the numbers today and build a brand that grows tomorrow.” Balancing short-term performance with long-term equity is the job.

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