Eduardo Hotta

🚀 My Ultimate Email Marketing Cheatsheet Use this to capture & nurture leads with email marketing 🛠 Tools ConvertKit – Great for creators Active Campaign – Best for segmentation + automation Beehiiv – Clean for newsletters Klaviyo – Top for eCommerce brands Zapier – Automate lead flows from your site 📩 Website CTAs Lead magnet offers Newsletter signup in footer Exit-intent offer with lead magnet Inline opt-ins in blog posts Landing page to collect emails 📬 Welcome Sequence (5 steps) Intro + Origin Story Your Mission + Value You’ll Deliver Top Content You’ve Created Social Proof or Testimonials Light Product Pitch or Offer 🗓 Weekly Newsletter Consistency > Perfection Send 1 email per week that builds trust & delivers value Use a simple 3-part structure: Hook – Something personal or insightful Lesson – What you learned or teach Link – Something to read, watch, or buy 💡 Pro tip: The best newsletters aren’t perfect—they’re consistent, personal, and valuable. Credit: Connor Gillivan

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Here are 5 quick techniques to instantly increase your sales: 1️⃣ Use a mix of social proof formats, don’t just rely on testimonials. 2️⃣ Switch to implementing a call to value (CTV) instead of a call to action. 3️⃣ Place click triggers around CTVs. 4️⃣ Reframe your price in a more relatable way. 5️⃣ Put a price tag on every element of your offer. Credit: Chase Dimond (go follow him)

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For marketers chasing more leads and higher conversions, automation is the ultimate growth lever 🚀 Here are 3 companies that scaled lead-gen with Make, and the results they saw: → D&B Properties increased closed-won deals by 25% in just 2 months by syncing Salesforce with Meta for smarter targeting → Brevo automated 100+ workflows to nurture campaign leads instantly, saving 16+ hours each month and boosting conversion rates → Sommo generates up to 800 new leads monthly, boosting active users 5× and doubling engagement time with an AI-powered Software Requirements Specification generator 📝 Learn from these success stories here: https://ma.ke/3JEkIoB 

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B2B buyers are playing it safe when picking their GenAI vendor. So, if you’re not one of the first brands a buyer thinks of, every marketing dollar down the funnel becomes an expense. Here’s how to make every B2B cent make sense: https://lnkd.in/ezSvQGNa

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Unlocking the true cost of a lead is key to smarter B2B marketing. Our latest insights reveal how CPL varies across industries, channels, and strategies, helping businesses focus on quality, ROI, and sustainable growth. From high-cost sectors like legal and financial services to scalable SaaS models, understanding benchmarks and optimizing for your goals can turn every lead into a strategic advantage. Explore the five essential factors that shape CPL and learn how to align spending with impact. #B2BMarketing #CPLBenchmarks #LeadGeneration #B2B #MarketingROI #BusinessGrowth #DigitalMarketing #ColedaB2B

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CMO 🤝 CEO Rohini Kasturi shares the secrets of leadership alignment and how CMOs can match CEOs step for step in the latest episode of Renegade Marketing's podcast, Renegade Marketers Unite. In this episode, you'll learn: – How CMOs can connect their work to the three CEO obsessions: Growth, retention, and efficiency  – Why spotting churn signals early matters as much as chasing pipeline  – What it takes to balance efficiency with agility… without cutting corners  – and much more! Tune in and see how to start leading with business outcomes! Get the full episode here: https://lnkd.in/dyrUxJFW

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