Jake Dawson

 📺 Sharper audience insights with machine learning By matching device-level data with the strength of machine-learning, Kantar Media is able to fully leverage panels to understand who is watching content at census level. Emiliano Cancellieri explores how this approach is unlocking the full power of people-based measurement. Read his thoughts here: https://lnkd.in/e8VpSVhw

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Trustpilot data is now available on Snowflake Marketplace 🚀 We’ve launched a new sample dataset on the Snowflake Data Marketplace, giving businesses a way to explore the power of Trustpilot’s review and reputation data. With 350M+ verified reviews across 1.2M+ businesses, our data reveals customer sentiment, brand reputation, and competitive benchmarks. The sample includes metrics such as TrustScore, star ratings, and review distributions — enabling you to track sentiment over time and compare performance across industries. Check out the listing here and see what our data could do for your business: https://trst.pl/4fGALhu.

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Tableau empowers Fitogether to innovate sports data—leading to 138% sales growth. By leveraging Tableau, they've built a smart, data-driven system for better internal efficiency and to deliver powerful insights to customers. Read the full story: tabsoft.co/450p1mr

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Is your #AI more than just a buzzword? ​ ​ In our latest webinar, Epsilon's experts Rachel Cascisa and Owen McCumber discuss how #marketers are actually using AI, and what challenges they face in #AIimplementation. ​ ​ https://ow.ly/vUtH50WnLWp​ ​

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AI expert Polly M Allen helps GLG clients navigate the cutting edge of the ever-evolving tech, drawing on insight from her years as a Project Manager on Amazon’s Alexa AI and as an AI product coach.   We recently invited Polly to a company all hands to share her perspective on the opportunities and challenges AI presents. In conversation with our CEO Gemma Postlethwaite and CTO Nathan Andrews, Polly said that one key impact of AI’s disruption is the higher premium now placed on human intelligence – like the kind that GLG experts provide for our clients. 🌊 With information more abundant than ever before, decision makers are turning to trusted, first-hand expertise to verify and make sense of an ocean of insights and data.   That’s why we’re continuing to innovate with AI and integrate the technology into our products, tools, and workflows, with people front and center: to unlock human intelligence more quickly and accurately for our clients, experts, and GLGers.   ✨ “GLG’s strength has always been that it’s a tech-enabled service company,” said Nate. “Our ability to empower that service with AI, to make it more efficient and effective, is really exciting.”

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Today at #DMEXCO2025, IAS’s Emma Jowett, RVP Northern Europe joined the Tech Stage with leaders from PubMatic, FALKE KGaA, Galaxy of OM, S.L., and InfoSum to examine the opportunities and challenges of the KPIs driving advertising decisions. The discussion highlighted the importance of transparent measurement, and underscored the growing opportunity for AI-supported analysis to drive performance with precision and alignment to business goals. “Don’t think about media quality metrics and brand safety as just protection," Jowett shared. "Now it’s about using that information before you buy media so you can optimize and actually deliver performance based on those metrics.” Thank you to our fellow panelists for sharing valuable insights! Looking to continue the conversation? There’s still time to meet with the IAS team at DMEXCO: https://lnkd.in/g9cTsTSW #Measurement #Transparency #Advertising

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How do you unify a global workforce? Kantar empowered 26,000 employees across regions—faster and in 17 languages—through their global IT transformation. See how they made it happen: https://lnkd.in/gQUxugnN #DigitalTransformation #FutureOfWork

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Ever wished you could make more sense of your customer feedback? 🤔 We're using AI to help businesses like yours interpret unstructured data, like reviews and surveys, and link sentiment analysis back to your processes. 📖 Read our latest blogpost to see how our new context analyzer (now available in beta) could help you improve both customer experiences and your operations. 🔗 https://sap.to/6048fytRa

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In consumer research, scale doesn’t guarantee value; data quality does. Unverified input leads to misleading insights and costly decisions. The true advantage? Data you can trust to drive strategy confidently. Read More: https://lnkd.in/gNYSDZMF #ConsumerResearch #MarketResearch #DataQuality #OnlineResearchPanels #BorderlessAccess

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