Jemimah Steinfeld

Scooplet from me: Netflix Co-CEO Ted Sarandos said last week that a wide variety of #creators and #videopodcasters could be a good fit for the streamer. It's further confirmation that the company is looking to broaden the type of entertainment it offers as it chases YouTube. Netflix is taking a concrete step in that direction, quietly putting out feelers to hire an exec to help lead its podcasting efforts. Details in Business Insider: https://lnkd.in/eq_GCTnf

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Company executive to PR director: "Do you have many journalist friends?" Look, it doesn't matter if the PR is godmother/godfather to an editor's children, has been their best friend since nursery and recently saved their entire family from a freak kayaking accident. Unless the story ideas or interview pitches from your company are newsworthy they won't end up in print. PS: Yes, who you know matters. Being on good terms with a journalist, or even being their friend, may mean the journo is more likely to read a client's story pitch. But if the story pitch doesn't pass the "so what" test, in any decent newsroom, it'll be ignored. And pitching another story to the same journo/publication about the same client will be harder.

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Journalists are overwhelmed - I get 200 to 300 emails a day - so if your subject line doesn’t earn a click, the rest of your pitch might as well not exist. Nailing subject lines is vitally importance, but is an often-overlooked skill in my experience. (Though I've seen some great ones this week as you'll see.) I've put together a few tips below. Tip one is to think like a newsroom, not a product brochure. Then: put the important bit first. Use the inverted pyramid and then repeat it at a sentence level. Also, tell a story, not a slogan. One (anonymised) example of a bad one this week? “Company X and Company Y partner for faster, safer Africa–UK/EU money transfer” is background noise. A good one? “France seeks powers to delist Shein and Temu from Google - comment available” is a story with stakes, actors and consequence. So I clicked - and starred! it in my weird email management system to revisit later. If you want sharper open rates and happier journalists, I run a hands-on workshop for comms teams where we rewrite your actual subject lines, pressure test your hooks, and leave you with a repeatable checklist you can use the same afternoon. It's fast, practical and tailored to the stories you need to land. Get in touch if you want this for your team: https://lnkd.in/eY9s9yJC And if you’re feeling brave, reply with the best - or worst - subject line you’ve seen this week.

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This is Tilly Norwood, an AI actor. Talent agencies are in discussions to sign on Tilly. Some of the biggest music labels are about to strike deals with AI companies on licensing AI music. Big-name Hollywood actors and musicians have protested - and have got plenty of coverage - over the disruptions caused by AI. But who's protesting - and getting heard - about the less glamorous jobs being lost to AI? Translators, coders, paralegals, livestreamers ... the list goes on. At Rest of World we've been covering the impact of AI on these less glamorous, but equally important jobs. Read our coverage here: https://lnkd.in/gfH8Y5UC

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