Josh Wheeler

Worked closely with Co-operatives UK to leverage broadcast opportunities for the Co-operative Economy 2015 Report.

The campaign highlighted that the co-operative sector turned over £37 billion in the last year which represents a slight dip accounted for by the Co-operative Group now having just a 20% stake in the Co-operative Bank.

To tell this business story in a way that appealed to broadcasters, we worked closely with Co-operatives UK to build broadcast ready case studies… Show more

Worked closely with Co-operatives UK to leverage broadcast opportunities for the Co-operative Economy 2015 Report.

The campaign highlighted that the co-operative sector turned over £37 billion in the last year which represents a slight dip accounted for by the Co-operative Group now having just a 20% stake in the Co-operative Bank.

To tell this business story in a way that appealed to broadcasters, we worked closely with Co-operatives UK to build broadcast ready case studies from an art deco lido in Brighton, which a co-operative is coming together to renovate, a cycling co-op coffee shop in Manchester through to biotech co-op in Cambridge.

By focussing on the overall broadcast package – which includes regional data, relevant and engaging spokespeople and a series of visual case study options we are able to help broadcasters get under the skin of what it means to be co-operative business in 2015.

Ed Mayo, Secretary General of Co-operatives UK, and accompanying case studies will be speaking to top tier broadcast media tomorrow starting with BBC Radio 4’s Business bulletins, Sky News Radio, BBC Radio 5 Live’s Wake Up To Money, BBC Breakfast and BBC News Channel along with a series of regional BBC and commercial outlets throughout the UK.
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We’re delighted to have worked alongside O2 and their agency, Hope & Glory, to raise awareness of the O2 Think Big touch rugby tour which aims to help unemployed 16-24 year olds gain employability skills through rugby.

To tell this story we worked with England rugby legend, Jason Robinson, who is supporting 250 young people as part of a six week training programme and sharing his expert knowledge of professional rugby both on and off the pitch.

The tour takes places across 4… Show more

We’re delighted to have worked alongside O2 and their agency, Hope & Glory, to raise awareness of the O2 Think Big touch rugby tour which aims to help unemployed 16-24 year olds gain employability skills through rugby.

To tell this story we worked with England rugby legend, Jason Robinson, who is supporting 250 young people as part of a six week training programme and sharing his expert knowledge of professional rugby both on and off the pitch.

The tour takes places across 4 cities throughout June and July and to support and markettiers4dc worked to build widespread consumer awareness to encourage attendance. In total, over 300 broadcast opportunities were secured on behalf of O2 Think Big with Jason beginning the session on Sky Sunrise and continuing on with interviews across talkSPORT, ITV Central, Sky News Radio, BBC West Midlands, BBC Radio Leicester and a host of commercial broadcast outlets.
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Working closely with the UK’s leading convenience retailer – The Co-operative – markettiers4dc delivered over 200 items of broadcast coverage to help chart the renaissance of real-ale and the new-found importance of local brews as the store announced a new deal to stock locally-sourced ales in every region of the UK.

Carefully crafted research – undertaken by our in-house research agency, Opinion Matters – revealed the seismic shift in the nation’s taste buds away from generic fizzy… Show more

Working closely with the UK’s leading convenience retailer – The Co-operative – markettiers4dc delivered over 200 items of broadcast coverage to help chart the renaissance of real-ale and the new-found importance of local brews as the store announced a new deal to stock locally-sourced ales in every region of the UK.

Carefully crafted research – undertaken by our in-house research agency, Opinion Matters – revealed the seismic shift in the nation’s taste buds away from generic fizzy lagers towards altogether more authentic and sophisticated flavours, while demonstrating that real ale is no longer the preserve of ‘old men’.

We advised on aligning with the Society of Independent Brewers to lend the story maximum editorial independence, while sourcing a household name with ‘hipster’ appeal, comedian Rufus Hound, to extend the reach across consumer programming and add humour and social-media impact through a tongue-in-cheek ‘History of Real Ale’ video feature.

Finally, to provide local audiences with an authentic local voice we worked with the Co-op’s newly announced ‘real-ale’ suppliers, namely independent and artisan breweries from up and down the country, while the brand voice was delivered by the Co-op’s beer taster Joe Turner.

The campaign received outstanding levels of media pick-up across online, TV and radio outlets, totalling 223 items of broadcast coverage. Top-tier coverage included interviews with top tier outlets such as Sky Sunrise, BBC Scotland, Capital London, Jazz FM, Sky News Radio, national newspaper websites and Press Association. Show less

I was delighted to be working alongside Zuto.com around their rebrand campaign (from CarLoan4U). To raise consumer awareness of the car finance organisation we advised that the organisation create a storyline which details the history of the driving test – that celebrated its 80th anniversary in June.

To tell this story we created research which identified the key aspects of the test that consumers think should change – including motorway and night driving, country lane testing and… Show more

I was delighted to be working alongside Zuto.com around their rebrand campaign (from CarLoan4U). To raise consumer awareness of the car finance organisation we advised that the organisation create a storyline which details the history of the driving test – that celebrated its 80th anniversary in June.

To tell this story we created research which identified the key aspects of the test that consumers think should change – including motorway and night driving, country lane testing and inclusion of Sat-Nav technology within the examination. The research also uncovered differences between gender and age pass rates – highlighting that males are likely to pass six months earlier than females. Finally, the research identified the UK‘s favourite first cars to offer media outlets the opportunity to discuss their experiences and shed some nostalgia onto the story (1. Mini, 2. Ford Fiesta, 3. Ford Escort).

Markettiers4dc worked closely with the Institute of Advanced Motoring to provide an independent spokesperson alongside the CEO of Zuto.com. The IAM and Zuto prerecorded interviews with Sky News TV, Sky News Radio and BBC Radio 5 Live Morning Reports (which goes out to BBC Bristol, Somerset, Gloucester, Kent, Lancashire, Sussex and Surrey, Tees, Wiltshire & Swindon and Ulster), BBC Radio Coventry & Warwickshire, BBC Radio Cumbria, BBC Devon and a host of leading commercial outlets throughout the UK. Show less

We’re delighted to be working alongside Travel Alberta to raise awareness of Alberta as a holiday destination for British families. Alberta is widely recognised as having the largest concentration of dinosaur fossils in the world and with Jurassic fever about to hit, markettiers4dc worked alongside the tourist board to get under the skin of our dino-knowledge.

To tell this story we worked with historian and writer/presenter of Dinosaur, Myths and Monsters on BBC Four – Tom Holland. Tom… Show more

We’re delighted to be working alongside Travel Alberta to raise awareness of Alberta as a holiday destination for British families. Alberta is widely recognised as having the largest concentration of dinosaur fossils in the world and with Jurassic fever about to hit, markettiers4dc worked alongside the tourist board to get under the skin of our dino-knowledge.

To tell this story we worked with historian and writer/presenter of Dinosaur, Myths and Monsters on BBC Four – Tom Holland. Tom will be discussing research from Travel Alberta (via our research & insight agency - Opinion Matters) which looks at how obsessed we are with these prehistoric creatures and how many of us could tell a Tyrannosaurus Rex from a Triceratops… but perhaps can’t recognise modern day real-life predators.

On top of this, Tom offered broadcast media outlets the insider view on the latest Dino-Discovery – ‘Regaliceratops Peterhewsi’ or Hellboy as he is otherwise known following his most recent trip to Alberta.

markettiers4dc secured a schedule of interviews for Tom which includes Sky Sunrise, seven BBC outlets including BBC Radio Manchester, Lancashire and Oxford alongside a series of influential commercial outlets.
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We worked closely with leading NW agency Judge & Howard and their client, United Utilities - the water company for the North West of England - to deliver a public information campaign about the dangers of pouring fat, oil and grease down the drain each year. The company is regularly called out to unblock pipes and sewers which is both costly and disruptive.

Consumer research has found that 2.9 million stone of fat, oil and grease is poured down North West’s drains each year, from… Show more

We worked closely with leading NW agency Judge & Howard and their client, United Utilities - the water company for the North West of England - to deliver a public information campaign about the dangers of pouring fat, oil and grease down the drain each year. The company is regularly called out to unblock pipes and sewers which is both costly and disruptive.

Consumer research has found that 2.9 million stone of fat, oil and grease is poured down North West’s drains each year, from Cheshire and Merseyside all the way up to Cumbria. The study aimed to understand more about the region’s “fat habits”, which examined how we eat, cook and dispose of the calorific culprit, finding that one in five North West residents fry at least three days a week.
We targeted broadcast media with region specific statistics, alternative ways to cook from a North West award winning chef, Mary-Ellen McTague who spoke to no less than 12 stations across the North West including live interviews with the most influential BBCs in the region (BBC Manchester and BBC Merseyside), the leading regional online news site (Manchester Evening News) and a wide range of commercial stations to make sure no stone was left unturned.

Through careful positioning - boosting the talkability of the story - we were able to help United Utilities kick-start their Fight The Fat campaign using the most powerful and trusted local media source - regional radio - and deliver a potential audience of almost one in three adults across the North West.
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Working hand in hand with the PR team at Co-operative Food, we launched their Born & Bred: British Food Sourcing Report to broadcast media, delivering hard-hitting coverage across agenda setting programming including Radio 4's Today programme, 5Live's Wake Up To Money, BBC Wales and Sky News Radio, alongside a myriad of local BBC and commercial outlets and specialist farming programming. The total combined broadcast audience reach will be nearing 60m and counting. In total more than 100 items… Show more

Working hand in hand with the PR team at Co-operative Food, we launched their Born & Bred: British Food Sourcing Report to broadcast media, delivering hard-hitting coverage across agenda setting programming including Radio 4's Today programme, 5Live's Wake Up To Money, BBC Wales and Sky News Radio, alongside a myriad of local BBC and commercial outlets and specialist farming programming. The total combined broadcast audience reach will be nearing 60m and counting. In total more than 100 items of broadcast coverage have been delivered.

The report itself fused a weighty business investment announcement from The Co-operative Food - pledging to dramatically increase British sourced fresh meat, fish, dairy, fruit and vegetables over the next three years - alongside fresh, relatable consumer data on what consumers really want to see in the British (supermarket) aisles and why.

The research, which we created and conducted through our research agency, Opinion Matters, helped to give an otherwise business-focused announcement story much broader editorial context and independence, demonstrating through robust stats that Britishness matters more now than ever when buying food for our families, especially in the wake of recent scandals such as horsemeat, providing consumer-friendly talking points to extend the reach of the story.

Equally to give the story both business and consumer cut-through we used a senior brand spokesperson - Head of Food Policy for The Co-op - for all national news outlets and a real-life farmer and broadcaster, Jimmy Doherty, to open up softer consumer broadcast opportunities across the regional network. We also worked closely with The Co-op to gain access to farming and food-sourcing case studies in key areas to meet broadcasters appetites for voices 'from the field'. Show less

Editorial broadcast and content creation to raise awareness of the customer experience technology hosted at Shop Direct, the UK's fourth largest online retailer.

Throughout this year markettiers4dc has worked with Argos to promote the roll-out of their new digital concept stores – the first in London’s Old Street followed by Manchester, Colchester and Dunfermline.
The new digital stores all have a distinctive contemporary look with in-store tablets replacing catalogues and pencils, new digital display screens, Fast Track collection points for pre-paid online order and complimentary WiFi.

To mark the launch of the new store on Tottenham Court… Show more

Throughout this year markettiers4dc has worked with Argos to promote the roll-out of their new digital concept stores – the first in London’s Old Street followed by Manchester, Colchester and Dunfermline.
The new digital stores all have a distinctive contemporary look with in-store tablets replacing catalogues and pencils, new digital display screens, Fast Track collection points for pre-paid online order and complimentary WiFi.

To mark the launch of the new store on Tottenham Court Road in London, Argos and Surname & Surname PR arranged for Eliza Doolittle to perform an exclusive gig for invited fans.

markettiers4dc produced and live-streamed the event for one time only viewing via the brand’s Facebook page, which could be watched via tablet and mobile. To maximise online impact, a short video interview with the singer-songwriter was also filmed for seeding more widely to news, music and lifestyle media.

The interview video content was placed on online websites such as Mail Online, Digital Spy and Female First.
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Editorial broadcast and content creation to support the launch of Vodafone's Rural Open Sure Signal campaign.

Editorial broadcast and content creation to support the launch of Pets at Home - 'My Summer Pet Pals Activity Club'