About
I'm an experienced technology CEO, CTO, data scientist and serial technology…
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Articles by John
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A time of maximum pace of change
A time of maximum pace of change
Today – March 20th, 2020 – is the Spring Equinox, a special day in the astronomical year. Equinox means “equal night”…
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Matched Audiences – a game-changer for LinkedIn ads
Matched Audiences – a game-changer for LinkedIn ads
LinkedIn has just announced general availability of “Matched Audiences”, a set of new features for the LinkedIn Ads…
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B2B Digital Marketing is Hurting Sales
B2B Digital Marketing is Hurting Sales
We've surveyed the digital marketing of hundreds of mid-size and large B2B companies in the Thames Valley and…
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Five reasons why your B2B paid search campaigns failed
Five reasons why your B2B paid search campaigns failed
I'm amazed how many B2B marketers give up on paid search. In our experience at Sharp Ahead, Google Adwords and…
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Activity
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For the last 12 months I've been immersed in LLMs and GenAI, determined to understand how these technologies will reshape my business and our work at…
For the last 12 months I've been immersed in LLMs and GenAI, determined to understand how these technologies will reshape my business and our work at…
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Possibly the nerdiest skateboarding photo ever taken? A mate took this the other week. It’s 80% good lighting, 20% me fluking a 360 flip, and 100%…
Possibly the nerdiest skateboarding photo ever taken? A mate took this the other week. It’s 80% good lighting, 20% me fluking a 360 flip, and 100%…
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I'm in excellent company in this roundup of engaging LinkedIn posts on the DSMN8 - The Employee Advocacy Platform blog. It's my "What if Innocent…
I'm in excellent company in this roundup of engaging LinkedIn posts on the DSMN8 - The Employee Advocacy Platform blog. It's my "What if Innocent…
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Experience
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Education
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Jesus College
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After an incredible couple of years, it’s time for me to say goodbye to Asda 💚 It’s hard to sum up just how much I’ve learned — and how much I’ve…
After an incredible couple of years, it’s time for me to say goodbye to Asda 💚 It’s hard to sum up just how much I’ve learned — and how much I’ve…
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Always be learning. Always find ways to look eye to eye with customers and your team. But isn't that actually quite hard when you work 100% remote…
Always be learning. Always find ways to look eye to eye with customers and your team. But isn't that actually quite hard when you work 100% remote…
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Attribution in CRMs is often a mess - and for B2B companies, it can really hurt. You spend good money driving clicks. Someone lands on your website,…
Attribution in CRMs is often a mess - and for B2B companies, it can really hurt. You spend good money driving clicks. Someone lands on your website,…
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Your timely reminder to fact check everything AI tells you. Just because it sounds good doesn't mean it's real. Freelance writer Marco Buscaglia…
Your timely reminder to fact check everything AI tells you. Just because it sounds good doesn't mean it's real. Freelance writer Marco Buscaglia…
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“The goal is to reduce cognitive friction” I used this phrase on a podcast recording with the inimitable Russ Powell recently. Being a discerning…
“The goal is to reduce cognitive friction” I used this phrase on a podcast recording with the inimitable Russ Powell recently. Being a discerning…
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“Which channels are actually driving revenue, not just leads?” That’s the question every CMO and CRO should ask, it is one you can answer with the…
“Which channels are actually driving revenue, not just leads?” That’s the question every CMO and CRO should ask, it is one you can answer with the…
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#Astia #CEO, Sharon Vosmek talks #AstiaExpertSift in FT Adviser “By ensuring that the top of our funnel is inclusive and that our methods and…
#Astia #CEO, Sharon Vosmek talks #AstiaExpertSift in FT Adviser “By ensuring that the top of our funnel is inclusive and that our methods and…
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What systems do you have in place to let you know when something isn't working? Today, The Hemp Company sent out a promotional email with a 15%…
What systems do you have in place to let you know when something isn't working? Today, The Hemp Company sent out a promotional email with a 15%…
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How do you engage customers with a DM campaign to get them talking? Send them Mushrooms 🍄🟫 Go Big with Surface & Westcoast campaign, complete…
How do you engage customers with a DM campaign to get them talking? Send them Mushrooms 🍄🟫 Go Big with Surface & Westcoast campaign, complete…
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In case you spent the weekend worrying about AI... check out Sharp Ahead's latest blog on what B2B marketers should be doing now and over the next 12…
In case you spent the weekend worrying about AI... check out Sharp Ahead's latest blog on what B2B marketers should be doing now and over the next 12…
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