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Articles by Kate
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3 Common Retail Mistakes To Avoid During Holiday Season 2019
3 Common Retail Mistakes To Avoid During Holiday Season 2019
Reposted from the original article on Taggstar.com: https://www.
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Five Ways That Your ECommerce Site Can Reduce Back To School Shopping Pain & Increase Retail Conversions
Five Ways That Your ECommerce Site Can Reduce Back To School Shopping Pain & Increase Retail Conversions
As a parent of three school age kids, I think I can write about Back to School shopping with some authority. I'm one of…
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Five Ways Social Proof Messaging Sells Home Electronics Online
Five Ways Social Proof Messaging Sells Home Electronics Online
We're now (apparently) in British summertime. Retail sales are everywhere but retailers are already planning Black…
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How Good a Mimic Are You?
How Good a Mimic Are You?
We’re natural-born imitators. We’re copying pretty much as soon as we can move our face.
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Intense and rewarding week at the Wireless Global Congress meeting everyone again (and for the first time in some cases). Great work going on in the…
Intense and rewarding week at the Wireless Global Congress meeting everyone again (and for the first time in some cases). Great work going on in the…
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Post-Graduate Chartered Institute of Marketing (CIM) Diploma
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Channel 4
What a day! Yesterday Thinkbox Vision’s event saw many marketeers gather to explore the TV industry and the role advertising continues to play. Our Chief Commercial Officer, Rak Patel was amongst the industry experts reflecting on the current state of play, speaking on a panel alongside commercial leads from Sky Media UK, ITV and Disney to discuss where TV is going and how it will better serve brands. Key takeaways from the session include: - Reach, Trust & Effectiveness: TV remains a trusted platform, delivering reach and reliable results for brands in a fast-changing environment. - Industry Collaboration: Initiatives like Project Lantern are driving progress, creating universal measurement standards and increasing accessibility—especially for SMEs. - Positive Regulation: Governance and oversight provide brands with the confidence to invest in TV, knowing their campaigns are in a safe and effective space. Attendees then got to hear the latest news from Project Lantern, a joint measurement initiative between Sky, ITV and Channel 4. As well as insights into the Educating Yorkshire series with Mr Burton sitting down with Twofour’s David Clews and AJ Odudu.
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Liam Bateman
New UK data law changes are creating fresh opportunities for marketers. Download our practical implementation guide: https://lnkd.in/e89EWFKT Changes in UK data law are opening doors for better user experiences, streamlined compliance and more effective marketing strategies. We've created a comprehensive guide to help you understand exactly how these changes can benefit your business and marketing efforts. 🎯 Key opportunities our guide covers: Simplified cookie consent requirements that reduce user friction New GA4 configurations that enhance privacy and performance Strategies for international campaigns and compliance Building stronger customer trust through transparent data practices These regulatory updates present a genuine opportunity to enhance your marketing measurement whilst maintaining user privacy standards. Our guide provides clear, actionable steps with no legal jargon - just practical advice to help you implement these changes effectively. What questions do you have about navigating these new opportunities? 👇
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Trustpilot
Trust is everything, and our new UK report with London Research shows just how powerful it is, especially in the finance sector. 78% of UK consumers are influenced by customer reviews, and our reviews can make a big difference. In fact, ads with Trustpilot signals are 14 times more likely to be clicked, and websites using them see an increase in trust, brand affinity and conversions. Check out the full report: https://lnkd.in/d5pe4-77.
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Adtech Today
VIOOH and Executive Channel Network (ECN) unveil new insights on how office environments are becoming the next big media frontier! Their latest report shows UK business travellers are booking, planning, and engaging with brands right from the office—making it a prime spot for premium DOOH campaigns. 🚀 read more: https://lnkd.in/g3Jta48q Jean-Christophe Conti | Charles Parry-Okeden #DOOH #Programmatic #Advertising #Marketing #Adtechtoday
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