Kris Britton

When chima mmeje🏳️‍🌈 moved to the UK in 2022 and launched the Freelance Coalition for Developing Countries, she quickly noticed something surprising: 90% of people signing up for the Tech #SEO training thought it meant “SEO for tech companies”. This was a simple misunderstanding caused by a lack of awareness and she knew she needed to do something about that. She realised many people from developing countries had historically gravitated toward content work, as it’s often the easiest entry point into the industry. Chima shares how she herself first got into SEO through content, simply because it was something she could teach herself without formal training. Chima also shares how instrumental Aleyda Solís was in getting the FCC off the ground in its early days - and how she didn’t hesitate for a second to offer her help. Watch the full episode here https://lnkd.in/eyaWT7Ks

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Top tip for my freelance marketing homies out there: Stop trying to justify the costs involved in what you provide. Focus on the value/deliverables it will provide instead. I see a lot of people breaking down the fact that their prices include insurance, software, equipment, holiday pay etc. And whilst that’s all absolutely true, I’ll let you in on a little secret: That potential client doesn’t give a toss. They only care about them getting results/returns from whatever the service is that you’re selling. Try this instead: “That price is a bit steep. Especially as we didn’t get any results last time we did this.” “Interesting. How much did you pay for this last time, what did you get for it, how was it implemented, and what did you get back?” “We spent £300 on [let them specify shit deliverables from the fella from Fiverr] and got nothing back” “What’s an avg client worth to you?” “£3000”. “Ok. Well for [insert price], here’s a full breakdown of our process, all the exact deliverables you’ll get, how they’ll be used, and the metrics we’ll measure to show how they’ll affect your bottom line. I’ve also attached 3 examples of businesses similar to yours that we’ve done this for and the results they got. If we can land you [x] new clients from this in [y] time, how much profit does that leave in your pocket each month?” People think they want someone to “do a thing”. What they ACTUALLY want is confidence that there’s a clear system behind the investment that will return more than they’re putting into it. Frame your conversations this way and you’ll have a much nicer time on sales calls. P.S- there are plenty of people out there that are inherently just cheap/daft and will always place price above logic/evidence. Don’t waste your time or energy on those. The economy will teach them harsher lessons than you ever could. #Freelance #Marketing #Sales

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Business Partnerships: Done Properly Spending years working to develop business partnerships has taught me a few things - mainly, real partnerships in business aren’t just about signing agreements or sharing logos. Here’s what I’ve found makes partnerships really work: 🤝 Shared ethics and values come first. If there isn’t cultural alignment, it doesn’t matter how strong the proposition is, you’ll never deliver a seamless customer experience. 🤝 Knowledge sharing across both teams is essential. When everyone understands what each company brings to the table, customers benefit from aligned thinking and a more complete service. 🤝 Set up for success early. Be clear on roles, responsibilities and commercials from the start. Agree how you’ll deliver value together because customers can tell when a partnership is well structured. 🤝 Be open and honest, always. Going behind a partner’s back might win a quick deal, but it ruins trust and damages long-term success. Transparency helps everyone stay focused on what matters most: delivering great results for the customer. 🤝 Keep communication constant. Having open lines between both teams means challenges get solved faster and that’s what customers remember. At Simoda, we’ve built our growth on genuine partnerships. They allow us to combine expertise, share innovation and ultimately, do what’s right for every customer we work with. Because when partnerships work well, everyone wins, especially the customer. Thoughts? #CustomerSuccess #Partnerships

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Most agencies say they “also do LinkedIn Ads.” But every week, I audit accounts that look like a Meta specialist built them. This week I looked at one being run by a relatively big UK agency… And the audience size was 2 million. At first, I get excited thinking I’m about to help the marketing person on the call when I deliver this news. Then I realise, I’m actually delivering news that might get them fired. Because in some cases, there’s hundreds of thousands in wasted spend. LinkedIn Audience Network is another one. I audit accounts literally every week where this thing is switched on. It’s just one little checkbox. But it totally f$cks the account. Keep it off. Like 99% of the time. LinkedIn is not Meta. In many ways, it’s the opposite. Meta has super good machine learning and has a scary amount of info about us, which gives it intent signals on if we are in the market for a product. LinkedIn not so much. On LinkedIn, you need tight targeting. Spend your budget only on your ICP (not large audiences). Never trust LinkedIn's suggested bids or suggested anything for that matter. LinkedIn is built for sales-led businesses. + Long buying journeys. + High-ticket deals. + Complex funnels. To win here, you need: ✔ A real funnel strategy ✔ Middle-of-funnel nurture ✔ Ads that build trust, not just grab clicks ✔ A mix of thought leader, lead gen, and demand gen content If you’re an agency wanting to offer LinkedIn Ads to your clients, but you’re not 100% confident, we can run it for you. We’ve just opened our white label LinkedIn Ads service. We run the account under your brand. You stay the hero. We’re the engine behind the scenes. Send me a DM and I’ll show you how it works.

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We’re getting good traffic… but we’re not seeing the leads.... A Head of Marketing in manufacturing said that to me last week. Their SEO reports looked great. Bounce rate down. Page views up. Session time solid. But leadership? Still not convinced. Still questioning the budget. Still seeing marketing as a cost centre. And this is the problem. If your reporting sounds like: “We increased engagement” “CTR is up 12%” “The blog performed well” But not: “We generated 6 qualified leads last month” “Two are in proposal stage worth £75k” “Here’s what we did to drive them” Then you’re not showing impact. You’re just describing activity. And activity doesn’t win investment. Pipeline does! Data shows marketers waste around 37% of their budget on activity that doesn’t drive revenue! That’s the bit your FD hears loud and clear 😬 So if you’re in a traditional sector and marketing still feels slightly detached from sales… It’s time to close the loop. Build your reports like a salesperson. Talk like someone who owns the number. Otherwise, you’ll always be justifying spend. Not growing it. If this hits close to home, feel free to drop me a message. Always happy to compare notes or talk through what might move the dial. #MarketingThatSells #RevenueMarketing #B2BMarketing

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12 things I see in every CEO who work LinkedIn like a boss!! Want followers to turn into revenue? Start here 👇🏼👇🏼👇🏼👇🏼 • You share the stories others won’t. • You argue for your buyers, not against competitors. • Your voice is recognisable in any comment thread. • You turn failures into lessons. • You reply to meaningful comments like they matter. • You hold strong opinions on 2-3 specific topics. • You celebrate other CEOs’ wins, even competitors’. • You share real numbers when it serves the lesson. • You show behind-the-scenes decisions, not just outcomes. • You call out industry BS everyone thinks but won’t say. • You coin signature phrases people quote back to you. • Your content makes people think, “I wish I’d said that.” • You don’t treat LinkedIn like social media. • You treat it like the boardroom of the internet. That’s why some CEOs leverage LinkedIn to scale their business… And achieve their objectives. While others collect vanity metrics and wonder why nothing converts. And then say something like... "LinkedIn is saturated" Or... "LinkedIn doesn't work for my business" The difference isn’t follower count. It’s TRUST count! ---------- I’m Stefan. I help business owners, founders and CEOs turn LinkedIn into a high-trust client engine with authority content, smart outreach, and zero-cringe lead generation. Want to see exactly how this works? Grab my free email course:: https://lnkd.in/eyNAnixC

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Marketing in 2025 feels like this: “Hey, can you double pipeline? Oh, and by the way, your budget’s cut in half.” Sound familiar? I’ve lived that pressure. The long days, the endless reporting, the scramble to personalise for every single buyer. And the truth? Working harder never fixed it. What made the difference was shifting the way the work gets done. Letting AI handle the repetitive stuff - building audiences, automating journeys, speeding up content - so the team could focus on strategy and creativity. And it only really worked when the AI wasn’t guessing, but actually using our CRM data. That’s when targeting got sharper. Campaigns ran smoother. And marketing stopped feeling like a losing battle. That’s why I’m tuning into HubSpot’s “Dominate AI Marketing” webinar. Co-hosted by Nicholas Holland (Head of AI & SVP of Product) and Aja Frost (Senior Director of Global Growth), it dives into how predictive targeting, journey automation, and AI-powered content actually takes work off your plate. 👉 October 14, 2025 at 2 PM ET Don’t miss it: https://hubs.la/Q03HVL240 #Ad

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