Mark Mulligan

Trust is everything, and our new UK report with London Research shows just how powerful it is, especially in the finance sector. 78% of UK consumers are influenced by customer reviews, and our reviews can make a big difference. In fact, ads with Trustpilot signals are 14 times more likely to be clicked, and websites using them see an increase in trust, brand affinity and conversions. Check out the full report: https://lnkd.in/d5pe4-77.

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“The only cases we have seen where huge transformation with AI doesn’t also deliver significant double-digit year-one savings are when the client isn’t looking at a big enough piece of their business to transform.” A great piece in The Drum from Brandtech Partner and Head of Emerging Technology Rebecca Sykes on the big conversations she’s having with brands as they scale Gen AI across their marketing. Link in comments 👇

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There's under 48 hours to go until Ipsos’ Blindspots: Invisible by Design webinar on Thursday 11th September. Driven by Ipsos iris, our passive online measurement platform, Amanda Woodley, Tim Francis, and Toby Crisp will explore how search and AI tools impact the financial services industry and influence consumer choices. If you lead brand, digital, performance, content, or insights in financial services, this session is for you. Sign up now through the link in the comments. #FinancialServices #DigitalStrategy #ConsumerInsights #AI #Ipsosiris

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How should brands navigate AI search? 🔎 In the latest episode of The Media Leader Podcast, Paul Bland, Chief Digital Officer at Havas Media Network UK, unpacks how AI-driven search is rewriting the rules of brand visibility. This conversation follows the launch of Brand Insights AI, Havas Media Network UK’s custom-built tool designed to help brands understand and optimize how they appear across leading AI platforms. Listen now and discover how to stay visible in the evolving search landscape https://lnkd.in/e6RmgHrj 🎧 #HavasProud #AISearch #AI #ConvergedAI #BrandInsightsAI The Media Leader UK | Havas Media UK

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"AI shouldn't replace creativity—it should remove the manual, less fulfilling parts of the job so teams can focus on strategy, interpretation and better brand experiences." Our EMEA Head of Integrated Media, Jack Chape, joined The Drum's latest podcast to dig into what responsible AI really looks like in marketing. It’s not just about using the tools, it’s about using them with intention to unlock better work and more meaningful brand impact. 🎧 Listen in: https://bit.ly/45jlYog

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Marking a momentous 18-year milestone this summer, SoGlos co-founders Michelle Fyrne and James Fyrne reflect on the profound transformation regional media has undergone in the UK since 2007 – as digital-first media brand, SoGlos, redefines what local media stands for in 2025. Find out more: https://lnkd.in/ehNT34KB #media #independent #gloucestershire #publishing #digital #insight

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"𝗜𝘁'𝘀 𝘄𝗵𝗼 𝗰𝗮𝗻 𝘆𝗼𝘂 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝘄𝗶𝘁𝗵 𝘁𝗵𝗮𝘁 𝗷𝘂𝘀𝘁 𝗴𝗲𝘁𝘀 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗻𝗱 𝗰𝗮𝗻 𝗴𝗼 𝗼𝗻 𝘁𝗵𝗲 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂" Pete Markey, former CMO of TSB Bank & Boots UK, shared this insight during his conversation with Amina Folarin at The AI Advantage: Tech & Talent Aligned for Growth event, and perfectly captured the real challenge facing marketers today. With 51% of CMOs struggling with demand management, the pressure to adopt AI is real. But this transformation isn't just about the tech, it's about choosing the right partner to navigate it with you. Our new blog series extends this conversation, starting with a practical framework for evaluating AI transformation partners. 📖 Understand the framework in our first blog: https://hubs.li/Q03Jv-mL0 #AITransformation #InHouseMarketing #GenAI

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We're proud to be one of the 14 agencies piloting the new IPA (Institute of Practitioners in Advertising) carbon emissions calculator 🌱   Luke Willbourn, Managing Director, said: “At Talon, we believe that sustainability is not just a responsibility, it’s an opportunity to lead. By participating in this pilot, we’re helping to set the benchmark for environmentally conscious #OOH media planning and buying, and driving meaningful change across the industry.”   This marks a major step forward in sustainable advertising. Learn more: https://lnkd.in/eRWCS5fZ

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